Good Monday! Your Daily PR Brief is here - April 15, 2024
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Read some of today's best PR and Comms industry news clips:
How To Bake Values Into Your Brand Voice (Forbes - April 15, 2024)
Communicator Spotlight: Allison Braley of Bain Capital Ventures (Axios - April 11, 2024)
When the Inmates Run the Asylum (O'Dwyer's - April 15, 2024)
What PR pros need to know about Florida's law about minors using social media (PR Daily - April 15, 2024)
IPR Conference Showcases Data to Improve Communication Strategies (PRNEWS - April 15, 2024)
PR Stunt Watch: Dove renews its commitment to 'real' (PRmoment (UK) - April 12, 2024)
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value (Agility PR Solutions - April 15, 2024)
11 best practices for an effective email subject line (Axia Public Relations - April 14, 2024)
Elevate Your Brand: The Definitive 2024 Guide to Instagram Reels for Businesses (Three Girls Media - April 10, 2024)
Voice of the Customer (VoC) Strategy: A 6-Step Approach (PAN Communications - April 4, 2024)
Boeing's possible employee culture audit, Entry-level employee confidence at a low point (Ragan Communications - April 12, 2024)
Summary Section:
How To Bake Values Into Your Brand Voice
By Nataliya Andreychuk, CEO of Viseven
Forbes - April 15, 2024
It is essential to consider core values when creating your voice if you want to build trust and attract customers who will see your brand as a perfect match for them.
Communicator Spotlight: Allison Braley of Bain Capital Ventures
By Eleanor Hawkins
Axios - April 11, 2024
As Bain Capital Ventures' first marketing partner, Allison Braley splits her time between promoting the firm and its portfolio companies.
When the Inmates Run the Asylum
By Fraser Seitel
O'Dwyer's - April 15, 2024
Should employees be given a voice in running the organization? In the old days—before social media and the Internet and Silicon Valley work/life balance companies—the answer was a resounding "no."
What PR pros need to know about Florida's law about minors using social media
By Allison Carter
PR Daily - April 15, 2024
In late March, Florida Gov. Ron DeSantis signed into law the country's most restrictive bill round the use of social media by young minors. It's all but certain to be challenged in court, but find out what's happening now.
IPR Conference Showcases Data to Improve Communication Strategies
By Nicole Schuman
PRNEWS - April 15, 2024
Much of the data offered reflected the implications of public perception on businesses and public entities. PRNEWS chose several sessions to share meaningful takeaways from, to help PR pros navigate this year's challenges. Doug Pinkham, President, Public Affairs Council and Michelle Russo, Chief Communications Officer, U.S. Chamber of Commerce, shared vital research and information regarding public attitudes and expectations for business.
PR Stunt Watch: Dove renews its commitment to 'real'
By Lee Sander
PRmoment (UK) - April 12, 2024
A new face on the Stuntwatch starting line-up, I'm honoured to be getting my first call-up, so strap in for some ramblings and thoughts on some of the great stuff that captured attention, got us talking and hit the headlines for a plethora of different reasons of late.
Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value
By Nick Jones
Agility PR Solutions - April 15, 2024
Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here?
11 best practices for an effective email subject line
By Lindsey Chastain
Axia Public Relations - April 14, 2024
Make your company's emails stand out to journalists when pitching a story with these tips on how to make strong email titles from an expert PR firm.
Elevate Your Brand: The Definitive 2024 Guide to Instagram Reels for Businesses
By Frechie
Three Girls Media - April 10, 2024
Video content is no longer just an option; it's a necessity for businesses looking to captivate and grow their Instagram audience. Instagram Reels, the platform's answer to the short video trend, has quickly become a crucial element of the digital marketing landscape.
Voice of the Customer (VoC) Strategy: A 6-Step Approach
PAN Communications - April 4, 2024
It's time for brands to think differently about the voice of the customer. Advocacy might be the last step in the customer journey, but the voice of the customer should be represented at every stage along the way — from awareness, consideration, and decision on through to retention and advocacy.
Boeing's possible employee culture audit, Entry-level employee confidence at a low point
By Sean Devlin
Ragan Communications - April 12, 2024
Greetings, comms pros! Let's take a look at a few news stories from the last week to see what we can learn from them.
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