Hello! Your Daily PR Brief is here - March 5, 2024
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Read some of today's best PR and Comms industry news clips:
Dont Rely on Needles in a Haystack for Media Coverage (O'Dwyer's - March 4, 2024)
Listening to Stakeholders Doesn't Just Build Trust – It Protects Reputation (PRNEWS - March 4, 2024)
PR lessons from Lyft's earnings report press release error: 7 ways to ensure effective PR control structures (Agility PR Solutions - March 5, 2024)
Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious (PRsay - March 4, 2024)
How To Protect Your Agency When It Comes To Clients And Privacy Regulations (Forbes - March 5, 2024)
2024: The Year of Tech Regulation? (Babel Public Relations - March 4, 2024)
14 Ways To 'Spring Clean' Your Communications Efforts For A Strong Q2 (Forbes - March 4, 2024)
What is Critical Thinking and Why It's A Must for PR Pros (Landis Communications - March 1, 2024)
A Balanced Approach to AI Integration: Lessons From Klarna's Customer Service Success (Neville Hobson - March 4, 2024)
The pace of AI announcements in PR software slows (Sword and the Script Media - March 5, 2024)
Was this Standard Chartered's Ratner moment? (Media First (UK) - March 5, 2024)
Meet the Emmy award winning journalist covering all things Taylor Swift for USA Today (Muck Rack - March 5, 2024)
New social media features and updates to know this week (PR Daily - March 5, 2024)
Summary Section:
Dont Rely on Needles in a Haystack for Media Coverage
By Scott Merritt, Dustin Siggins
O'Dwyer's - March 4, 2024
Picture the scene: you’re sitting down for dinner when the phone rings. It’s a telemarketer offering a free gutter inspection. There’s just one problem: Your home doesn’t have gutters. This salesperson clearly didn’t do any research. He’s looking for a needle in a haystack. That’s how a lot of reporters, editors and other media gatekeepers feel when their inboxes are assaulted by untargeted and irrelevant pitches.
Listening to Stakeholders Doesn't Just Build Trust – It Protects Reputation
By Shahar Silbershatz
PRNEWS - March 4, 2024
How much damage can a corporate crisis do? Quite a lot, it turns out. In 2018, The Economist looked at eight of the most notable crises from this century and found that the companies involved were worth, on average, 30% less today than they would have been had the crisis in question never occurred.
PR lessons from Lyft's earnings report press release error: 7 ways to ensure effective PR control structures
By Mihir Jhaveri
Agility PR Solutions - March 5, 2024
On February 13, 2024, the inadvertent addition of an extra zero to Lyft's 2024 earnings margin outlook caused shares to surge by 67 percent, only to plummet once the error was rectified later that day.
Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious
PRsay - March 4, 2024
For a story to be compelling, it must be accurate, Ted Anthony said. “Establishing trust with your audience is the A-number-one thing.” That, “and is the story interesting? What do you want to leave people with at the end?”
How To Protect Your Agency When It Comes To Clients And Privacy Regulations
By Drew McLellan, CEO of Agency Management Institute
Forbes - March 5, 2024
Lawmakers are constantly playing catch-up with cyber threats. As a result, we're seeing an ever-increasing rush of new data protection statutes that further complicate the situation.
2024: The Year of Tech Regulation?
By Jemima Gadd
Babel Public Relations - March 4, 2024
With 2023 the ‘year of AI’ across the industry, I’d like to predict that 2024 will be remembered as the year of tech regulation. For those of us working in the PR sector, regulation can only be described as ‘PR heaven’.
14 Ways To 'Spring Clean' Your Communications Efforts For A Strong Q2
By Forbes Communications Council
Forbes - March 4, 2024
From tossing out old documentation to reviewing technology needs and updating data, getting organized can help reduce inefficiencies and improve overall productivity.
What is Critical Thinking and Why It's A Must for PR Pros
By David Landis
Landis Communications - March 1, 2024
In this age of the technology-driven workplace where results are expected instantly, we tend to rely on an app, AI, a software program – or Google – to do a lot of the work for us. But in the end, does that really provide critical thinking? It’s always important to take a step back and ask some relevant questions.
A Balanced Approach to AI Integration: Lessons From Klarna's Customer Service Success
Neville Hobson - March 4, 2024
Klarna, a Swedish international fintech company, has introduced an AI assistant developed in collaboration with OpenAI, the maker of ChatGPT. In a press release on 27 February, Klarna itemised an impressive list of achievements in just one month of the global deployment of the AI assistent, essentially a chatbot.
The pace of AI announcements in PR software slows
By Frank Strong
Sword and the Script Media - March 5, 2024
The last 60 days have been pretty slow in terms of news from the PR software vendor community. A similar quiet period occurred at the same time last year – between January and March. So, it may well be simply a slow time of year for these companies. Yet I do have two observations.
Was this Standard Chartered's Ratner moment?
By Adam Fisher
Media First (UK) - March 5, 2024
Imagine you have put together a carefully crafted press release. You know the message you want to get across. You’ve planned how your spokesperson will respond to any awkward questions asked during a media briefing. And that spokesperson then tells reporters, "The share price is crap. I know that's going to be a quote."
Meet the Emmy award winning journalist covering all things Taylor Swift for USA Today
By Jessica Lawlor
Muck Rack - March 5, 2024
Meet Emmy award winning journalist Bryan West, The Tennessean and USA Today's reporter dedicated to covering all things Taylor Swift.
New social media features and updates to know this week
By Allison Carter
PR Daily - March 5, 2024
Check out these new updates from Threads, Instagram, Reddit and more.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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