Check out your Friday Daily PR Brief - March 22, 2024
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Read some of today's best PR and Comms industry news clips:
3 international challenges communicators should have on their radar (Ragan Communications - March 21, 2024)
Inbound PR: Understanding the New PR Pros' Role & the Best Guide to Create Content that Drives Business Growth (Iliyana Stareva Blog - March 22, 2024)
The Most Important Career Lessons 17 Agency Pros Have Learned (Forbes - March 21, 2024)
Disney's defensive strategy in the most expensive proxy battle in history (Axios - March 21, 2024)
Major League Baseball's Giant PR Headache (O'Dwyer's - March 21, 2024)
How OkCupid's Marketing and Communications Team Uses Generative AI (PRNEWS - March 21, 2024)
The cybersecurity comms problem that we need to resolve (PRmoment (UK) - March 20, 2024)
The power of storytelling in creating impactful PR campaigns (Agility PR Solutions - March 21, 2024)
Four Tips for Building Your Earned Media Strategy (GFM|CenterTable - March 21, 2024)
Maura McGreevy on the Power of Connection and the Art of Endurance (Mixing Board - March 21, 2024)
How university communicators are preparing for a heated election season (PR Daily - March 22, 2024)
Richard Bagnall To Receive 2024 Individual Achievement SABRE Award In London (PRovoke Media - March 21, 2024)
Summary Section:
3 international challenges communicators should have on their radar
By Allison Carter
Ragan Communications - March 21, 2024
We spoke with Tom Johnson, CEO of H/Advisors Abernathy, a global advisory firm under the banner of Paris-based agency Havas, about the biggest international challenges facing business today – and what communicators should know about them.
Inbound PR: Understanding the New PR Pros' Role & the Best Guide to Create Content that Drives Business Growth
By Dina Mostovaya
Iliyana Stareva Blog - March 22, 2024
Gone are the days when PR solely provided support; now, it's recognized that communication must have a strategic focus. Here's how Inbound PR helps do that.
The Most Important Career Lessons 17 Agency Pros Have Learned
By Forbes Agency Council
Forbes - March 21, 2024
Learning from the experiences of seasoned peers is a smart way for newbies to avoid common pitfalls, gain insights, better understand industry dynamics and much more.
Disney's defensive strategy in the most expensive proxy battle in history
By Eleanor Hawkins
Axios - March 21, 2024
The Walt Disney Co. and Trian Partners, led by Nelson Peltz, are currently in the midst of the most expensive proxy battle in history. Why it matters: Disney is pulling every communications lever to fight off Peltz ahead of the April 3 shareholder meeting.
Major League Baseball's Giant PR Headache
By Kevin McCauley
O'Dwyer's - March 21, 2024
Shohei Ohtani, a two-way player hailed as baseball's next Babe Ruth, might want to rejigger his whopping $700M contract with the Los Angeles Dodgers following news that he may be the victim of a "massive theft" by his friend and interpreter.
How OkCupid's Marketing and Communications Team Uses Generative AI
PRNEWS - March 21, 2024
Ahead of PRNEWS' Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand's use of genAI, what his session will entail and advice for PR pros experimenting with the technology.
The cybersecurity comms problem that we need to resolve
By Amy McRitchie
PRmoment (UK) - March 20, 2024
It’s easy to think that cybersecurity is mostly a technology issue, but really, are businesses doing enough to uphold a good risk management culture?
The power of storytelling in creating impactful PR campaigns
By Emily Roberts
Agility PR Solutions - March 21, 2024
Storytelling in campaigns is a pivotal strategy that transcends facts and figures. It's about weaving narratives that captivate, connect, and compel your audience to act. The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful.
Four Tips for Building Your Earned Media Strategy
By Amy Moynihan
GFM|CenterTable - March 21, 2024
The media landscape has changed dramatically over the past two decades. Yet securing an earned media story for a client remains powerful. Learn how with tips from VP Amy Moynihan.
Maura McGreevy on the Power of Connection and the Art of Endurance
Mixing Board - March 21, 2024
Maura McGreevy is the Chief Communications Officer at Endeavor, a global sports and entertainment company. In this Studio Session, Maura and Mixing Board Founder Sean Garrett talk about the importance of saying no in the "incoming call" business, having grace for yourself on the days when it's impossible to be proactive, building endurance, and the joy of being a thoughtful connector.
How university communicators are preparing for a heated election season
By Jess Zafarris
PR Daily - March 22, 2024
There is hardly a university in the world that hasn't hosted political activity on campus. They're critical sites for getting young voters registered, encouraging civic participation and giving students a voice in political discourse. However, even the highest-ranking schools have stumbled in recent years when navigating contentious, politicized topics and student activity around them.
Richard Bagnall To Receive 2024 Individual Achievement SABRE Award In London
By Maja Pawinska Sims
PRovoke Media - March 21, 2024
Richard Bagnall has led global media intelligence provider Carma since 2018 and was chairman of communications measurement and evaluation body AMEC for more than six years.
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