It's Friday! Your Daily PR Brief has arrived - March 15, 2024
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Read some of today's best PR and Comms industry news clips:
At SXSW, communicators grapple with their role in the age of AI (Axios - March 14, 2024)
The Art Of The Question: Why The Best Leaders Listen, Ask And Repeat (Forbes - March 15, 2024)
Four Enchanting Ways To Get Lucky When Pitching Media (PRNEWS - March 15, 2024)
Pioneer Katharine Graham (1917-2001) (Institute for Public Relations - March 10, 2024)
Boost Your Reach: 3 Ways to Reach More Readers (PRsay - March 13, 2024)
Good and Bad PR: We tried not to mention the Royals in this week's column, but failed! (PRmoment (UK) - March 13, 2024)
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate (Agility PR Solutions - March 14, 2024)
PR's role in the UK's dirty money problem (Influence (UK) - March 11, 2024)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - March 12, 2024)
Generative AI is killing reputations (ClearlyPR (UK) - March 14, 2024)
Weber Shandwick West Names New LA & Tech Leads (PRovoke Media - March 14, 2024)
Summary Section:
At SXSW, communicators grapple with their role in the age of AI
By Eleanor Hawkins
Axios - March 14, 2024
After a solid year of artificial intelligence dominating the conversation, folks attending SXSW are starting to focus on the human elements of an AI world. Communicators remain steadfast in their role as dot connectors at a time when AI threatens a company, brand or leader's ability to capture attention.
The Art Of The Question: Why The Best Leaders Listen, Ask And Repeat
By Lindsay Trout, Global Digital Lead of Egon Zehnder's Technology and Communications Practice
Forbes - March 15, 2024
Successful leaders who inspire their teams to achieve great things share a common trait: They are great listeners who ask a lot of thoughtful questions.
Four Enchanting Ways To Get Lucky When Pitching Media
By Sherry Kirk
PRNEWS - March 15, 2024
St. Patrick's Day is this weekend. Are you feeling lucky? Those of us in PR feel particularly charmed when we land a big placement, and on St. Patrick's Day—and every day—it's important to create our own luck when reaching out to reporters.
Pioneer Katharine Graham (1917-2001)
Institute for Public Relations - March 10, 2024
Katharine Graham was born in New York City in 1917. After graduating from the University of Chicago in 1938, Graham worked as a reporter for the San Francisco News. She then joined the editorial staff at The Washington Post, the newspaper her father had purchased in 1933.
Boost Your Reach: 3 Ways to Reach More Readers
By Ann Wylie
PRsay - March 13, 2024
Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. She coached a group of PRSA members last month to help them draw readers in with reader-centric messages.
Good and Bad PR: We tried not to mention the Royals in this week's column, but failed!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 13, 2024
Been quite a quiet week in the media right? For some maybe, for Royals not so much. Go on then, I will talk about it, but first, off to another Royal, of the American variety.
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
By Richard Carufel
Agility PR Solutions - March 14, 2024
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the "leaders"—those who are getting it right, and the "laggards"—those who are struggling.
PR's role in the UK's dirty money problem
By Alastair McCapra
Influence (UK) - March 11, 2024
The Foreign Policy Centre report makes for uncomfortable reading. It finds public relations is a professional enabler that has allowed kleptocratic wealth to enter and thrive in Britain.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - March 12, 2024
Learn about the recent social media updates and campaigns that could improve your social media strategy. If you work in social media marketing, these are the stories you need to read this week!
Generative AI is killing reputations
By Paul MacKenzie-Cummins
ClearlyPR (UK) - March 14, 2024
Unpopular, I know, but please can industry experts and journos stop banging the drum for AI-generated content platforms. They're killing reputations, killing creativity, and are a real threat to agency bottom lines.
Weber Shandwick West Names New LA & Tech Leads
By Diana Marszalek
PRovoke Media - March 14, 2024
Weber Shandwick has promoted Cheryl Cook to Los Angeles market leader and Lee Anderson-Brooke to West Coast tech lead.
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