Hello! Take a look at Tuesday's Daily PR Brief - April 9, 2024
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Read some of today's best PR and Comms industry news clips:
There's No Place for a Reptile Brain in PR (O'Dwyer's - April 5, 2024)
The rise of the journo-fluencer and the future of media relations (PR Daily - April 9, 2024)
What's it like moving from journalism into public relations? (Influence (UK) - April 9, 2024)
Business Insider hires Ari Isaacman D'Angelo as communications chief (Axios - April 8, 2024)
How Café Joyeux runs a purpose-driven business by spreading the message of inclusion (Ragan Communications - April 9, 2024)
AI Alchemy: Crafting Brand Legacies in the Digital Era (PRNEWS - April 8, 2024)
From Family Dinners To Boardroom Meetings: The Positive Impact Of Open Communication (Forbes - April 9, 2024)
PR Stunt Watch: EasyJet stick a pilot on a Billboard, Vinnie Jones' team talk and Willy Wonka's Unknown makes an appearance at London Dungeon (PRmoment (UK) - April 5, 2024)
Exploring email open-rate benchmarks in PR—4 ways to improve yours (Agility PR Solutions - April 9, 2024)
The interview that shows you can't ride away from scrutiny (Media First (UK) - April 9, 2024)
Issues Management: An Overlooked Strategy In Crisis Communications (Forbes - April 9, 2024)
Summary Section:
There's No Place for a Reptile Brain in PR
By Bill Huey
O'Dwyer's - April 5, 2024
According to Science Direct, that part of the brain "does not learn very well from experience but is inclined to repeat instinctual behaviors over and over in a fixed way." That certainly describes LSU Women's Basketball coach Kim Mulkey's reaction to the prospect of a lengthy Washington Post profile by award-winning sportswriter Kent Babb that appeared on March 30, a week after a fiery show Mulkey put on at a routine NCCA tournament press conference.
The rise of the journo-fluencer and the future of media relations
By Matthew Levison, SVP and Global Head of Consumer at KWT Global
PR Daily - April 9, 2024
The systematic reduction of the newsroom has been a steady, and for many painful, evolution for almost a decade, but the recent and rapid wave of editorial casualties has reached a tipping point, surfacing a fundamental industry pivot that will have agencies rethink the core structure of the ways in which we work. To fully understand this paradigm shift requires an understanding of the concurrent and intertwined rise and reinvention of social media.
What's it like moving from journalism into public relations?
Influence (UK) - April 9, 2024
In our special 75th-anniversary print edition of Influence magazine, we heard from comms professionals who've recently entered the industry about their experiences, hopes and aspirations. This month, we're publishing longer interviews with our panel. Today, Daniela Loffreda takes the hot seat. Daniela was formerly a journalist for a regional news title and has recently moved into public relations as a PR and digital account executive with Eden PR.
Business Insider hires Ari Isaacman D'Angelo as communications chief
By Sara Fischer, Eleanor Hawkins
Axios - April 8, 2024
Business Insider on Monday will announce Ari Isaacman D'Angelo as its new chief communications officer, Axios has learned. The company has faced a few crises and changes over the past few months without a c-suite executive in charge of communications, including a round of layoffs and a high-profile defamation fight with billionaire Bill Ackman.
How Café Joyeux runs a purpose-driven business by spreading the message of inclusion
By Fay Shapiro
Ragan Communications - April 9, 2024
With 15 thriving locations across France and five cafés in Belgium and Portugal, Café Joyeux has earned global recognition for its innovative approach to inclusivity. Now, as it ventures into the United States, the café's expansion signifies far more than just a new business endeavor—it symbolizes a profound commitment to reshaping societal attitudes toward disability.
AI Alchemy: Crafting Brand Legacies in the Digital Era
By Karla Jo Helms
PRNEWS - April 8, 2024
For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication.
From Family Dinners To Boardroom Meetings: The Positive Impact Of Open Communication
By Antony Robinson, CMO at Novalnet AG
Forbes - April 9, 2024
Forget the time-management hacks and the latest productivity apps. The secret weapon for a thriving career and a life you actually enjoy might surprise you: open communication.
PR Stunt Watch: EasyJet stick a pilot on a Billboard, Vinnie Jones' team talk and Willy Wonka's Unknown makes an appearance at London Dungeon
By Greg Double, Creative Director at BCW
PRmoment (UK) - April 5, 2024
Thanks to a mixture of holidays and career moves, Stuntwatch has been on a brief hiatus of late - but we're back with more bang than Cilit this week thanks to a hat-trick of five-star stunts.
Exploring email open-rate benchmarks in PR—4 ways to improve yours
By Katie Brenneman
Agility PR Solutions - April 9, 2024
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you've put so much time and effort into crafting messages and pitches designed for a specific audience. Thankfully, several key factors tend to influence email open rates—and we'll look at some of them in this article.
The interview that shows you can't ride away from scrutiny
Media First (UK) - April 9, 2024
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or workplace ready to pounce? And when they go wrong, they tend to create memorable footage that makes crisis media management much harder.
Issues Management: An Overlooked Strategy In Crisis Communications
By Leeza Hoyt, President of The Hoyt Organization
Forbes - April 9, 2024
Waiting until a crisis occurs is not a prudent strategy; while problems are inevitable, strategic planning makes them more manageable. However, when many PR professionals embark on the planning process, they often concentrate solely on crisis management, overlooking another crucial aspect of risk management and communication: issues management.
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