Hello! Check out today's Daily PR Brief - March 13, 2024

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Read some of today's best PR and Comms industry news clips:
Beyond 'PR Girls': How Women Have Navigated Challenges & Changes Over 25 Years (PRovoke Media - March 13, 2024)
PRNEWS Asks: What is the Greatest Thanks You've Received in PR? (PRNEWS - March 12, 2024)
5 Dynamic Ways To Scale Your Agency (Forbes - March 13, 2024)
What the royal family doesn't understand about PR in 2024 (NPR - March 12, 2024)
PR's Top Pros Talk: Laura Brusca (O'Dwyer's - March 11, 2024) [VIDEO]
Women in sports are changing the communications game. Here's how (Ragan Communications - March 13, 2024)
The Feminist Trailblazer: How Muriel Fox Used Public Relations to Change the World (PRNEWS - March 13, 2024)
Navigating the Intersection of AI, Public Relations & Race (Institute for Public Relations - March 11, 2024)
The PESO Model: A 2024 Comprehensive Guide (Spin Sucks - March 12, 2024)
8 steps for building a digital transformation roadmap for your PR firm (Agility PR Solutions - March 13, 2024)
AI in the Enterprise: No Longer IF but WHEN (FischTank PR - March 13, 2024)
Inside the Media Mind of Matt Bracken, Managing Editor of FedScoop and CyberScoop (w2comm - March 12, 2024) [PODCAST]
Achieving high impact internal comms with limited resources (Influence (UK) - March 11, 2024)
Summary Section:
Beyond 'PR Girls': How Women Have Navigated Challenges & Changes Over 25 Years
By Maja Pawinska Sims
PRovoke Media - March 13, 2024
EMEA editor Maja Pawinska Sims looks back at a quarter of a century of writing about PR and how the industry has changed for women.
PRNEWS Asks: What is the Greatest Thanks You've Received in PR?
By Nicole Schuman
PRNEWS - March 12, 2024
PRNEWS posed a question for the communications community: "What's the best thanks you ever received?" From referrals to pastries, the results did not disappoint.
5 Dynamic Ways To Scale Your Agency
By Cem Hasoglu, Co-Founder and CEO of Puzzle Agency
Forbes - March 13, 2024
My journey to founding and growing my lead generation agency has been marked by a series of unexpected challenges and learning curves that have reshaped my approach to business strategy and customer engagement. This article will explore some of the obstacles I have faced in my journey as well as the solutions I conjured up.
What the royal family doesn't understand about PR in 2024
By Linda Holmes
NPR - March 12, 2024
The release of the Mother's Day photo was not meant as a proof of life. However, any clever communications person should have known it would be taken that way and closely scrutinized by the public.
PR's Top Pros Talk: Laura Brusca [VIDEO]
By Steve Barnes
O'Dwyer's - March 11, 2024
As chief communications officer at Forbes, Laura Brusca says that "a big part of my focus is really on both promoting and protecting the brands."
Women in sports are changing the communications game. Here's how
By Sean Devlin
Ragan Communications - March 13, 2024
Hosted by New York Women in Communications, the event, "A League of Their Own: Lessons from Women in Sports", highlighted the accomplishments and challenges that lie ahead for women in the sporting world—along with the outsized role that women in communications play in the sports industry.
The Feminist Trailblazer: How Muriel Fox Used Public Relations to Change the World
By Jared Meade
PRNEWS - March 13, 2024
With the power of public relations in their hands, practitioners can change the world. It might appear like a lofty claim, but the reality is that PR practitioners have always been at the forefront of significant societal changes. These profound changes are now perceived as customary by those who have benefited from them. One of those names is Muriel Fox, a feminist activist and public relations executive who helped give voice to a generation during the women's rights movement in the '60s, alongside the civil rights and anti-war movements.
Navigating the Intersection of AI, Public Relations & Race
By Nneka Logan and Damion Waymer
Institute for Public Relations - March 11, 2024
The IRCAI framework can help the PR field understand the racial dynamics of AI, how organizations can avoid the pitfalls of AI bias, and how communicators can navigate a crisis stemming from discriminatory AI. Although we focus on race in this article, the framework can be used to explore AI inequities connected to (and beyond) race, such as gender, sexuality, religion, and other forms of intersectional marginality.
The PESO Model: A 2024 Comprehensive Guide
By Gini Dietrich
Spin Sucks - March 12, 2024
Read here for insights on implementing the PESO Model™, from foundation building to scaling and innovation, to ensure you stay ahead in the digital age.
8 steps for building a digital transformation roadmap for your PR firm
By Jesse Liszka
Agility PR Solutions - March 13, 2024
Today, we're inundated with new tools aimed at improving everything from client relationships to project management. Plus, the evolution of AI poses new possibilities as well as risks. So, how do you ensure your PR firm successfully leverages technology? How can you make the most of new tools to accelerate impact for your business and clients?
AI in the Enterprise: No Longer IF but WHEN
By Guest Contributor
FischTank PR - March 13, 2024
From discussions on decision intelligence to insights on preparing employees for generative AI, the debate on AI in the enterprise has shifted from "if" to "when." The articles below highlight the progress enterprises are making when approaching AI adoption thoughtfully, and considering its implications for productivity, culture, and individual well-being.
Inside the Media Mind of Matt Bracken, Managing Editor of FedScoop and CyberScoop [PODCAST]
By Jessica Foreman
w2comm - March 12, 2024
On this episode of Inside the Media Minds, FedScoop's Matt Bracken talks about Scoop News Group's election security focus, AIScoop and more!
Achieving high impact internal comms with limited resources
By John Clegg
Influence (UK) - March 11, 2024
Ahead of his breakout session at next week's CIPR Inside Summit, we ask Chartered PR practitioner John Clegg how internal communicators with limited resources can implement their strategy without compromising a campaign's impact.
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