Please enjoy your Wednesday Daily PR Brief - April 10, 2024

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Read some of today's best PR and Comms industry news clips:
Rethinking the role of media relationships in earned media coverage (Axia Public Relations - April 9, 2024)
Why PR Meetings Should Be Part of Your Trade Show Strategy (Ketner Group Communications - April 9, 2024)
NYC PR Firms Largest Slice of O'Dwyer's Rankings (O'Dwyer's - April 9, 2024)
When crisis communications requires silence, not action (PR Daily - April 9, 2024)
Crisis at Kellogg's: CEO Offers 'Cereal for Dinner' Economic Advice (PRNEWS - April 9, 2024)
How Prevalent Is Generative AI in PR and Comms? (Cision Media Research - April 2, 2024)
Beyond Links: The New Era of Digital PR and SEO (Spin Sucks - April 9, 2024)
14 Ways Comms Teams Can Use Data To Improve Their Storytelling (Forbes - April 9, 2024)
How Can Organizations Manage Employee Dissent? (Institute for Public Relations - April 9, 2024)
Why PR Meetings Should Be Part of Your Trade Show Strategy (Ketner Group Communications - April 9, 2024)
More diversity, more personal – what PR needs to attract talent (Influence (UK) - April 9, 2024)
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population (Agility PR Solutions - April 9, 2024)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - April 9, 2024)
Summary Section:
Rethinking the role of media relationships in earned media coverage
By Lindsey Chastain
Axia Public Relations - April 9, 2024
Many experts argue that while relationships matter, their actual influence is limited. Bottomline, reporters decide what to cover based on newsworthiness, which poses an important question: Are strong media relationships vital for earning coverage, or are their power overstated?
Why PR Meetings Should Be Part of Your Trade Show Strategy
By Jeff Ketner
Ketner Group Communications - April 9, 2024
Retail technology conferences and trade shows are invaluable PR opportunities to meet influential editors and analysts in person.
NYC PR Firms Largest Slice of O'Dwyer's Rankings
By John O'Dwyer
O'Dwyer's - April 9, 2024
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 32 of 39 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
When crisis communications requires silence, not action
By Meghan Tisinger, Vice President of Leidar
PR Daily - April 9, 2024
When under attack, our natural instinct is to react and rebut falsehoods and outright lies. But that's not always the right strategy. There is a distinct difference between correcting inaccurate information to prevent false statements from becoming part of a mainstream narrative and walking into a winless fight.
Crisis at Kellogg's: CEO Offers 'Cereal for Dinner' Economic Advice
By Thomas Mustac
PRNEWS - April 9, 2024
A fascinating case study on crisis communications is currently unfolding in the cereal aisle. It involves Kellogg's, the global brand that brings Frosted Flakes, Rice Krispies and other cereal staples to supermarkets around the world.
How Prevalent Is Generative AI in PR and Comms?
By Simon Reynolds
Cision Media Research - April 2, 2024
Coverage and interest in the subject may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows? Some insight lies in the 2024 Cision and PRWeek Global Comms Report, a survey of more than 400 senior PR and comms professionals across the world that seeks to understand the industry’s biggest trends (including generative AI).
Beyond Links: The New Era of Digital PR and SEO
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 9, 2024
The early days of SEO were like the Wild West, filled with keyword showdowns and backlink duels. Now digital PR leads the way with authority and trust.
14 Ways Comms Teams Can Use Data To Improve Their Storytelling
By Forbes Communications Council
Forbes - April 9, 2024
Finding inspiration for company communications can sometimes be difficult. Will your audience like your chosen topic? Are they tired of hearing the same type of stories? What subject would most interest and engage them? These are all valid questions a comms pro may ask themselves when planning out a campaign or story—and all of them can be answered with data.
How Can Organizations Manage Employee Dissent?
By Minjeong Kang
Institute for Public Relations - April 9, 2024
Dissent is a natural part of organizational politics and necessary for organizational democracy. Dissent as a voice represents the inherent right of employees to express their voice safely and openly in a democratic organization, as the concept of voice in the liberal political sense is considered a cornerstone of democratic society. Therefore, the value of dissent lies in the notion of voice as an inherently ethical and democratic thing for organizations to extend to their employees.
Why PR Meetings Should Be Part of Your Trade Show Strategy
By Jeff Ketner
Ketner Group Communications - April 9, 2024
Whether it's an initial meeting or a chance to move a prospective client further along the sales pipeline, in-person meetings are invaluable. And since key events such as NRF, Shoptalk, FMI Midwinter and others happen early in the year, the success of these meetings can help set the tone for the rest of the year. However, there is another key audience to consider for trade shows: the media who attend these events.
More diversity, more personal – what PR needs to attract talent
By Tani Fatuga
Influence (UK) - April 9, 2024
In our special 75th anniversary print edition of Influence magazine, we heard from young public relations professionals about their experiences, their hopes and aspirations. This month, we're publishing longer interviews with our panel; here's Tani Fatuga, senior communications consultant at Hard Numbers.
4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population
By Richard Carufel
Agility PR Solutions - April 9, 2024
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - April 9, 2024
We get it! You're busy scheduling content and engaging with your followers, so it can be difficult to make time to sit down and read about the latest Facebook algorithm update or how brands are leveraging TikTok. But, hey, it's also important to carve out time to learn about new ways to improve your social media strategy. So, put down your phone (we know: it's a big ask!) and indulge in reading about recent social media updates.
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