Hello! Peruse your Wednesday Daily PR Brief - April 3, 2024

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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle (PRNEWS - April 2, 2024)
5 underrated skills you need to be a good digital PR – and how to master them (Search Engine Land - April 3, 2024)
Social Media Becomes Top Customer Service Channel (O'Dwyer's - April 1, 2024)
3 rules to crush PR partnership announcements (PR Daily - April 3, 2024)
Institute for Public Relations Launches IPR NEXT, a Membership Community for Emerging Leaders (Institute for Public Relations - April 3, 2024)
5 Ways to Craft Crisper Copy (PRsay - April 2, 2024)
PRovoke Media Unveils 2024 North American Agencies Of The Year Finalists (PRovoke Media (UK) - April 3, 2024)
Beauty Marketing is Not One Size Fits All – PR Strategies for Different Generations (5W Public Relations Firm - April 2, 2024)
Business In Crisis? 16 Key Steps To Take Before Speaking With The Media (Forbes - April 2, 2024)
Is it ever good PR for brands to bad-mouth a competitor? (PRmoment (UK) - April 3, 2024)
2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives (Agility PR Solutions - April 3, 2024)
4 Tips For Turning Your Content Into A Backlink Magnet (Forbes - April 3, 2024)
How your brand can find and successfully work with social media influencers (Media First (UK) - April 2, 2024)
Summary Section:
MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle
By Ed Moed, CEO of Hot Paper Lantern
PRNEWS - April 2, 2024
Following the news of Shohei Ohtani's involvement with an illegal bookmaker in California, baseball is stuck between one of the biggest rocks in the hardest place. Ultimately, through its internal investigation, The MLB may find itself in a position that forces it to choose to suspend and dismiss its biggest star or not discipline him and swiftly lose an abundance of credibility for future disciplinary actions.
5 underrated skills you need to be a good digital PR – and how to master them
By Jo O'Reilly
Search Engine Land - April 3, 2024
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Social Media Becomes Top Customer Service Channel
By Jon Gingerich
O'Dwyer's - April 1, 2024
Consumers have mixed feelings about chatbots and generative AI, but according to a new survey by social media analytics company Sprout Social, artificial intelligence is quickly becoming a welcome addition in the world of customer care—particularly when used on brands' social media channels.
3 rules to crush PR partnership announcements
By David Murphy
PR Daily - April 3, 2024
Executive thought leadership, speaking and award submissions, and pitching product announcements are a PR professional's bread and butter. The odds are pretty high you're working on one of these right now! But as many businesses find themselves embracing collaborations and partnerships, PR professionals can find themselves in uncharted waters: navigating the joint company announcement.
Institute for Public Relations Launches IPR NEXT, a Membership Community for Emerging Leaders
Institute for Public Relations - April 3, 2024
The Institute for Public Relations (IPR) has launched IPR NEXT, a new membership community for emerging leaders with less than 10 years of experience. IPR NEXT is designed to empower professionals in their early career stages with research-driven training and development opportunities, mentorship, and peer connection opportunities to foster their career growth and success within the industry.
5 Ways to Craft Crisper Copy
By Ann Wylie
PRsay - April 2, 2024
Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release?
PRovoke Media Unveils 2024 North American Agencies Of The Year Finalists
By Arun Sudhaman
PRovoke Media (UK) - April 3, 2024
The North American Agency of the Year Awards recognize the best firms in specific size categories and in specific disciplines. In all, 69 firms — from giant multinationals to small local specialists — are nominated across the 14 Agency of the Year categories, reflecting what was probably the most competitive year in its history.
Beauty Marketing is Not One Size Fits All – PR Strategies for Different Generations
5W Public Relations Firm - April 2, 2024
The beauty industry is like a chameleon, always adapting to the shifting desires of its audience. The definition of "beauty" and how people chase it is never stagnant. Hence, a cookie-cutter beauty marketing strategy is a no-go in this vibrant terrain.
Business In Crisis? 16 Key Steps To Take Before Speaking With The Media
By Forbes Communications Council
Forbes - April 2, 2024
When a crisis hits, the wrong response can be catastrophic, potentially resulting in total loss of public trust. With so much at stake, company leaders who are unprepared to speak with the media risk making the situation worse by sharing inaccurate or incomplete information. Companies instead need a solid communication strategy in place to reduce the odds of further disaster.
Is it ever good PR for brands to bad-mouth a competitor?
By Glenn Matchett, Managing Director of Grammatik
PRmoment (UK) - April 3, 2024
Stop and think. When it comes to business in a competitive market, it can be tempting to point out the shortcomings of your rivals.
2024 women in leadership: Challenges are fueled by a resurgence of traditional values, a widening leadership gap, and the need for DEI initiatives
By Richard Carufel
Agility PR Solutions - April 3, 2024
Despite intermittent progress, challenges for women for ascending to leadership positions in business continue to manifest. New research from SMB-focused hiring firm Wizehire sheds light on the changing perception of women in leadership and the barriers they face, including the "motherhood penalty" and a lack of diversity, equity, and inclusion initiatives, particularly in small businesses.
4 Tips For Turning Your Content Into A Backlink Magnet
By Richard Cornell, Founder & Managing Director of RGC Digital Marketing
Forbes - April 3, 2024
If you create website content, you know that quality backlinks are like gold dust, especially for small businesses. They get more eyes on your content, and better yet, they can boost your website's domain authority (or DA) enormously. The challenge, however, lies in the saturated nature of the internet, where standing out requires more than just compelling content.
How your brand can find and successfully work with social media influencers
By Jonathan Pollinger
Media First (UK) - April 2, 2024
Looking for new ways to reach your target audience? Social media influencers have emerged as an increasingly vital way for brands to improve their online presence and increase sales.
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