Happy Monday! Check out your Daily PR Brief - March 4, 2024
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Read some of today's best PR and Comms industry news clips:
Top Ways To Lose An Industry Award in 2024 (Crenshaw Communications - March 2, 2024)
The new agency contract (PR Daily - March 4, 2024)
Communicator Spotlight: Nancy Elder, CCO of the New York Mets (Axios - February 29, 2024)
PR Roundup: Wendy's Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence (PRNEWS - February 29, 2024)
The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future (PRGN - March 4, 2024)
Trendjacking for positive brand image: A guide to responsible participation (Agility PR Solutions - March 4, 2024)
Proactive PR Produces Better Results (Axia Public Relations - March 1, 2024)
Keys to Mindful Mentoring (Culpwrit - March 1, 2024)
To Post or Not to Post: Holidays, History Months, and Supporting Equity through Social Media (Fischtank PR - March 1, 2024)
Anti-Wokeism Drives Down DEI Comms Business (PRovoke Media - March 4, 2024)
Considering Brand Placement in Games? Here's What to Know from a Gaming PR Perspective (Everything PR News - March 3, 2024)
Summary Section:
Top Ways To Lose An Industry Award in 2024
By Brian LaRue
Crenshaw Communications - March 2, 2024
It might feel like 2024 has just started, but in the tech PR business, "awards season" has a way of creeping up on PR and marketing teams. It's important decide early which achievements, leaders, and stories you want to highlight.
The new agency contract
By Dan Mazei
PR Daily - March 4, 2024
As service providers, agencies and consultants have been trained for a generation to be strategic partners, thought leaders, problem solvers and resolute warriors. But missing in that equation is caring, understanding and empathy. These are fundamental tenets of humankind, not luxuries afforded to the clients with the largest retainers.
Communicator Spotlight: Nancy Elder, CCO of the New York Mets
By Eleanor Hawkins
Axios - February 29, 2024
As the first-ever chief communications officer of The New York Mets, Nancy Elder is focused on the team's broader mission off the field.
PR Roundup: Wendy's Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence
By Nicole Schuman
PRNEWS - February 29, 2024
This PR Roundup looks at Wendy's pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn, and a new coalition formed by the Ad Council to combat gun violence in America.
The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future
By Michael Diegelmann
PRGN - March 4, 2024
Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore some groundbreaking ESG initiatives driving sustainable change.
Trendjacking for positive brand image: A guide to responsible participation
By Precious Arinze
Agility PR Solutions - March 4, 2024
There's a fine line between taking advantage of trends to shine a light on your brand, products, and services and doing or saying something that gets your brand in trouble.
Proactive PR Produces Better Results
By Jason Mudd
Axia Public Relations - March 1, 2024
Discover how AT&T could've had more effective crisis communications during a recent blackout, the impact of new video generating AI tools on PR, and more!
Keys to Mindful Mentoring
By Tom Martin
Culpwrit - March 1, 2024
Mentoring can be a powerful developmental tool. But both parties—mentors and mentees—must be willing to invest the time it takes to live, learn and pass it on.
To Post or Not to Post: Holidays, History Months, and Supporting Equity through Social Media
By Sarah Lehan
Fischtank PR - March 1, 2024
Supporting equity via social media entails more than just words. Companies who talk the talk need to demonstrate their values.
Anti-Wokeism Drives Down DEI Comms Business
By Diana Marszalek
PRovoke Media - March 4, 2024
With companies trying to dodge the anti-woke bullet, demand for DEI comms support is down, putting the squeeze on agencies — many of which have spent nearly four years bulking up those services. PR industry leaders say that companies' reticence to discuss DEI is hurting them financially.
Considering Brand Placement in Games? Here's What to Know from a Gaming PR Perspective
Everything PR News - March 3, 2024
The gaming industry is thriving with a large and dedicated audience, making it attractive for brands looking for new game advertising opportunities. Brand placement allows real-life products to seamlessly fit into video game environments. However, companies must approach this arena with a gaming PR strategy to succeed.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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