Hello! Peruse your Monday Daily PR Brief - March 25, 2024
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Read some of today's best PR and Comms industry news clips:
Red Bull's Crisis Becomes F1's Main Event (CIPR Crisis Communications Network - March 24, 2024)
Punchlines & PR: Is Laughter the Best Medicine? (PR Academy (UK) - March 25, 2024)
Why communication is key to winning proxy fights (Axios - March 21, 2024)
PR's Top Pros Talk: Chris Hook (O'Dwyer's - March 22, 2024) [VIDEO]
How I Got Here: PRSA's 2024 Chair Joseph Abreu embraces innovation (PR Daily - March 22, 2024)
The Internal Comms Review: "To inform and entertain": how podcasts could be the answer to your internal comms conundrum (PRmoment (UK) - March 21, 2024)
Hello, [first.name]: Let's Get Hyper-Personal (Forbes - March 22, 2024)
Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver? (Agility PR Solutions - March 25, 2024)
Pros and cons of tier-two commercial news release wire services (Axia Public Relations - March 24, 2024)
Why the 95/5 rule is never more evident than at B2B industry shows (Babel Public Relations - March 25, 2024)
Addressing communication breakdowns (Influence (UK) - March 25, 2024)
How Does the Instagram Algorithm Work in 2024? (Meltwater - March 7, 2024)
Summary Section:
Red Bull's Crisis Becomes F1's Main Event
CIPR Crisis Communications Network - March 24, 2024
Literally and figuratively, Red Bull is a well-oiled machine, with the company thriving on the track and tightly controlling what information is released into the public domain. That approach has been threatened since early February, when news broke that Red Bull was undertaking an internal investigation into allegations of ‘inappropriate, controlling behaviour by Team Principal Christian Horner.
Punchlines & PR: Is Laughter the Best Medicine?
By Andy Preacher
PR Academy (UK) - March 25, 2024
In a world where brands work tirelessly to maintain an impeccable hair day, it's time PR wakes up and realises that audiences yearn for a more authentic connection with their favourite labels, brands and organisations.
Why communication is key to winning proxy fights
By Eleanor Hawkins
Axios - March 21, 2024
Companies are under heightened scrutiny from a growing band of activist investors who attack a range of issues, including leadership, mergers and acquisition plans, strategy, and ESG policies. Why it matters: When an activist investor enters a company's stock, clear communication is key.
PR's Top Pros Talk: Chris Hook [VIDEO]
By Steve Barnes
O'Dwyer's - March 22, 2024
How can a brand that uses AI in its products effectively get across the message about how AI makes those products better? Chris Hook, senior group director of communications and marketing at Cadence Design Systems, was recently faced with that challenge when his firm unveiled the first AI enabled supercomputer for design, which was notable for its ability to accurately model using computational fluid dynamics.
How I Got Here: PRSA's 2024 Chair Joseph Abreu embraces innovation
By Isis Simpson-Mersha
PR Daily - March 22, 2024
Joseph Abreu is the chief communications officer for the clerk of the court & comptroller of Lee County in Fort Myers, Fla., overseeing strategic communications, public affairs, media relations, emergency management, and reputation/brand management. He is also the PRSA's 2024 Chair. Abreu has served for over 17 years in leadership roles with PRSA, including five years on the national board.
The Internal Comms Review: "To inform and entertain": how podcasts could be the answer to your internal comms conundrum
PRmoment (UK) - March 21, 2024
One of the joys of my personal and professional life has been listening to podcasts. This habitual daily intercession has been a companion through job changes, grief, fitness regimes and vegetable chopping. But is this medium the right tool to engage employees?
Hello, [first.name]: Let's Get Hyper-Personal
By Yael Klass
Forbes - March 22, 2024
While we can rely on AI and new technologies as the starting point for any strategy, we must not forget that email campaigns need a personal touch to drive them home.
Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?
By Richard Carufel
Agility PR Solutions - March 25, 2024
American consumers' evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts in consumer interests, attitudes and identities are impacting digital media.
Pros and cons of tier-two commercial news release wire services
Axia Public Relations - March 24, 2024
News release wire services are useful for companies to distribute their news to wider audiences. Tier-two services have less reach than well-known and widely used tier-one services such as PR Newswire and Business Wire; however, tier-two services have acute advantages specific to the outreach they can offer.
Why the 95/5 rule is never more evident than at B2B industry shows
By Simon Coughlin
Babel Public Relations - March 25, 2024
It’s hard to believe it’s now over four years since the COVID pandemic started to impact all our lives. The previously unthinkable global lockdowns and mass working from home led many (including me) to fear that life would never be the same again. While the pandemic did change many aspects of our professional lives permanently, thankfully life has returned to relative normality. And that includes the return of industry shows.
Addressing communication breakdowns
By Charlotte Stoel
Influence (UK) - March 25, 2024
Effective communication in professional settings isn't just a matter of exchanging words, it's about truly understanding and aligning with one another.
How Does the Instagram Algorithm Work in 2024?
By Elise Yu
Meltwater - March 7, 2024
Instagram users upload 95 million photos and videos to the platform each day. Of course, no one sees it all, so how does Instagram go about choosing what to show you? The answer lies in the Instagram algorithm.
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