Hello! Peruse your Tuesday Daily PR Brief - April 16, 2024

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Read some of today's best PR and Comms industry news clips:
Learning From Crisis Communication Mistakes And Successes (Forbes - April 16, 2024)
Data and diamonds: Unveiling the PR award formula (Influence (UK) - April 16, 2024)
LinkedIn betting it can take on TikTok and Instagram in influencer marketing (CNBC - April 12, 2024)
PR's Top Pros Talk: Matt Kovacs (O'Dwyer's - April 15, 2024) [VIDEO]
A British perspective on DE&I in the PR industry (PR Daily - April 11, 2024)
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product (PRNEWS - April 15, 2024)
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren't prioritizing eco-practices (Agility PR Solutions - April 16, 2024)
The Rising Tide Of Disinformation: Safeguarding Communities Through Communication Integrity (Forbes - April 16, 2024)
Boost Your Impact: 17 Ways to Improve Your Presentation Skills (Media First (UK) - April 16, 2024)
Edelman Names Marie Claire Maalouf As EMEA Chief Creative Officer (PRovoke Media - April 16, 2024)
The future of video storytelling in an AI-driven world (Ragan Communications - April 16, 2024)
Summary Section:
Learning From Crisis Communication Mistakes And Successes
By Edward Segal
Forbes - April 16, 2024
Business leaders and their staffs can learn from the crisis management successes and failures of companies and government agencies that have recently been in the news.
Data and diamonds: Unveiling the PR award formula
By Jason Weekes
Influence (UK) - April 16, 2024
Awards are more than just bragging rights; they're powerful differentiators, attracting clients and boosting team morale. But in this fierce competition, how do you make your entry shine brighter than the rest?
LinkedIn betting it can take on TikTok and Instagram in influencer marketing
By Jordan Novet
CNBC - April 12, 2024
With LinkedIn facing a slowdown in growth, the company is jumping into influencer marketing, trying to compete with TikTok and Instagram.
PR's Top Pros Talk: Matt Kovacs [VIDEO]
By Steve Barnes
O'Dwyer's - April 15, 2024
To make the dollars in an organization's PR budget work harder, Blaze PR president Matt Kovacs says that the key is "to be more creative."
A British perspective on DE&I in the PR industry
By Fariba Ghazizadeh
PR Daily - April 11, 2024
As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core. But our own industry's stats suggest we are better at comms than we are at taking our own counsel.
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
By Mark Pasetsky
PRNEWS - April 15, 2024
In this environment, it's not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness.
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren't prioritizing eco-practices
By Richard Carufel
Agility PR Solutions - April 16, 2024
Brands and businesses that assume sustainability is just a "best case scenario" for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software affirms this, finding that more than half (55 percent) of Americans surveyed would "break up" with a brand if they discovered it wasn't eco-friendly.
The Rising Tide Of Disinformation: Safeguarding Communities Through Communication Integrity
By Maya Barkay, VP of Marketing at EverC
Forbes - April 16, 2024
In the digital age, the proliferation of disinformation has emerged as a formidable threat, infiltrating online spaces and perpetuating hate while posing grave risks to our population, especially certain groups. The spread of false narratives and deliberate misinformation has become a breeding ground for division and hostility, amplifying societal tensions and endangering the fabric of cohesive communities.
Boost Your Impact: 17 Ways to Improve Your Presentation Skills
By Adam Fisher
Media First (UK) - April 16, 2024
The ability to communicate effectively is a crucial part of most jobs. Yet, when asked to deliver a presentation - whether to a small group of colleagues or a large room of potential customers - nerves kick in, thinking becomes muddled, and our communication skills start to crumble.
Edelman Names Marie Claire Maalouf As EMEA Chief Creative Officer
By Maja Pawinska Sims
PRovoke Media - April 16, 2024
Edelman has promoted Middle East chief creative officer Marie Claire Maalouf to lead the agency's creative output across EMEA. Maalouf joined Edelman last year, after 17 years at Impact BBDO.
The future of video storytelling in an AI-driven world
By Jess Zafarris
Ragan Communications - April 16, 2024
AI-generated video often ignites more trepidation about misinformation and deepfakes than optimism about its potential applications, but in either case, communicators will need to familiarize themselves with this medium to prepare for the future. After all, there's a great deal of potential to be unlocked, as well as pitfalls on the road ahead.
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