Greetings! Your Wednesday Daily PR Brief is here - March 20, 2024
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Read some of today's best PR and Comms industry news clips:
Going Remote Saved This PR Firm $90,000 a Year in Rent. So it Took the Team to Universal Studios (Inc. - March 19, 2024)
How To Enhance Timeless PR Tactics With Modern Technology (Forbes - March 19, 2024)
Dinnertime Lessons for PR Planning (O'Dwyer's - March 19, 2024)
Volkswagen and college basketball unionization efforts highlight need for stronger union comms (Ragan Communications - March 20, 2024)
E-commerce and PR: A Symbiotic Relationship (PRNEWS - March 19, 2024)
S&T Live Recap: NCAA's Gail Dent on Her Love of Sports and Lifelong Learning (PRsay - March 19, 2024)
Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership (5W Public Relations Firm - March 19, 2024)
Beyond media mentions: Enhancing PR strategies with log monitoring for comprehensive brand visibility (Agility PR Solutions - March 19, 2024)
Scoop: Lulu Cheng Meservey launches new firm for founder-led comms (Axios - March 19, 2024)
Experts answer frequently asked questions about AI in PR (Muck Rack - March 20, 2024)
Neurodiversity: How to boost PR hiring rates among underrepresented groups (Influence (UK) - January 31, 2024)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - March 19, 2024)
PRovoke Media Unveils 2024 EMEA Consultancies Of The Year Finalists (PRovoke Media - March 20, 2024)
Summary Section:
Going Remote Saved This PR Firm $90,000 a Year in Rent. So it Took the Team to Universal Studios
By Sarah Lynch
Inc. - March 19, 2024
How one smart company used banked lease money to fund three key investments: making key hires, starting a new line of business, and building culture through meet-ups.
How To Enhance Timeless PR Tactics With Modern Technology
By Forbes Agency Council
Forbes - March 19, 2024
Forbes Agency Council members discuss how traditional PR methods can be revitalized and amplified using technology to reach new heights of success. From leveraging artificial intelligence and analytics to harnessing the power of social media influencers, the marriage of timeless tactics and cutting-edge tech can help PR professionals have a greater impact.
Dinnertime Lessons for PR Planning
By Megan Mills
O'Dwyer's - March 19, 2024
Dinnertime was a core component of my childhood and remains a key component of my family life today, so it's no surprise that it also provides me with valuable lessons for communications planning. From developing nutrition education campaigns to tapping into stakeholder-led social media initiatives about food safety, here are four ways family meal planning can help communicators shape campaigns to meet the diverse needs—and preferences—of consumers.
Volkswagen and college basketball unionization efforts highlight need for stronger union comms
By Sean Devlin
Ragan Communications - March 20, 2024
While the news of the Dartmouth men's basketball team voting to unionize and workers at Volkswagen plant in Tennessee deciding to do the same might not seem like they've got a ton to do with one another, they share some common threads. In both cases, the petitioners at both Dartmouth and the Volkswagen factory reached out to the National Labor Relations Board to work with them on authorizing the union votes. But the responses from the larger organizations are what you need to pay attention to here.
E-commerce and PR: A Symbiotic Relationship
By Leslie Licano, Co-Founder and CEO of Beyond Fifteen Communications
PRNEWS - March 19, 2024
The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Let's examine how PR and e-commerce integrate to craft compelling narratives and foster connections.
S&T Live Recap: NCAA's Gail Dent on Her Love of Sports and Lifelong Learning
PRsay - March 19, 2024
After earning her bachelor's degree in public relations with an emphasis in sports management, Dent went on to earn a master's degree in sports administration from the University of Kentucky. Today, she is associate director of external communications at the NCAA in Indianapolis.
Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership
By Kelcey Connors
5W Public Relations Firm - March 19, 2024
South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year's conference offered a glimpse into the future of business and innovation. Here are some of our key takeaways from SXSW 2024.
Beyond media mentions: Enhancing PR strategies with log monitoring for comprehensive brand visibility
By Ashwini Dave
Agility PR Solutions - March 19, 2024
Today's digital age demands more comprehensive approaches to brand visibility. In this blog, we will explore the dynamics of PR metrics and how log monitoring allows organizations to strategize PR efforts effectively for comprehensive brand visibility.
Scoop: Lulu Cheng Meservey launches new firm for founder-led comms
By Eleanor Hawkins
Axios - March 19, 2024
Communications guru Lulu Cheng Meservey has partnered with Toya Holness and Sergey Alexashenko to launch Rostra, a strategic communications firm geared toward tech founders and startups. Meservey previously served on Activision Blizzard's board of directors before taking over as chief communications officer and executive vice president of corporate affairs.
Experts answer frequently asked questions about AI in PR
By Kristen Dunleavy
Muck Rack - March 20, 2024
AI has the ability to transform the public relations industry—but it's still a very new technology. PR pros answer FAQs about the pros, cons and opportunities ahead with AI.
Neurodiversity: How to boost PR hiring rates among underrepresented groups
By Ruby Kite
Influence (UK) - January 31, 2024
Having largely focused on addressing the lack of ethnic diversity in the industry, PR agencies must additionally drive the conversation on neurodivergence. Given that only 4 per cent of practitioners have disclosed that they live with any type of disability – most of whom work as freelancers – the chances of an employer not providing enough support for current and future neurodivergent employees is high.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - March 19, 2024
Learn about the recent social media updates and campaigns that could improve your social media strategy. If you work in social media marketing, these are the stories you need to read this week!
PRovoke Media Unveils 2024 EMEA Consultancies Of The Year Finalists
By Arun Sudhaman
PRovoke Media - March 20, 2024
The EMEA Consultancies of the Year awards again represent unrivalled independent analysis of the region's best firms, across geographic categories and in specific disciplines. From giant multinationals to small local specialists — they are nominated and analyzed across the 20 Consultancy of the Year categories.
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