Happy Leap Day! Here's your Daily PR Brief - February 29, 2024
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Read some of today's best PR and Comms industry news clips:
The Influence Of Media Psychology On Advertising (Forbes - February 29, 2024)
The Ultimate Guide to AI Communications and Positioning for PR Clients (Axia Public Relations - February 27, 2024)
New Challenges with Earned Media: PR Practitioners Insight in Report (Bianchi Public Relations - February 29, 2024)
PR's Top Pros Talk: Brandi Sims (O'Dwyer's - February 28, 2024) [VIDEO]
AI for communicators: What's new and what matters (PR Daily - February 29, 2024)
Advice From Black Comms Pros on How to Advance in the Profession (PRsay - February 28, 2024)
Good and Bad PR: NYT, Thames Water, Kellogg's and a Paris City Hall engineer are in the merde this week (PRmoment (UK) - February 28, 2024)
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it's their most effective channel (Agility PR Solutions - February 29, 2024)
Getting The Most Out Of A Client Intake Call (Amendola Communications - February 28, 2024)
LGBT+ History Month and public relations: looking beyond February (Influence (UK) - February 27, 2024)
Balancing the Use of Humor in PR Efforts to Avoid Crises (Everything PR News - February 28, 2024)
Summary Section:
The Influence Of Media Psychology On Advertising
By Leslie Poston
Forbes - February 29, 2024
Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced.
The Ultimate Guide to AI Communications and Positioning for PR Clients
By Lindsey Chastain
Axia Public Relations - February 27, 2024
Artificial intelligence continues to transform industries as adoption accelerates globally. For companies exploring AI's capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy.
New Challenges with Earned Media: PR Practitioners Insight in Report
By Jim Bianchi
Bianchi Public Relations - February 29, 2024
The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. In this blog – the first of two parts – we'll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients.
PR's Top Pros Talk: Brandi Sims [VIDEO]
By Steve Barnes
O'Dwyer's - February 28, 2024
As founder and CEO of Brandinc PR, Brandi Sims supports brand PR and media outreach through publicity events and community outreach services.
AI for communicators: What's new and what matters
By Allison Carter
PR Daily - February 29, 2024
AI continues to shape our world in ways big and small. From misleading imagery to new attempts at regulation and big changes in how newsrooms use AI, there's no shortage of big stories.
Advice From Black Comms Pros on How to Advance in the Profession
PRsay - February 28, 2024
Whether from a marketing, PR, communications or social perspective, "Our voices are needed at the table," said Thomas Bennett, APR. "Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It's critically important to have diverse individuals reviewing the creative, reviewing the content" before it goes out.
Good and Bad PR: NYT, Thames Water, Kellogg's and a Paris City Hall engineer are in the merde this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 28, 2024
Here I am again, back in your eye-peepers with my Good and Bad PR of the week. Sometimes this column is hard to write because of a lack of stories that I feel would fit. We never want too heavy, but we don't want too fluffy either. This week though, the media has been packed with perfect stories and it has been hard to narrow it down.
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it's their most effective channel
By Richard Carufel
Agility PR Solutions - February 29, 2024
Splash's global 2024 Outlook on Events report, based on its survey of event-involved marketers in the US and UK, finds that event-led growth — a key strategy for organizations looking to improve the efficacy of their events as a marketing channel — has an overwhelmingly positive impact on revenue.
Getting The Most Out Of A Client Intake Call
By Chris Nerney
Amendola Communications - February 28, 2024
When it comes to creating strategic, high-value content assets for clients – such as “thought leadership” bylines, case studies, and white papers – it is essential that agencies and clients arrange what we refer to as an “intake call” to discuss the asset’s target audience, goals of the content, main message, and major takeaways.
LGBT+ History Month and public relations: looking beyond February
By Emily Horton
Influence (UK) - February 27, 2024
LGBT+ History Month, celebrated across the UK each year in February, aims to reclaim the past, celebrate the present and shape the future of LGBTQIA+ communities.
Balancing the Use of Humor in PR Efforts to Avoid Crises
Everything PR News - February 28, 2024
Humor is powerful in public relations. A joke or meme can capture attention and build rapport, making brands endearing to their audience. Using humor in PR requires finesse though, and brands must understand the risks involved.
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