Greetings! Your Thursday Daily PR Brief has arrived - March 7, 2024
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Read some of today's best PR and Comms industry news clips:
Ragan and PR Daily's Top Women in Marketing Class of '23 on the advice they'd give their younger selves (Ragan Communications - March 7, 2024) [VIDEO]
20 Ideas To Make A Website More Appealing To Customers (Forbes - March 7, 2024)
PR coach Michael Smart answers 10 FAQs about following up on pitches (Muck Rack - March 7, 2024)
Richard Edelman: Dropping DE&I is 'nonsense' (PR Week Global - March 6, 2024)
Bridging the Gap: Teaching Communication in the AI Era (O'Dwyer's - March 6, 2024)
How the passive voice can get you into trouble (PR Daily - March 7, 2024)
Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators (PRNEWS - March 6, 2024)
Pioneer Dorothy E. Brunson (1939-2011) (Institute for Public Relations - March 4, 2024)
PR Stunt Watch: Alton Towers - The Return of Nemesis Reborn (PRmoment (UK) - March 5, 2024)
Beyond Black History Month: 3 tips for making cultural observances a year-round conversation (Agility PR Solutions - March 7, 2024)
What makes a news release headline compelling? (Axia Public Relations - March 3, 2024)
Scoop: Wells Fargo's Amy Bonitatibus to join PayPal as chief corporate affairs and communications officer (Axios - March 6, 2024)
Huawei Influencer Case Study (Meltwater - March 7, 2024)
The trust dilemma (PR Academy (UK) - March 6, 2024)
#InspireInclusion Is Nice and All, but What Does It Even Mean? (The Hoffman Agency - March 7, 2024)
Summary Section:
Ragan and PR Daily's Top Women in Marketing Class of '23 on the advice they'd give their younger selves [VIDEO]
By Sean Devlin
Ragan Communications - March 7, 2024
March is Women's History Month, which celebrates the accomplishments of women across all industries and occupations. In this spirit, we're looking back at some of the winning speeches from Ragan and PR Daily's Top Women in Marketing Awards, Class of '23, when winners reflected on their careers and shared a piece of advice they'd give their younger selves.
20 Ideas To Make A Website More Appealing To Customers
By Forbes Agency Council
Forbes - March 7, 2024
To stand out in a crowded marketplace and attract more visitors and prospective buyers, businesses must evaluate and refine their online presence and owned media.
PR coach Michael Smart answers 10 FAQs about following up on pitches
By Kristen Dunleavy
Muck Rack - March 7, 2024
PR coach Michael Smart answered 10 frequently asked questions about how to follow up with journalists after sending a pitch. During the webinar, attendees submitted their questions. More than 100 rolled in, and Michael spent nearly an entire hour answering each. Here you'll find some of the most upvoted questions along with Michael's answers.
Richard Edelman: Dropping DE&I is 'nonsense'
By Ewan Larkin
PR Week Global - March 6, 2024
Edelman pushed back against criticism of diversity programs at this week's Women of Color Connecting Summit, saying he's "standing up for DE&I in every client conversation."
Bridging the Gap: Teaching Communication in the AI Era
By Stefan Pollack
O'Dwyer's - March 6, 2024
As the digital landscape continues to evolve rapidly, universities find themselves at a crossroads, tasked with reimagining their academic offerings to meet the demands of tomorrow. One such imperative is establishing a Communications Engineering degree program tailored to the challenges and opportunities presented by AI.
How the passive voice can get you into trouble
By Allison Carter
PR Daily - March 7, 2024
You've probably heard lectures against the passive voice since you were in grade school. It's practically the boogieman of grammar: always lurking, ready to creep into your writing the moment you let your attention wander. But why is the passive voice such a problem? Why do we combat it with such fervor? And what are the pitfalls of using it in communications and business writing?
Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators
By Kaylee Hultgren
PRNEWS - March 6, 2024
An Institute for Public Relations webinar on Wednesday, March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
Pioneer Dorothy E. Brunson (1939-2011)
Institute for Public Relations - March 4, 2024
In 1939, Dorothy Brunson was born in Tattnall County, Georgia. She was raised in Harlem, N.Y., and graduated from SUNY Empire State College in 1960. After graduating, Brunson began working as an assistant controller on WWRL, a commercial radio station in New York City. She then cofounded Howard Sanders Advertising, one of the first agencies to focus primarily on Black Americans.
PR Stunt Watch: Alton Towers - The Return of Nemesis Reborn
By Greg Double, Creative Director at Mischief PR
PRmoment (UK) - March 5, 2024
I shamelessly love rollercoasters and while Colossus at Thorpe Park remains my personal favourite in the UK, Nemesis at Alton Towers is my Arsenal - consistently a top six contender. However, in keeping with this Arsenal metaphor - Nemesis has just had a rebrand. A new track formation, a new outlook and a new identity.
Beyond Black History Month: 3 tips for making cultural observances a year-round conversation
By Crystal Borde
Agility PR Solutions - March 7, 2024
To illustrate our organization's commitment to diversity, equity, inclusion and representation, it's crucial that we communicate and amplify diverse identity communities consistently throughout the entire year, rather than confining discussions to its designated days, weeks or months.
What makes a news release headline compelling?
By Lindsey Chastain
Axia Public Relations - March 3, 2024
Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.
Scoop: Wells Fargo's Amy Bonitatibus to join PayPal as chief corporate affairs and communications officer
By Eleanor Hawkins
Axios - March 6, 2024
PayPal has named Amy Bonitatibus as chief corporate affairs and communications officer, Axios first learned. Why it matters: PayPal is undergoing its first management shakeup in a decade and it will lean on Bonitatibus to provide communications stability through the transition.
Huawei Influencer Case Study
By Mark Jackson
Meltwater - March 7, 2024
How does the Chinese tech giant manage its influencer marketing programs? Read this example to find out.
The trust dilemma
By Zarrion Walker
PR Academy (UK) - March 6, 2024
Whilst artificial intelligence tools are increasingly useful for PR, the race between tech giants to innovate blurs the lines between human and machine-generated content. Zarrion Walker explores the impact of AI on trust.
#InspireInclusion Is Nice and All, but What Does It Even Mean?
By Isabelle Demaude
The Hoffman Agency - March 7, 2024
As the world approaches another International Women's Day, we reflect on this year's theme — #InspireInclusion — and whether it stands up to scrutiny.
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