Happy Friday! Enjoy today's Daily PR Brief - March 8 2024
This Daily PR Brief is sponsored by Media List Pro.
The analysts at Media List Pro work with PR consultants and agencies to provide targeted contacts from the most relevant outlets. Each list begins with a deep dive into your client's industry, competitors, and recent news coverage to identify the journalists that will be most likely to cover your story.
DPB readers get their first list of 10 contacts for $20.
Read some of today's best PR and Comms industry news clips:
By the Numbers: Trust in the media increases from 2020 lows. What that means for PR. (PR Daily - March 7, 2024)
The Sphere of Influence (O'Dwyer's - March 7, 2024)
Unlocking the Power of Mentorship: A Guide for Communications Pros (Spin Sucks - March 7, 2024)
How to Build Consumer Relationships that Span Economic Uncertainties (5W PR - March 8, 2024)
19 Important Tips For Leaders Building Agency Workforces Of The Future (Forbes - March 7, 2024)
Is AI making PR less ethical? (PRmoment (UK) - March 7, 2024)
Embracing AI in Public Relations: A New Frontier (PRGN - March 7, 2024) [PODCAST]
Navigating B2B comms while riding the AI wave and surviving the media collapse (Agility PR Solutions - March 8, 2024)
How to best prepare for going on the record (Axia Public Relations - March 7, 2024)
How can PR leaders demonstrate a true investment in women to accelerate progress? (Influence (UK) - March 8, 2024)
2024 Young Changemakers Award Winners Announced (PRovoke Media - March 7, 2024)
Summary Section:
By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.
By Allison Carter
PR Daily - March 7, 2024
There is a glimmer of good news on the media landscape, even as layoffs and an election loom. A Morning Consult poll found that trust in several specific, large-scale media outlets are beginning to rebound from the lowest depth of 2020's crisis of confidence.
The Sphere of Influence
By Tim Schramm, EVP at Coyne Public Relations
O'Dwyer's - March 7, 2024
Understanding the interconnected web of personalities, experts, organizations, executives and employees that add value to a brand and contribute to its success. This article explores the nuances of this sphere of influence, highlighting the roles they play and the benefits for brands navigating this complex terrain.
Unlocking the Power of Mentorship: A Guide for Communications Pros
By Philip Tate
Spin Sucks - March 7, 2024
Mentoring is a powerful tool for career growth, both for mentors and protégés. Philip Tate describes how to leverage mentorship at any point in your career.
How to Build Consumer Relationships that Span Economic Uncertainties
By Kelcey Connors
5W PR - March 8, 2024
Economic uncertainties from the past still affect consumers' spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions.
19 Important Tips For Leaders Building Agency Workforces Of The Future
By Forbes Agency Council
Forbes - March 7, 2024
Focusing efforts in key areas, agency leaders can cultivate dynamic, resilient workforces that can meet the challenges of today and seize the opportunities of tomorrow.
Is AI making PR less ethical?
PRmoment (UK) - March 7, 2024
AI can be an extremely adaptable tool for streamlining a range of tasks within PR, as we saw in last week's feature on the utility of using ChatGPT in PR. This week, we're taking a closer look at the complex topic of ethics surrounding AI, and questioning whether the growing use of AI is making PR less ethical.
Embracing AI in Public Relations: A New Frontier [PODCAST]
By Nick Leighton
PRGN - March 7, 2024
In the world of public relations and marketing, Artificial Intelligence is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented. Embracing AI involves a journey that will continue to open up new avenues for PR professionals.
Navigating B2B comms while riding the AI wave and surviving the media collapse
By John Eidson
Agility PR Solutions - March 8, 2024
2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of traditional journalism.
How to best prepare for going on the record
By Jessica McNellis
Axia Public Relations - March 7, 2024
Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.
How can PR leaders demonstrate a true investment in women to accelerate progress?
By Shilpa Saul
Influence (UK) - March 8, 2024
Almost two thirds of PR professionals are women but most director roles are held by men. Here are six ways that agency leaders can prove they're serious about the theme of this year's International Women's Day – 'invest in women, accelerate progress.'
2024 Young Changemakers Award Winners Announced
By Diana Marszalek
PRovoke Media - March 7, 2024
Timed to coincide with International Women's Day today, PRovokeMedia is pleased to announce the recipients of this year's Young Changemakers Awards. The Awards were launched in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.