Hi! Take a look at today's Daily PR Brief - February 28, 2024
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Read some of today's best PR and Comms industry news clips:
PR pros reveal their very favorite measurement (PR Daily - February 27, 2024)
Sustainability Key When Messaging Gen Z (O'Dwyer's - February 27, 2024)
Lessons from NVIDIA's employer branding wins (Ragan Communications - February 28, 2024)
How Communicators Find Success With Podcasts (PRNEWS - February 28, 2024)
Collaborators for Change: Research on the Relationship between Communications and Diversity Executives (Institute for Public Relations - February 26, 2024)
Lessons From 2023: How To Build Better Virtual Events In 2024 (Forbes - February 27, 2024)
Transforming PR with augmented reality: Getting beyond the hype (Agility PR Solutions - February 28, 2024)
Crisis Lessons Learned from Southwest Airlines (Axia Public Relations - February 27, 2024) [VIDEO]
"Don't believe the hype!" – in the case of AI, we should start to (Babel Public Relations (UK) - February 27, 2024)
Navigating The 2024 PR Landscape: Key Trends And Opportunities To Watch (Forbes - February 27, 2024)
Where are all the Black men in PR? A conversation with industry-leading voices (Muck Rack - February 28, 2024)
Summary Section:
PR pros reveal their very favorite measurement
By Allison Carter
PR Daily - February 27, 2024
I asked a simple question on LinkedIn: "Nerds only: What is your favorite way of measuring PR impact?"
Sustainability Key When Messaging Gen Z
By Jon Gingerich
O'Dwyer's - February 27, 2024
A global pandemic, ongoing political polarization, wars, financial crises, gun violence, climate change and decades-high inflation. Generation Z is often characterized for its pessimism—and perhaps for good reason. Perhaps it’s also no surprise why this generation places such uniquely high value on social and environmental issues, and why these issues affect what brands Gen Z members are loyal to.
Lessons from NVIDIA's employer branding wins
By Sean Devlin
Ragan Communications - February 28, 2024
With stock that's going through the roof and a valuation of around $2 trillion due to the demand for AI chips, it's been quite the time for NVIDIA. But it's not just the company's skyrocketing stock that's got people talking — it's also NVIDIA's emphasis on employee experience.
How Communicators Find Success With Podcasts
By Nicole Schuman
PRNEWS - February 28, 2024
With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.
Collaborators for Change: Research on the Relationship between Communications and Diversity Executives
By Anetra Henry
Institute for Public Relations - February 26, 2024
Through interviews with 20 Chief Diversity Officers and 20 Chief Communications Officers conducted in 2023, “Collaborators for Change: Researching the Relationship between the Chief Communications Officer and the Chief Diversity Officer and the Role of DEI in the Workplace” examines the impact, influence, and importance of the CDO position, and the dynamics between these key executives in driving organizational change.
Lessons From 2023: How To Build Better Virtual Events In 2024
By Lisa Bennett, Chief Marketing Officer at at Kaltura
Forbes - February 27, 2024
As a data-driven marketer, I always look forward to that special time when one year comes to a close and another one rises. All the data, reports, insights and numbers collected over the past year pose a unique opportunity to reflect, assess and improve our performance for the coming year. Here are the key lessons my team and I have learned this past year, not only from helping our customers execute top-notch virtual events, but by doing some ourselves, as well.
Transforming PR with augmented reality: Getting beyond the hype
By Nahla Davies
Agility PR Solutions - February 28, 2024
Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let's explore the tangible benefits provided, as well as strategies for incorporating AR into various PR initiatives.
Crisis Lessons Learned from Southwest Airlines [VIDEO]
By On Top of PR
Axia Public Relations - February 27, 2024
Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.
"Don't believe the hype!" – in the case of AI, we should start to
By Simon Coughlin
Babel Public Relations (UK) - February 27, 2024
This week some of the Babel team have headed to the Mobile World Conference, supporting clients and securing media briefings at the huge telco event in Barcelona. As part of our ‘B2B Tech Trends 2024’ podcast series, I asked guests for their views on the AI hype across the tech industry.
Navigating The 2024 PR Landscape: Key Trends And Opportunities To Watch
By Julius Gabel Norgaard, Co-founding Partner of COPUS
Forbes - February 27, 2024
I see three macro trends and opportunities that will undoubtedly shape the PR landscape in 2024. By embracing these trends and adapting your strategies accordingly, you can overcome the challenges of today's dynamic landscape and pave the way for future success.
Where are all the Black men in PR? A conversation with industry-leading voices
By Kristen Dunleavy
Muck Rack - February 28, 2024
To celebrate Black PR history, the Museum of Public Relations held a webinar to discuss some of the real life issues affecting Black male communicators today. This webinar's intergenerational panel provided perspective, research and advice on these issues, with a focus on developing strategies to attract more Black men into the industry.
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