Please enjoy your Thursday Daily PR Brief - March 14, 2024
This Daily PR Brief is sponsored by
PR TV clips (prtvclips.com).
Get access to individual broadcast clips.
$50/clip. DPB readers get their first clip for $20.
Just email walter@prtvclips.com with your request.
Read some of today's best PR and Comms industry news clips:
15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians (Forbes - March 14, 2024)
Kate Middleton photo calls royal family's PR strategy into question (Axios - March 13, 2024)
What a potential U.S. TikTok ban means for your social media strategy (PR Daily - March 13, 2024)
Boeing's FAA audit offers lessons in employee and executive communications (Ragan Communications - March 14, 2024)
Media Placement in 2024 Requires a Diligent and Patient Strategy (PRNEWS - March 13, 2024)
How Has Generative AI Impacted Workplace Communication? (Institute for Public Relations - March 11, 2024)
10 Tips for Better PR Pitching Results as Media Layoffs Continue (Spin Sucks - March 14, 2024)
7 ways to leverage geocoding for targeted public relations: A strategic approach (Agility PR Solutions - March 14, 2024)
Allison Cirullo Leaves Edelman For Burson Global Role (PRovoke Media - March 13, 2024)
What can PR teams learn from the princess PR disaster? (Media First (UK) - March 14, 2024)
The state of AI in PR: What PR pros should know about AI in 2024 (Muck Rack - March 14, 2024)
Summary Section:
15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians
By Forbes Communications Council
Forbes - March 14, 2024
Artists and brands alike will find they can drive a more deep, meaningful connection when they are most true to their authentic selves.
Kate Middleton photo calls royal family's PR strategy into question
By Eleanor Hawkins
Axios - March 13, 2024
The Royal Family's recent PR blunders show that there's no place for vague communications during the age of social virality and misinformation.
What a potential U.S. TikTok ban means for your social media strategy
By Jess Zafarris
PR Daily - March 13, 2024
If the ban is successful and a divestment remains in limbo, the move could impact the way brands and organizations that have been successful on TikTok interact with and build their audiences. They may have to pivot to other platforms and communities, and potentially lose access to audiences they have cultivated in the past.
Boeing's FAA audit offers lessons in employee and executive communications
By Sean Devlin
Ragan Communications - March 14, 2024
Boeing's name has been in the news a lot lately, and it largely hasn't been for anything good. The negative press cascade started when a door flew off an Alaska Airlines flight (in a plane made by Boeing) in mid-air, causing major safety reviews, a production halt for the manufacturer, and an analysis of how Boeing handled the situation from a comms perspective.
Media Placement in 2024 Requires a Diligent and Patient Strategy
By Seth Linden
PRNEWS - March 13, 2024
Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. Here are a few realities of the media landscape to consider as the year moves ahead.
How Has Generative AI Impacted Workplace Communication?
Institute for Public Relations - March 11, 2024
Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity.
10 Tips for Better PR Pitching Results as Media Layoffs Continue
By Frank Strong
Spin Sucks - March 14, 2024
Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching.
7 ways to leverage geocoding for targeted public relations: A strategic approach
By Ombir Sharma
Agility PR Solutions - March 14, 2024
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. Geocoding is one of the approaches under location intelligence. What is this, and how can you leverage this method to create targeted public relations campaigns?
Allison Cirullo Leaves Edelman For Burson Global Role
By Diana Marszalek
PRovoke Media - March 13, 2024
Cirullo, most recently Edelman’s COO of global brand, will serve as global chair of consumer and brand at Burson, which will launch July 1 with the merger of WPP agencies BCW and Hill & Knowlton, creating a $1bn PR firm.
What can PR teams learn from the princess PR disaster?
By Adam Fisher
Media First (UK) - March 14, 2024
It was supposed to put an end to conspiracy theories. But it succeeded only in pouring fuel on them and amplifying them to a wider audience. The Princess of Wales 'manipulated' photo drama is an avoidable crisis that offers many crisis communication lessons for others.
The state of AI in PR: What PR pros should know about AI in 2024
By Kristen Dunleavy
Muck Rack - March 14, 2024
More than twice as many PR pros reported using generative AI at the end of 2023 compared to March 2023, according to Muck Rack's latest State of AI in PR survey of around 1,000 PR and communications pros.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.