Please enjoy your Wednesday Daily PR Brief - March 6, 2024

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Read some of today's best PR and Comms industry news clips:
Be Polite and Reap the Communications Rewards (Landis Communications - March 1, 2024)
Weatherproofing your PR career is critical in the current climate (Influence (UK) - March 5, 2024)
Scoop: OpenAI expands its communications operation (Axios - March 5, 2024)
Why Wikipedia can be a PR problem for political campaigns (PR Daily - March 6, 2024)
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election (PRNEWS - March 5, 2024)
Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence? (Institute for Public Relations - March 4, 2024)
How PR and Comms Teams are Rethinking Their Social Media Strategies (Cision Media Research - March 6, 2024)
The Future of Security PR in the Face of Cyber Threats (5W Public Relations Firm - March 6, 2024)
Unlocking Gen Z's secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group (Agility PR - March 6, 2024)
Unlocking the Power of Inclusion: Unseen ROI of Website Accessibility (Influence & Co. - March 6, 2024)
Headed For A Crisis? Corporate Culture Can Provide Early Warning (PRovoke Media - March 5, 2024)
How I Got Here: Hotwire's Heather Kernahan on mastering underrated leadership skills (Ragan Communications - March 6, 2024)
Summary Section:
Be Polite and Reap the Communications Rewards
By Sean Dowdall
Landis Communications - March 1, 2024
Politeness attracts positive attention, gives tough situations a chance to get turned around, and gets your message delivered and responded to in the ways you want.
Weatherproofing your PR career is critical in the current climate
By Jennifer Wu
Influence (UK) - March 5, 2024
Whether it's sunny skies or dark clouds looming overhead, it's vital for your comms career to have an adaptable attitude and the right kit.
Scoop: OpenAI expands its communications operation
By Eleanor Hawkins
Axios - March 5, 2024
OpenAI is expanding its communications function with the addition of new product, policy and partnerships comms leads, Axios has learned. The OpenAI PR team, which has doubled in size over the last year, is focused on winning over audiences amidst increased regulatory pressures, legal woes and skepticism among the general public.
Why Wikipedia can be a PR problem for political campaigns
By Rhiannon Ruff
PR Daily - March 6, 2024
Political campaigns are kicking into high gear as primaries conclude and general elections take shape. All these candidates and their teams have robust digital operations that include paid and organic social media, targeted email outreach and sophisticated SEO. The most important channel for many of these candidates, though, is arguably the one they don't control — Wikipedia.
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
By Eric Rose
PRNEWS - March 5, 2024
To address the age challenge for political candidates specifically, PR professionals can enact the following eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
By Zifei Fay Chen
Institute for Public Relations - March 4, 2024
From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged to quickly adapt and come up with policies and guidelines to use AI ethically and effectively.
How PR and Comms Teams are Rethinking Their Social Media Strategies
Cision Media Research - March 6, 2024
Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.
The Future of Security PR in the Face of Cyber Threats
By Elizabeth Minton
5W Public Relations Firm - March 6, 2024
Today's public relations professionals face a digital frontier unlike any we've known. The internet, once a vibrant place of connection, has become a breeding ground for cyber threats.
Unlocking Gen Z's secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
By Richard Carufel
Agility PR - March 6, 2024
It's long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current and future market trends—not to mention wielding a substantial $360 billion in buying power—it's high time we got a handle on our strategy.
Unlocking the Power of Inclusion: Unseen ROI of Website Accessibility
By Alyssa Patzius
Influence & Co. - March 6, 2024
In today's bustling digital marketplace, the allure of website accessibility extends far beyond the legal confines of Americans With Disabilities Act (ADA) compliance. It's a clarion call to innovate, embrace the diversity of our global community, and, quite unexpectedly, unlock a treasure trove of untapped return on investment.
Headed For A Crisis? Corporate Culture Can Provide Early Warning
By Paul Holmes
PRovoke Media - March 5, 2024
A new report found that many Boeing employees did not understand or believe the company’s commitment to safety. Knowing that might have helped avoid the crises of the past four years.
How I Got Here: Hotwire's Heather Kernahan on mastering underrated leadership skills
By Isis Simpson-Mersha
Ragan Communications - March 6, 2024
Heather Kernahan serves as the Global CEO of Hotwire, a leading global technology communications and marketing consultancy, collaborating closely with some of the most prominent tech companies globally.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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