Good new month! Read today's Daily PR Brief - March 1, 2024
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Read some of today's best PR and Comms industry news clips:
Celebrating the 2024 Ragan Top Women in Communications (PR Daily - March 1, 2024)
Charles Duhigg on the power of "Supercommunicators" (Axios - February 29, 2024)
Thought Leadership Can Power B2B Brands (O'Dwyer's - February 29, 2024)
Kellogg's, Wendy's CEO blunders show perils of this economic moment (PR Daily - March 1, 2024)
How to Stay Focused During This Period of Tech Media Disruption (PRNEWS - February 29, 2024)
A Roadmap for Successful Book Publicity (Spin Sucks - February 29, 2024)
A New Paradigm In Customer Engagement: Customer-Led Advisory (Forbes - March 1, 2024)
Ten tips for using Chat GPT in PR (PRmoment (UK) - February 28, 2024)
AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal (Agility PR Solutions - March 1, 2024)
How PR pros can follow up with journalists—without being annoying (Muck Rack - March 1, 2024)
'Coulda, woulda, shoulda': What can PRs learn from a midpoint evaluation? (Influence (UK) - February 26, 2024)
Summary Section:
Celebrating the 2024 Ragan Top Women in Communications
By Sean Devlin
PR Daily - March 1, 2024
The 2024 Ragan Top Women in Communication Awards celebrated the trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across internal and external communications, HR, public relations and beyond.
Charles Duhigg on the power of "Supercommunicators"
By Eleanor Hawkins
Axios - February 29, 2024
The ability to communicate is what limits or enhances one's career — and it's a skill that everyone can learn. Whether you're a CIA agent, surgeon, astronaut or TV producer, you can't be effective at your job if you can't communicate, writes Pulitzer-Prize-winning journalist and author Charles Duhigg in his new book, "Supercommunicators."
Thought Leadership Can Power B2B Brands
By Steve Barnes
O'Dwyer's - February 29, 2024
While a central component of thought leadership for B2B companies remains simply raising the general level of brand awareness with potential audiences, a new study from Edelman and LinkedIn finds that it is also being expected to play an increasingly important role in making that brand "powerful and attractive to buyers."
Kellogg's, Wendy's CEO blunders show perils of this economic moment
By Allison Carter
PR Daily - March 1, 2024
Two chief executives at food and beverage industry giants have recently landed themselves in the public opinion doghouse for their comments on the price of food.
How to Stay Focused During This Period of Tech Media Disruption
By David Barkoe
PRNEWS - February 29, 2024
What we've seen in the media industry over the past six months is extraordinary. Some would say it's shocking, while others will say this was bound to happen. Any way you slice it, the rapid reduction of the media workforce and the shuttering of some of our favorite outlets and platforms will have a huge impact on the world of public relations.
A Roadmap for Successful Book Publicity
By Gail Sideman
Spin Sucks - February 29, 2024
Gail Sideman says book publicity is a marathon, not a sprint. She breaks it down into a step-by-step process for a successful launch.
A New Paradigm In Customer Engagement: Customer-Led Advisory
By Eyal Danon, President and Founder of Ignite Advisory Group
Forbes - March 1, 2024
In an ever-changing business environment, customer-led boards provide a new paradigm for host companies to engage their customers and enlist their support.
Ten tips for using Chat GPT in PR
By Alex Beach
PRmoment (UK) - February 28, 2024
Generative AI has quickly become a must-use tool in the PR industry, as we saw in last week's feature on using AI to write press releases. In the third in this series on AI, we're honing in on how industry professionals use one of the most ubiquitous AI services: ChatGPT. Here are ten tips from PR professionals on how they use ChatGPT to their advantage.
AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal
By Aaron Cohen
Agility PR Solutions - March 1, 2024
I recently had the pleasure of a virtual sit-down with Pete Pachal, founder of Media CoPilot, a new media company dedicated to demystifying AI for media professionals. Our conversation delved into the current sentiment of AI among journalists, the impact of AI on content creation, and the innovative approaches being employed by forward-thinking writers.
How PR pros can follow up with journalists—without being annoying
By Kristen Dunleavy
Muck Rack - March 1, 2024
PR coach Michael Smart dives into the media relations practice of following up with journalists after sending a media pitch.
'Coulda, woulda, shoulda': What can PRs learn from a midpoint evaluation?
By Anna Ellis and Jocelyn Keedwell
Influence (UK) - February 26, 2024
Two comms professionals explain how they are building better campaigns and refining strategies by swapping hindsight for insight.
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