Happy Thursday! Check out today's Daily PR Brief - March 28, 2024
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Read some of today's best PR and Comms industry news clips:
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips (Cision Media Research - March 27, 2024)
Kate Middleton And The Palace's PR Problems (Crenshaw Communications - March 27, 2024)
IWD proved the need for authenticity over tokenism in public relations (Influence (UK) - March 26, 2024)
Four Keys To Effective Enterprise Communications (Forbes - March 27, 2024)
ERGs increasingly tapped by company leadership for communications guidance (Axios - March 28, 2024)
The Scoop: The communications fallout of the Baltimore bridge collapse (PR Daily - March 27, 2024)
Measurement Roundtable: Adapting Metrics in a Changing Media Landscape (Institute for Public Relations - March 26, 2024)
Good and Bad PR: Kate Middleton shines this week and all hail Dr Helen Cockerton for services to beer drinkers (PRmoment (UK) - March 26, 2024)
The legal checklist: Ensuring compliance in your PR and marketing endeavors (Agility PR Solutions - March 28, 2024)
Setting Sail: Navigating the Business Seas with Reputation (Firefly Communications - March 27, 2024)
Five Expert Ways To Strengthen Brand Loyalty And Retention (Three Girls Media - March 26, 2024)
Part 2: New Challenges with Earned Media: PR Practitioners Insight in Report (Bianchi Public Relations - March 28, 2024)
How To Fix Online Reputation: Expert Insights on ORM (Mention - March 27, 2024)
Summary Section:
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
By Mary Lorenz
Cision Media Research - March 27, 2024
The ability to craft an effective PR pitch is at the core of the public relations profession. Not only does pitching help secure coveted earned media that builds brand awareness, but it also helps build rapport and relationships with journalists that can prove beneficial over time.
Kate Middleton And The Palace's PR Problems
By Dorothy Crenshaw
Crenshaw Communications - March 27, 2024
PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye.
IWD proved the need for authenticity over tokenism in public relations
By Shilpa Saul
Influence (UK) - March 26, 2024
The number of organisations that celebrated International Women's Day without first checking the official UN theme shows why PR teams should be holding their brands to account when it comes to awareness day commitments.
Four Keys To Effective Enterprise Communications
By Johanna Herrmann, VP of Global Communications and Strategic Operations, Merck
Forbes - March 27, 2024
Enterprise communicators at every level have an outsized opportunity to shape the culture and public image of their employers.
ERGs increasingly tapped by company leadership for communications guidance
By Eleanor Hawkins
Axios - March 28, 2024
When there's difficult, thorny or potentially polarizing news to share, executives are increasingly turning to employee resource groups (ERGs) for guidance.
The Scoop: The communications fallout of the Baltimore bridge collapse
By Sean Devlin
PR Daily - March 27, 2024
There are more questions than answers following the Francis Scott Key Bridge collapse in Baltimore Tuesday. Authorities say six workers who were filling potholes at the time of the collapse are likely dead and that the container ship that struck the bridge lost power just before the disaster. Beyond that, the door is open for people to speculate on who is to blame for this tragedy.
Measurement Roundtable: Adapting Metrics in a Changing Media Landscape
Institute for Public Relations - March 26, 2024
Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact the measurement of engagement and other factors. They also examined how audiences are consuming content, and best practices for gauging message effectiveness, trust, and reach.
Good and Bad PR: Kate Middleton shines this week and all hail Dr Helen Cockerton for services to beer drinkers
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 26, 2024
Well hello there dear PR fans. I'm writing this during the school holidays, in between making breakfast pancakes and assisting with what will be a messily made cheesecake by the kids. It's all go. The world of PR is no different and it has been another rollercoaster in the media.
The legal checklist: Ensuring compliance in your PR and marketing endeavors
By Amanda E. Clark
Agility PR Solutions - March 28, 2024
Communicators only succeed when they provide the right messaging to the right audience at the right time. That's a tall order—but wait: It gets taller still. It's also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging and outreach efforts are legally above-board.
Setting Sail: Navigating the Business Seas with Reputation
By Selina Jardim
Firefly Communications - March 27, 2024
A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. But what exactly does that mean in practical terms? I'm just about to embark on my first cruise, so it got me thinking: is there an analogy to be drawn between reputation and the art of sailing?
Five Expert Ways To Strengthen Brand Loyalty And Retention
Three Girls Media - March 26, 2024
Customers want to connect with and buy from reliable businesses. How do businesses achieve that relationship? Here are five proven ways to build brand loyalty and encourage retention.
Part 2: New Challenges with Earned Media: PR Practitioners Insight in Report
By Jim Bianchi
Bianchi Public Relations - March 28, 2024
Following up our first post discussing how earned media landscape is evolving, we’re finishing our deep dive into the Public Relations Global Network’s survey of the earned media landscape.
How To Fix Online Reputation: Expert Insights on ORM
By Oleksandr Rohovnin
Mention - March 27, 2024
For this article, we've consulted with over a dozen prominent business people and online reputation experts on the most burning questions of online reputation management. They've shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you're about to tap into.
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