Great day and weekend to you! Here's your Daily PR Brief - April 5, 2024

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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. (The Wall Street Journal - April 4, 2024)
Navigating The Evolving Landscape Of Personal Values: What Brands And Companies Need To Know (Forbes - April 5, 2024)
New social media features and updates to know this week (PR Daily - April 2, 2024)
As Soccer Evolves Into Fútbol, Communicators Can Score Big With U.S. Hispanic Fans (PRNEWS - April 4, 2024)
How the "Invisible Ink" Disinformation Technique Impacts Perceptions (Institute for Public Relations - April 2, 2024)
Accessible Content Creation: The Key to Becoming a Better Communicator (Spin Sucks - April 4, 2024)
How to handle online trolls (PRmoment (UK) - April 3, 2024)
Episode #72: What Publicists Can Learn From SEO's with Vince Nero (We Earn Media - April 2, 2024) [PODCAST]
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis (Agility PR Solutions - April 4, 2024)
frankly… Episode 42: Committing to the Cause in Community Involvement (Franco - April 4, 2024) [PODCAST]
Do You Lead With Your #HeartFirst? (HMA Public Relations - April 4, 2024)
Golin, M Booth, C+C, Craft Win Best Agency To Work For Honors (PRovoke Media - April 4, 2024)
Valuing trust in a world of fakes (Influence (UK) - April 2, 2024)
Summary Section:
Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead.
By Patience Haggin
The Wall Street Journal - April 4, 2024
Forbes for years ran an alternate version of its website where it packed ads that were intended to run on Forbes.com, another sign that brands don’t always get what they pay for in the opaque digital-advertising market.
Navigating The Evolving Landscape Of Personal Values: What Brands And Companies Need To Know
By Therese Caruso, Global Head of Strategy + Planning, Zeno Group
Forbes - April 5, 2024
Given this truth, brands and companies have a distinct opportunity to step in to feed the human spirit and change this paradigm shift.
New social media features and updates to know this week
By Allison Carter
PR Daily - April 2, 2024
From major updates to shifts to longer-form video to minor tweaks, this week's social media updates have it all.
As Soccer Evolves Into Fútbol, Communicators Can Score Big With U.S. Hispanic Fans
By Daniela Silva
PRNEWS - April 4, 2024
The countdown to the 2026 FIFA World Cup in the United States, Canada and Mexico is underway, igniting a fervor among soccer enthusiasts across the world. As the anticipation mounts, so does the opportunity for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics. With an audience that ranks the World Cup as one of the most important holidays, second only to Christmas, the convergence of soccer and Hispanic heritage presents a goldmine for strategic communication and public relations initiatives.
How the "Invisible Ink" Disinformation Technique Impacts Perceptions
Institute for Public Relations - April 2, 2024
Alethea examined how disinformation tactics are being used in social media to influence individuals. Specifically, Alethea studied X (formerly Twitter) accounts that they believed were being leveraged by Russia’s main military intelligence directorate to influence U.S. citizens on the war in Ukraine.
Accessible Content Creation: The Key to Becoming a Better Communicator
By Ryann Wiseman
Spin Sucks - April 4, 2024
You are missing 16% of the global population if you overlook accessibility in your communications. Ryann Wiseman shares how to create more accessible content.
How to handle online trolls
By Daney Parker
PRmoment (UK) - April 3, 2024
We’ve reached out to seven experienced PR professionals to find out their best tips and strategies on how to handle online trolls.
Episode #72: What Publicists Can Learn From SEO's with Vince Nero [PODCAST]
We Earn Media - April 2, 2024
Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis
By Richard Carufel
Agility PR Solutions - April 4, 2024
In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.
frankly… Episode 42: Committing to the Cause in Community Involvement [PODCAST]
By Caitlyn Wolter
Franco - April 4, 2024
Terry Rhadigan discusses his 30+ year career path with General Motors and corporate giving as well as the importance of community involvement.
Do You Lead With Your #HeartFirst?
By Alison Bailin
HMA Public Relations - April 4, 2024
From providing a meaningful, personal, and ultra-flexible work experience to celebrating small wins, discover what sets exceptional leaders apart as Alison Bailin shares key tips from "Heart First for Emerging Leaders" by David Grossman.
Golin, M Booth, C+C, Craft Win Best Agency To Work For Honors
By Paul Holmes
PRovoke Media - April 4, 2024
Attracting, developing and retaining the best possible talent has never been more critical or more challenging, and even in a year when clients were holding back and many firms were laying people off, dozens of agencies across North America competed for our Best Agencies to Work For honors.
Valuing trust in a world of fakes
By Amanda Coleman
Influence (UK) - April 2, 2024
There is a huge challenge for governments, organisations and businesses evident every day and that is the lack of trust that exists in society. It can often be overlooked as the damage to trust is not as tangible as the failure of an operational system, product or as has been seen this week an IT outage. But it is the most important asset an organisation can have.
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