Hi! Take a look at today's Daily PR Brief - March 21, 2024
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Read some of today's best PR and Comms industry news clips:
5 essential elements every communications specialist's resume should have (Agility PR Solutions - March 21, 2024)
PR And SEO: Why They're Better Together (Crenshaw Communications - March 20, 2024)
The Scoop: Why the Royal family's PR strategy no longer works (PR Daily - March 20, 2024)
The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers (Institute for Public Relations - March 19, 2024)
Content Writer vs. Copywriter: Feel the Difference (Spin Sucks - March 21, 2024)
How PR Influences Lifestyle Trends (5W PR - March 21, 2024)
The Rise Of The Chief Communications Officer (Forbes - March 21, 2024)
How to prioritize media outlets for better company coverage (Axia Public Relations - March 20, 2024)
How to present like a TED Talk pro (Media First (UK) - March 21, 2024)
frankly… Episode 41: We've Got Tips for More Compelling Presentations (Franco - March 21, 2024) [PODCAST]
7 Strategies for Effective Online Reputation Management in 2024 (Mention - March 20, 2024)
Survey: How Is Generative AI Impacting Creativity In PR? (PRovoke Media - March 21, 2024)
Review: Trump's Populist Strategies (PR Academy (UK) - March 20, 2024)
How Public Relations Shapes Consumer Spending Choices (Everything PR News - March 17, 2024)
Summary Section:
5 essential elements every communications specialist's resume should have
By Matt Willis
Agility PR Solutions - March 21, 2024
If you're a communications specialist looking to advance or kick-start your career, your resume isn't just a document; it's a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?
PR And SEO: Why They're Better Together
By Anna Julow Roolf
Crenshaw Communications - March 20, 2024
While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a thoughtful PR program.
The Scoop: Why the Royal family's PR strategy no longer works
By Sean Devlin
PR Daily - March 20, 2024
If you've made the rounds on social media lately, you've probably seen the rampant speculation regarding everyone's favorite recently reclusive royal, Kate Middleton. An edited family picture of the Princess of Wales and her children didn't help quell the flames of curiosity, and in fact, probably just fed the conspiracy fire.
The Impact of Thought Leadership on Engaging Out-of-Market B2B Buyers
By Edelman and LinkedIn
Institute for Public Relations - March 19, 2024
Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. Thought leadership was defined as content that offers expertise, guidance, or a unique point of view on a topic or in a field.
Content Writer vs. Copywriter: Feel the Difference
By Olesia Filipenko
Spin Sucks - March 21, 2024
Learn the key differences between a content writer and a copywriter—and what to ask of each of them—in this guide by Olesia Filipenko.
How PR Influences Lifestyle Trends
5W PR - March 21, 2024
As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. Public relations has a subtle but powerful hand in dictating people's lifestyle trends and choices.
The Rise Of The Chief Communications Officer
By Lee Caraher, CEO of Double Forte
Forbes - March 21, 2024
CCOs are increasingly at the table as chief executives and their boards of directors have realized that everything they do or don’t do speaks.
How to prioritize media outlets for better company coverage
By Marjorie Comer
Axia Public Relations - March 20, 2024
Earning media coverage is essential to a successful PR campaign, and it's important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.
How to present like a TED Talk pro
By Adam Fisher
Media First (UK) - March 21, 2024
Would you like to deliver your next presentation like a TED Talk pro? It’s not a bad aspiration. TED (Technology, Entertainment, Design) Talks have become a global sensation during the past 40 years.
frankly… Episode 41: We've Got Tips for More Compelling Presentations [PODCAST]
Franco - March 21, 2024
Rachel and Dan chat with returning guest Purple Engine Coaching & Consulting Chief Engine Officer Michelle Gilbert. Michelle shares the secrets behind engaging presentations and her journey from corporate communications to coaching entrepreneurship.
7 Strategies for Effective Online Reputation Management in 2024
By Britney Steele
Mention - March 20, 2024
Let's explore why online reputation management is so important and how to create a strategy that ensures your business remains resilient against potential threats to your brand image.
Survey: How Is Generative AI Impacting Creativity In PR?
By Arun Sudhaman
PRovoke Media - March 21, 2024
PRovoke Media and NowGoCreate, in conjunction with FleishmanHillard, are launching a new survey that examines how generative AI is impacting creativity in the PR industry. The findings from this survey will help drive in-depth analysis of AI's creative applications in PR and its implications for the industry's future. PR professionals, particularly those in creative roles, are urged to participate. The deadline for responses is 19 April.
Review: Trump's Populist Strategies
By Richard Bailey
PR Academy (UK) - March 20, 2024
Trump appears to be the frontrunner – despite the chaos of last time, the lawsuits, the Capitol Hill riots, the lies. So it’s a good time to ask what makes populism – exemplified by Donald Trump – so popular. Our guide is an experienced British corporate communicator who identifies Trump’s winning strategies, often pursued in the face of conventional wisdom.
How Public Relations Shapes Consumer Spending Choices
Everything PR News - March 17, 2024
Some consumers might like to believe that they make clear-headed decisions, driven purely by need and logic, but the truth is often more complex. Public relations, which some might dismiss as solely focused on innocuous press releases and celebrity endorsements, can be a powerful tool in shaping consumer behavior.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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