Hi! Check out Tuesday's Daily PR Brief - April 23, 2024
PR powerhouses Michelle Mekky and Mika Stambaugh will lead
Pitched Perfect PR in Chicago May 9,
an opportunity for anyone who wants to become a better storyteller and speaker
and be effective in getting their message out.
Information/tickets at pitchedperfectpr.com
Read some of today's best PR and Comms industry news clips:
How Storytelling Can Build A More Inclusive And Successful Workplace (Forbes - April 23, 2024)
Blame 'The Juice' for Today's Post-Truth Politics (O'Dwyer's - April 19, 2024)
The Scoop: Unilever walks back ESG promises to cut costs (PR Daily - April 22, 2024)
How Brands Win: Influencers Are Out. Advocates Are In. (PRNEWS - April 22, 2024)
Entrepreneur shows how to give a great podcast interview (Media First (UK) - April 23, 2024)
What Influencers and Agencies need to know about the "TikTok Ban" (Charlotte Berger PR - April 18, 2024)
10 best practices for combining SMS with social media in PR campaigns (Agility PR Solutions - April 23, 2024)
How PR pros are using text replacement tools to save time (Axia Public Relations - April 21, 2024)
The Key To An Outstanding Sustainability Report (Landis Communications - April 22, 2024)
Mastering The Art Of Digital Leadership: Essential Skills For Modern CEOs (Three Girls Media - April 23, 2024)
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital (Forbes - April 23, 2024)
Influence 100 Podcast: A Proactive Response To Polarization (PRovoke Media - April 22, 2024) [VIDEO]
Summary Section:
How Storytelling Can Build A More Inclusive And Successful Workplace
By Samantha Reynolds, CEO of ECHO Storytelling Agency
Forbes - April 23, 2024
Storytelling helps inspire people with examples of diversity in action. But it's also an important way of uniting diverse and often disparate teams.
Blame 'The Juice' for Today's Post-Truth Politics
By Kevin McCauley
O'Dwyer's - April 19, 2024
The 1994 acquittal of OJ Simpson for the murder of his wife, Nicole, and Ron Goldman set the stage for today's widespread acceptance of conspiratorial thinking, according to a smart essay that ran in The Economist.
The Scoop: Unilever walks back ESG promises to cut costs
By Allison Carter
PR Daily - April 22, 2024
Massive consumer goods company Unilever, maker of products ranging from Ben & Jerry's ice cream to Dove beauty products, has taken a big step back from many of its promises to reduce plastics, pay a living wage to suppliers and more. Plus: TikTok sale-or-ban bill passes House (again); Meta backs away from politics.
How Brands Win: Influencers Are Out. Advocates Are In.
By Aixa Bellido de Luna
PRNEWS - April 22, 2024
Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
Entrepreneur shows how to give a great podcast interview
By Adam Fisher
Media First (UK) - April 23, 2024
Being invited to appear on a podcast is not the same as being asked to go into a radio studio and give a live interview. While it may appear more relaxed, the format can still feel daunting.
What Influencers and Agencies need to know about the "TikTok Ban"
By Charlotte Berger
Charlotte Berger PR - April 18, 2024
Efforts to restrict or ban TikTok in the United States have been underway for several years, reflecting concerns about data privacy, cybersecurity, and foreign influence.
10 best practices for combining SMS with social media in PR campaigns
By Cezarina Dinu
Agility PR Solutions - April 23, 2024
It's no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The combination of SMS and social media presents a unique solution to this challenge by enabling direct and personalized communication that can enhance engagement and foster deeper connections with audiences. Let's see how.
How PR pros are using text replacement tools to save time
By Lindsey Chastain
Axia Public Relations - April 21, 2024
In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.
The Key To An Outstanding Sustainability Report
Landis Communications - April 22, 2024
Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information.
Mastering The Art Of Digital Leadership: Essential Skills For Modern CEOs
By Reid Sebastian
Three Girls Media - April 23, 2024
The rapidly evolving technological era has transformed the role of a CEO. Leaders can no longer rely solely on traditional business acumen; they must adapt to the ever-changing workplace landscape and cultivate a diverse skill set to navigate its complexities.
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
By David Balaban
Forbes - April 23, 2024
While digital advertising and PR tools effectively enhance brand communication, it is crucial to recognize potential digital threats. For instance, "malvertising," combining "malicious" and "advertising," suggests a nuisance linked to ads rather than a serious hazard. However, its consequences are significant.
Influence 100 Podcast: A Proactive Response To Polarization [VIDEO]
By Paul Holmes
PRovoke Media - April 22, 2024
This episode of Provoke Podcast, produced in conjunction with FGS, sheds light on the role of corporate affairs professionals amidst geopolitical upheaval, rising emphasis on ESG values, and the concept of shared value creation that Nestlé championed.
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