Hello! Take a look at your Monday Daily PR Brief - March 11, 2024

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Read some of today's best PR and Comms industry news clips:
Kellogg CEO faces backlash over "cereal for dinner" comment (Axios - March 7, 2024)
4 clever steps for repurposing your business insights into PR hooks (Agility PR Solutions - March 8, 2024)
TikTok Shoots Itself in Foot (O'Dwyer's - March 8, 2024)
AT&T CEO John Stankey's refund letter was a masterclass in corporate crisis. Here's why. (PR Daily - March 11, 2024)
Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer (PRNEWS - March 8, 2024)
9 Strategies to Maximize the Impact of Your Earned Media Coverage (Cision Media Research - February 27, 2024)
Why A New Role (At A New Agency) Can Be Better Than A Promotion (Forbes - March 11, 2024)
Good and Bad PR: Cadbury and Bitcoin are this week's heroes. The villains are META and St James's Place (PRmoment (UK) - March 7, 2024)
Four Questions For Impactful Messaging (Forbes - March 11, 2024)
Harnessing the Power of Podcasts in Brand Storytelling (Mention - March 11, 2024)
Headliners: Nick Barron (PRovoke Media - March 8, 2024)
Media Musings: An Ex-Editor's Guide to Pitching: Founder of Opinioned Jake Meth (The Hoffman Agency - March 8, 2024)
Summary Section:
Kellogg CEO faces backlash over "cereal for dinner" comment
By Eleanor Hawkins
Axios - March 7, 2024
Kellogg's current PR crisis highlights the power of optics and empowering the right messenger with the right talking points.
4 clever steps for repurposing your business insights into PR hooks
By Matt Willis
Agility PR Solutions - March 8, 2024
Newsworthy content should be engaging, insightful, and spark emotion. That's not to say you should be writing clickbait headlines just to get people interested; in fact, quite the opposite. Why not look much closer to home?
TikTok Shoots Itself in Foot
By Kevin McCauley
O'Dwyer's - March 8, 2024
Hats off to TikTok for finding a way to end the bitter partisanship that has tied the US Congress in knots. The Chinese-owned video app staged a ridiculous stunt on March 7 that all but guarantees that it will be split from its corporate parent Bytedance Inc.
AT&T CEO John Stankey's refund letter was a masterclass in corporate crisis. Here's why.
By Tom Corfman
PR Daily - March 11, 2024
Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others. AT&T CEO John Stankey's refund announcement on Feb. 25, 2024, just three days after a massive outage, was a masterful response to an intense, if short-lived, corporate crisis.
Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer
By Nicole Schuman
PRNEWS - March 8, 2024
In honor of International Women's Day and Women's History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Cision Media Research - February 27, 2024
Landing earned media coverage is a big win for PR and comms teams and shows that you're doing something right. But where the power of earned media truly comes into play is what you do next. Here are nine strategies to help you extend the longevity and value of your hard-won earned media coverage and increase the impact of your efforts.
Why A New Role (At A New Agency) Can Be Better Than A Promotion
By Tom Elstner, Founder and CEO of Zoo Productions
Forbes - March 11, 2024
As someone who has held many positions in my career—I've been everything from a waiter and a mailroom worker to a production assistant, an onscreen presenter and an executive producer—I think it's staying flexible and trying new things that can be your pathway to success, particularly in the agency world.
Good and Bad PR: Cadbury and Bitcoin are this week's heroes. The villains are META and St James's Place
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 7, 2024
Here I am again, back with the PR love and loathes from another week. I am going to ignore The Budget in today's column and let you decide if it was good or bad in the end.
Four Questions For Impactful Messaging
By Betty Junod
Forbes - March 11, 2024
Messaging is fundamentally more than just words—when done well, it becomes an organizing framework for your entire organization. So, where should you begin?
Harnessing the Power of Podcasts in Brand Storytelling
By Shanice Jones
Mention - March 11, 2024
Discover the role of podcasts in brand storytelling, with tips on content creation, collaborations, and effective marketing integration.
Headliners: Nick Barron
By Maja Pawinska Sims
PRovoke Media - March 8, 2024
In this conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Nick Barron, deputy CEO at MHP Group.
Media Musings: An Ex-Editor's Guide to Pitching: Founder of Opinioned Jake Meth
By Jade Cook
The Hoffman Agency - March 8, 2024
Senior Account Manager Jade Cook recaps key media pitching insights from an agency "lunch and learn" with former Fortune editor Jake Meth.
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