Happy Thursday! Enjoy your Daily PR Brief - April 18, 2024
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Read some of today's best PR and Comms industry news clips:
Inside Papa Johns sometimes controversial 'Better Get You Some' tagline (PR Daily - April 18, 2024)
The art of crafting a perfect apology in public relations (Agility PR Solutions - April 18, 2024)
The Communications Mosaic For 2024 (Forbes - April 18, 2024)
Higher ed hires up on strategic communications support (Axios - April 18, 2024)
The NBAs Safe Bet (O'Dwyer's - April 17, 2024)
PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies (PRNEWS - April 17, 2024) [VIDEO]
13 Leadership Lessons for PR Pros (Taylor's Version) (PRsay - April 18, 2024)
Navigating the Media Landscape: A B2B Tech PR Blueprint (5W PR - April 18, 2024)
How an evasive interview approach left a great stink (Media First (UK) - April 18, 2024)
In conclusion: The growing AI content pollution problem (Influence (UK) - April 16, 2024)
Organic Social Media in 2024: What Works & What Marketers Should Leave Behind (Franco - April 18, 2024)
Diana Littman Honoured With 2024 Individual Achievement SABRE (PRovoke Media - April 16, 2024)
Summary Section:
Inside Papa Johns sometimes controversial 'Better Get You Some' tagline
By Kennyatta Collins
PR Daily - April 18, 2024
Recent quotes from Papa John's leadership in a story focusing on the grammar of their new tagline, "Better Get You Some," put the brand in the hot seat as the court of public opinion convened on its use of African American Vernacular English and the rich culture that supports the dialect.
The art of crafting a perfect apology in public relations
By Nahla Davies
Agility PR Solutions - April 18, 2024
Navigating a crisis situation requires a delicate balance of timing, tone, and tangible follow-through actions. A poorly executed apology can further exacerbate the situation, leaving a brand vulnerable to sustained backlash and scrutiny.
The Communications Mosaic For 2024
By Seema Kalra, Founder & VP of The Right Thing
Forbes - April 18, 2024
As AI capabilities are dialed up and companies chisel their AI strategy, I strongly believe that communicators will adapt to the new needs of the market.
Higher ed hires up on strategic communications support
By Eleanor Hawkins
Axios - April 18, 2024
American universities and colleges are beefing up their strategic communications efforts given the onslaught of public backlash and political scrutiny that shows no signs of tapering off. Higher ed is the latest industry to learn the hard lessons about crisis communications and how no institution is immune from big, divisive issues.
The NBAs Safe Bet
By Kevin McCauley
O'Dwyer's - April 17, 2024
Adam Silver The National Basketball Association has banned Toronto Raptors player Jontay Porter for violating the league's betting rules. In announcing the Porter ban, NBA commissioner Adam Silver rolled out the dusty old chestnuts about protecting the integrity of the game, and dishing out the most severe punishment to players who break the gaming rules.
PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies [VIDEO]
By Nicole Schuman
PRNEWS - April 17, 2024
PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values. We discussed new research on the green impacts of remote work, as well as the importance of companies not appearing hypocritical regarding Earth Day support if, in fact, their commuting policies do not acknowledge a carbon footprint.
13 Leadership Lessons for PR Pros (Taylor's Version)
By Katie Neal
PRsay - April 18, 2024
Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think.
Navigating the Media Landscape: A B2B Tech PR Blueprint
5W PR - April 18, 2024
Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Being heard and making a mark calls for a well-thought-out strategy. Static brochures and cold calls are ancient history.
How an evasive interview approach left a great stink
By Adam Fisher
Media First (UK) - April 18, 2024
"You are doing really well in not answering my questions." That was the comment from a journalist during an attention-grabbing interview this week. The frustrated reaction, which offers many media training lessons, came as the spokesperson repeatedly attempted to answer different questions from the ones asked.
In conclusion: The growing AI content pollution problem
By David Meerman Scott
Influence (UK) - April 16, 2024
Artificial intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let's call it what it is: AI pollution.
Organic Social Media in 2024: What Works & What Marketers Should Leave Behind
By Catherine Pace
Franco - April 18, 2024
While the world of organic social media looks a bit different depending on the brand you're representing, there are some undeniable best practices that apply regardless of the industry and audience you're creating content for.
Diana Littman Honoured With 2024 Individual Achievement SABRE
By Arun Sudhaman
PRovoke Media - April 16, 2024
Littman receives the award after leading MSL's US presence for the past five years, during which time the firm has landed Creative and Consumer Agency of the Year honours, while also being named a Best Place to Work.
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