Hello! Please enjoy your Tuesday Daily PR Brief - February 27, 2024
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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
Lessons learned from navigating national crises with Linda Rutherford (Axia Public Relations - February 27, 2024) [VIDEO]
GenAI Is Changing Public Relations Forever, But Not How You May Think (Forbes - February 26, 2024)
Ragan's 2024 Workplace Wellness Awards: Honorees and finalists announced (Ragan - February 27, 2024)
How to Counter a Deepfake Narrative With Crisis Communications (PRNEWS - February 26, 2024)
Pioneer Ofield Dukes (1932-2011) (Institute for Public Relations - February 25, 2024)
How Men Can Become Allies for Women to Increase Equality (Spin Sucks - February 27, 2024)
Maximizing productivity and redefining work-life balance in today's workplace (Agility PR Solutions - February 26, 2024)
Social Listening in Action: 7 Brands Getting It Right (Mention - February 23, 2024)
What PR does with a media placement counts as much as getting it (Sword and the Script - February 27, 2024)
How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships (PR Daily - February 26, 2024) [VIDEO]
MSL And Its Clients Lead North American Innovation SABRE Nominations (PRovoke Media - February 26, 2024)
How to stop your spokesperson walking out of an interview (Media First (UK) - February 27, 2024)
Summary Section:
Lessons learned from navigating national crises with Linda Rutherford [VIDEO]
By On Top of PR
Axia Public Relations - February 27, 2024
Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.
GenAI Is Changing Public Relations Forever, But Not How You May Think
By Lora Kratchounova, Founder and Principle of Scratch Marketing + Media
Forbes - February 26, 2024
Everyone has a new kind of co-pilot in their pocket—one that fundamentally changes how we create information.
Ragan's 2024 Workplace Wellness Awards: Honorees and finalists announced
Ragan - February 27, 2024
Prioritizing the whole employee — their mental, physical, social and financial health — is no longer a nice-to-have organizational practice — it's a business imperative. Ragan's Workplace Wellness Awards are the benchmark of excellence for high-performing organizations that take employee wellbeing seriously.
How to Counter a Deepfake Narrative With Crisis Communications
By Gabriel De La Rosa
PRNEWS - February 26, 2024
In 2024, it's evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Otherwise, you can see your reputation tarnished by actions or events that never actually happened. That's the reality of the world we live in today, and it's best to meet the challenge head-on.
Pioneer Ofield Dukes (1932-2011)
Institute for Public Relations - February 25, 2024
Ofield Dukes was born in Rutledge, Alabama, in 1932. He graduated with a journalism degree from Wayne State University in 1958 after serving in the Army. Dukes went on to work for the administration of President Lyndon B. Johnson and served as deputy director of public affairs for the White House Conference until 1969 when he opened his own PR agency, Ofield Dukes & Associates.
How Men Can Become Allies for Women to Increase Equality
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 27, 2024
We've all become accustomed to the double standards for women at work, and yet another study has more to say: social climbing works for men but backfires spectacularly for women.
Maximizing productivity and redefining work-life balance in today's workplace
By Kerry Leigh Harrison
Agility PR Solutions - February 26, 2024
We live in an era where the boundary between work and life often gets blurred. Because of this, redefining work-life balance is essential to maximize productivity.
Social Listening in Action: 7 Brands Getting It Right
By Rebecca Barnett-Smith
Mention - February 23, 2024
Brands that prioritize demographic values and gratifications are the most likely to see success in 2024. In fact, 84% of online consumers now claim that they will only engage with a brand whose values line up with their own. Therefore, in order to boost follower counts and conversion potential, smart brands must start social listening.
What PR does with a media placement counts as much as getting it
By Frank Strong
Sword and the Script - February 27, 2024
Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement, too.
How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships [VIDEO]
By Isis Simpson-Mersha
PR Daily - February 26, 2024
Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.
MSL And Its Clients Lead North American Innovation SABRE Nominations
PRovoke Media - February 26, 2024
MSL Group and its clients have received 22 nominations for our 2024 North American Innovation SABRE Awards, which recognize excellence in content creation, data and analytics and other digital and creative work.
How to stop your spokesperson walking out of an interview
By Adam Fisher
Media First (UK) - February 27, 2024
Walking out of a media interview is a cardinal sin. It is a situation that must be avoided, as we always stress during our media training courses. Yet, it is something that continues to happen when spokespeople face questions they don't want to answer.
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