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Read some of today's best PR and Comms industry news clips:
What comms can learn from the internal upheaval at the New York Times (Ragan Communications - April 17, 2024)
Expanding To A Global Audience? 10 Tips For Getting It Right (Forbes - April 16, 2024)
The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) (Lenny's Podcast - March 21, 2024) [PODCAST]
'Play with facts, not emotions' – 'culture war' comms, PRWeek podcast (PRWeek - April 17, 2024)
How Not To Chase Ambulances (O'Dwyer's - April 16, 2024)
What to do when an interview goes off the rails (PR Daily - April 17, 2024)
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications (PRNEWS - April 16, 2024)
How do Companies Use AI to Power CRM? (Institute for Public Relations - April 16, 2024)
Finding Confidence Through Accreditation (PRsay - April 16, 2024)
Allow Me to Introduce Myself ... or Not? A Case for Reporter/PR Intro Calls (FischTank PR - April 17, 2024)
Omnicom PR Agencies Down 1.1% In Q1 (PRovoke Media - April 17, 2024)
Summary Section:
What comms can learn from the internal upheaval at the New York Times
By Sean Devlin
Ragan Communications - April 17, 2024
Tensions between workers and their bosses are as old as the idea of a workplace itself. It's nothing new on the whole. But when it's taking place in one of the most famous newspapers in the world, it tends to put the audience at attention.
Expanding To A Global Audience? 10 Tips For Getting It Right
By Forbes Communications Council
Forbes - April 16, 2024
As a company expands—growing from a local level, to a national one to a global one—it must reevaluate its processes and procedures each time to ensure it's still meeting the needs of its customers and marketing effectively. This is especially important when a company expands globally, where culture, geographic borders and differing laws will play a huge role in how a company must adapt its processes.
The ultimate guide to PR | Emilie Gerber (founder of Six Eastern) [PODCAST]
Lenny's Podcast - March 21, 2024
Emilie Gerber is the founder and CEO of Six Eastern, a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs.
'Play with facts, not emotions' – 'culture war' comms, PRWeek podcast
PRWeek - April 17, 2024
Joining the podcast this week is PR consultant, author and popular public speaker Mark Borkowski. A regular in PRWeek’s Power Book, he is the founder of his eponymous PR agency Borkowski, which has successfully delivered publicity, communications and crisis management campaigns for over 30 years.
How Not To Chase Ambulances
By Richard Dukas
O'Dwyer's - April 16, 2024
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully. The former is a term for quickly hopping on a breaking story to offer an expert who can shed some light on some aspect of it. If done right, you’ve helped a news organization produce well-informed reporting. Everyone wins.
What to do when an interview goes off the rails
By Allison Carter
PR Daily - April 17, 2024
You've landed an interview with a journalist. You've prepped your client. You get into the interview … and it all falls apart as the journalist starts asking questions far outside the scope of what the interview was supposed to be. This is the question I posed on LinkedIn. Dozens of communicators responded, and the answers varied widely from "stop the interview!" to "I'd do nothing" and everything in between.
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
By Matt Panichas
PRNEWS - April 16, 2024
Everything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.
How do Companies Use AI to Power CRM?
Institute for Public Relations - April 16, 2024
Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software.
Finding Confidence Through Accreditation
By Darcel Walker
PRsay - April 16, 2024
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org.
Allow Me to Introduce Myself ... or Not? A Case for Reporter/PR Intro Calls
By Matt Bretzius
FischTank PR - April 17, 2024
It's happened again. Something we in the PR industry know all too well – a social post goes viral from a journalist making a broad statement telling the world that the PR industry has done something wrong. In this instance, a reporter claiming that NO business journalist will ever want to take an intro call with a client spokesperson because they don't have time and intro calls aren't useful.
Omnicom PR Agencies Down 1.1% In Q1
By Diana Marszalek
PRovoke Media - April 17, 2024
Omnicom on Tuesday reported that PR revenue was down 1.1% in the first quarter of 2024, marking the third consecutive quarterly loss for the group.
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