Good day! Here's your Thursday Daily PR Brief - April 11, 2024

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Read some of today's best PR and Comms industry news clips:
Why PR Trails Behind Marketing In B2B (And How It Can Catch Up) (Forbes - April 11, 2024)
Global Communication Report (USC Annenberg Center for Public Relations - April 10, 2024)
How Alaska Airlines' social media lead stays ready for crisis situations (PR Daily - April 11, 2024) [VIDEO]
Demonstrating PR Impact Through Earned Media Metrics (PRNEWS - April 11, 2024)
Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR (PRsay - April 9, 2024)
The PR Pro's Responsibility In Working With Mom-Run Influencers (Spin Sucks - April 11, 2024)
5 tips for building media relationships and ensuring coverage from a PR veteran (Agility PR Solutions - April 11, 2024)
Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell (AMP3 Public Relations - April 10, 2024)
B2B Social media 101: LinkedIn profiling for trailblazing thought leaders (Babel Public Relations (UK) - April 10, 2024)
Sentiment analysis: The Complete Guide (Mention - April 11, 2024)
The New Strategic Communications Landscape (PRovoke Media - April 9, 2024) [PODCAST]
Ragan's Workplace Wellness Awards, Class of 2024: Winners announced (Ragan Communications - April 10, 2024)
Spokesperson shows challenging questions don't have to be taxing (Media First (UK) - April 11, 2024)
Summary Section:
Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)
By Sarah Tourville, CEO and Founder of Media Frenzy Global
Forbes - April 11, 2024
PR, by its very nature, is a long-term, strategic endeavor that primarily focuses on intangible outcomes such as brand reputation and public perception. These parameters are difficult to measure in concrete terms, making it challenging to demonstrate a direct ROI.
Global Communication Report
USC Annenberg Center for Public Relations - April 10, 2024
The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what makes PR one of the most dynamic professions in the universe.
How Alaska Airlines' social media lead stays ready for crisis situations [VIDEO]
By PR Daily Staff
PR Daily - April 11, 2024
Maddie Richter oversees all of Alaska Airlines' organic social channels; she's a "team of one and a half" with the "half" being a contractor. Richter is responsible for strategy, planning, publishing, reporting and analytics and more.
Demonstrating PR Impact Through Earned Media Metrics
By Kaylee Hultgren
PRNEWS - April 11, 2024
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR's impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR
PRsay - April 9, 2024
In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024, disinformation is considered the world’s top risk in the next two years and the fifth global risk in the next 10 years. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation.
The PR Pro's Responsibility In Working With Mom-Run Influencers
By Malia Elliott
Spin Sucks - April 11, 2024
The influencer space is growing quickly, but little is being done to protect the children of mom-run influencers. Malia Elliott explores what PR pros can do.
5 tips for building media relationships and ensuring coverage from a PR veteran
By Chelsea Curran
Agility PR Solutions - April 11, 2024
In my 11 years in the PR industry, I've learned a few tips and tricks on how to be effective at this. Continue reading for five tips on how to build these relationships and garner fantastic coverage for your clients.
Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell
By Sadie Smith
AMP3 Public Relations - April 10, 2024
In our most recent issue of the AMPlified magazine, we included a section called Pitching, Events, Mailers, and Round-Ups with Amanda Mitchell. In this section we asked Amanda, a Brooklyn-based writer, a series of questions relating to best pitching practices, mailers, events, and her general opinions.
B2B Social media 101: LinkedIn profiling for trailblazing thought leaders
By Khairat Shaaban
Babel Public Relations (UK) - April 10, 2024
Social media accounts are ubiquitous, spanning from the Royal Family to newborn babies, pets, and government departments. How we use social media has changed, it’s no longer a pastime for a specific group of people. It’s a window to your world – a shopfront to your life, and more importantly, your business.
Sentiment analysis: The Complete Guide
By Lucas Carval
Mention - April 11, 2024
Explore sentiment analysis: the key to understanding public opinion and emotions online. Learn about how it works, and how to use it.
The New Strategic Communications Landscape [PODCAST]
By Maja Pawinska Sims
PRovoke Media - April 9, 2024
In this edition of the PRovoke Media podcast, two senior leaders from one of Europe's fastest-growing agency groups join Maja Pawinska Sims to talk about the evolving landscape for strategic communications in complex times. Team Farner executive chairman Roman Geiser and Lansons CEO Gordon Tempest-Hay discuss the rapid growth of the consultancy across Europe, its acquisition of Lansons last year, and their ambitions and plans for the future.
Ragan's Workplace Wellness Awards, Class of 2024: Winners announced
Ragan Communications - April 10, 2024
Ragan is excited to announce the winners of our Workplace Wellness Awards, Class of 2024. honoring the wellness communications initiatives that set a benchmark of excellence. This year’s winners include worldwide organizations and individuals that foster a culture of wellness at work and set commendable examples for others to follow.
Spokesperson shows challenging questions don't have to be taxing
By Adam Fisher
Media First (UK) - April 11, 2024
Good or bad, interviews provide plenty of learning opportunities for other spokespeople. Often, the bad examples come from our politicians. Why? Because it typically feels like you never get a straight answer to challenging questions. Instead, interviews are filled with evasion and attempts to swerve difficult questions. Sometimes questions are criticised. But a couple of interviews this week showed a politician taking a much better approach.
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