Howdy! Your Tuesday Daily PR Brief is here - March 26, 2024

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Read some of today's best PR and Comms industry news clips:
PR lessons from Bona hoops debacle (Olean Times Herald - March 26, 2024)
How a Content Support Team Improves Productivity and Company Culture (PRNEWS - March 25, 2024)
Answers and questions: Evaluating the working population of PR (PRmoment (UK) - March 18, 2024)
E Learned From Building Strong Brands For A Decade (Forbes - March 25, 2024)
How Lifestyle PR Defines Consumer Culture (5W Public Relations Firm - March 26, 2024)
Lessons from Ragan Nonprofit Communications Awards winners (PR Daily - March 26, 2024)
PR and emerging tech: Utilizing blockchain for PR transparency and trust (Agility PR Solutions - March 26, 2024)
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue (Chartbeat Blog - March 25, 2024)
Guiding voices: a strategic framework for corporate statements on societal issues (CIPR Crisis Communications Network - March 23, 2024)
What I Learned at Jobs that Aren't On My Resume (Culpwrit - March 25, 2024)
Headliners: Kathy Bloomgarden (PRovoke Media - March 22, 2024)
7 takeaways from a study on B2B thought leadership; why it works or doesn't (Sword and the Script Media - March 26, 2024)
How to Evolve Your PR Measurement Efforts (Spin Sucks - March 26, 2024)
Chobani's Touré Burgess is on a mission to get more Black men in PR (Muck Rack - March 26, 2024)
Summary Section:
PR lessons from Bona hoops debacle
By Kelsey Boudin
Olean Times Herald - March 26, 2024
The St. Bonaventure men's basketball team's curious refusal of a potential NIT bid became an avoidable PR crisis. A series of communications oversights snowballed into an unwelcome ongoing narrative that bleeds beyond campus to cast a shadow yet again on the program. What can PR professionals learn?
How a Content Support Team Improves Productivity and Company Culture
By Cynthia Constantinou
PRNEWS - March 25, 2024
17th-century playwright Edward Bulwer-Lytton first coined the phrase: "The pen is mightier than the sword." Time and time again, this sentiment has held true. In modern society, the communications industry is a stellar example of this philosophy in action.
Answers and questions: Evaluating the working population of PR
By Heather Yaxley
PRmoment (UK) - March 18, 2024
On 19 June 1921, around 38 million individuals in England and Wales completed a census return. Of these, eight men recorded their occupation as Press Officer, 471 men and women are listed under Publicity, and 7,916 as Journalists. Already there is much we can learn from looking at the anonymised data published from the 2021 census, as shown in the CIPR's new PR Population Report and online.
E Learned From Building Strong Brands For A Decade
By Vera Petryk, CMO at EOS Data Analytics
Forbes - March 25, 2024
A strong brand leaves a lasting, positive impression, effectively addressing customer pain points. Based on my experiences, here's my vision of how to build one. Establishing a brand should be a priority from the outset. Without a distinct brand identity, it's challenging to differentiate your company in a competitive market.
How Lifestyle PR Defines Consumer Culture
5W Public Relations Firm - March 26, 2024
Consumer culture, that tangled web of trends and desires that dictates buying behavior, is shaped to a large extent by a particular kind of public relations called lifestyle PR. It goes beyond the simple promotion of products or services, integrating them seamlessly into people's aspirations, identities, and communities and influencing how companies engage with consumer culture.
Lessons from Ragan Nonprofit Communications Awards winners
By Sean Devlin
PR Daily - March 26, 2024
Nonprofit communicators have some of the most compelling stories to share. Their messages support efforts that transcend a simple bottom line. We've highlighted some of the first-place winners from last year's Ragan PR Daily Nonprofit Communications Awards to take a closer look at their tactics and successes. Be sure to apply to this year's awards before submissions close on April 5.
PR and emerging tech: Utilizing blockchain for PR transparency and trust
By Roy Emmerson
Agility PR Solutions - March 26, 2024
Blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to improve certain business processes in various fields, from finance to medicine. Primarily, we're talking about enhancing metrics like transparency and trust. Can we benefit from using blockchain if we apply it to the PR sphere?
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Chartbeat Blog - March 25, 2024
Elaine Piniat, Newsletter Audience and Revenue Strategy Manager at Reuters, and Maya Neria, Director of Product for Messaging at The New York Times, sat down with us to discuss their roles, the best practices, and the biggest challenges surrounding newsletters.
Guiding voices: a strategic framework for corporate statements on societal issues
By Stephen Waddington
CIPR Crisis Communications Network - March 23, 2024
A new management report by Wadds Inc. commissioned by NewsWhip codifies a decision-making framework to support organisations in making a statement about political and societal issues.
What I Learned at Jobs that Aren't On My Resume
By Max Stewart
Culpwrit - March 25, 2024
At a certain point in your career, not every job is relevant to the story that your resume tells. At work, you are the sum total of your experiences and what you’ve learned from them, so what did your first jobs teach you?
Headliners: Kathy Bloomgarden
By Diana Marszalek
PRovoke Media - March 22, 2024
In this conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Ruder Finn global CEO Kathy Bloomgarden.
7 takeaways from a study on B2B thought leadership; why it works or doesn't
By Frank Strong
Sword and the Script Media - March 26, 2024
The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. There's one in particular they publish on thought leadership that I've followed since 2017. The 2024 version is out so I spent some time perusing the report to write about it here.
How to Evolve Your PR Measurement Efforts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 26, 2024
Don't miss out on this comprehensive PR measurement overview, featuring tips, tools, and forward-thinking strategies for evolving with the industry.
Chobani's Touré Burgess is on a mission to get more Black men in PR
By Kristen Dunleavy
Muck Rack - March 26, 2024
As senior analyst for government affairs at Chobani, every day is a learning opportunity for Touré Burgess. Combined with his rich background in policy and public affairs, Touré hopes to take everything he's learned and help foster the next generation of Black men in PR. Muck Rack caught up with Touré to learn more about this goal, as well as his career journey.
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