Hello! Peruse your Wednesday Daily PR Brief - April 24, 2024

PR powerhouses Michelle Mekky and Mika Stambaugh will lead
Pitched Perfect PR in Chicago May 9,
an opportunity for anyone who wants to become a better storyteller and speaker
and be effective in getting their message out.
Information/tickets at pitchedperfectpr.com
Read some of today's best PR and Comms industry news clips:
How the Top Firms Stay at the Top (O'Dwyer's - April 23, 2024)
Best Practices for Preparing the Next Generation of PR Professionals (Institute for Public Relations - April 23, 2024)
The Four 'Be's' Of Communicating Layoffs (Forbes - April 23, 2024)
The TikTok bill passed. Here's what PR pros need to know. (PR Daily - April 24, 2024)
Navigating Cannabis PR With Fluctuating Legislation (PRNEWS - April 19, 2024)
A Communicator's Guide to Navigating Weaponized Information (Spin Sucks - April 23, 2024)
Regeneration For Brands—Why It's Bigger Than You Might Think (Forbes - April 23, 2024)
5 strategic ways AI is changing the PR game (Agility PR Solutions - April 24, 2024)
PR best practices to take your story from pitch to publication (Axia Public Relations - April 24, 2024)
Journalism and AI predictions for 2024 from Muck Rack's data journalist, Matt Albasi (Muck Rack - April 24, 2024) [VIDEO]
SLAs for internal comms – the pros and cons (Influence (UK) - April 16, 2024)
2024 Video Highlights: PRovoke EMEA Summit & SABRE Awards (PRovoke Media - April 23, 2024) [VIDEO]
Top takeaways from Ragan's Employee Communications and Culture Conference (Ragan Communications - April 23, 2024)
Summary Section:
How the Top Firms Stay at the Top
By Dominic Rovano and Kelsey Campbell
O'Dwyer's - April 23, 2024
Cracking O'Dwyer's list of top PR firms takes more than just creative brilliance. Financial acumen also plays a critical role.
Best Practices for Preparing the Next Generation of PR Professionals
By Pamela Bourland-Davis and Elizabeth Toth
Institute for Public Relations - April 23, 2024
While practitioners and educators rate their expectations for public relations education differently, they are in marked agreement on priority concerns for graduates. And practitioners also want new hires with critical thinking skills; an understanding of ethics; and an ability to work with data, although they recognize new hires won't be data scientists.
The Four 'Be's' Of Communicating Layoffs
By Jennifer Acree, Founder and CEO of JSA+Partners
Forbes - April 23, 2024
Communication is not always about celebrating a company's wins—sometimes it's about navigating sensitive scenarios and decisions that impact people's livelihoods. In industries that have been disproportionately impacted—such as tech, which experienced nearly 57,000 job cuts in 2024 already—it's essential to build a strong communications strategy that instills confidence and morale among employees, investors and consumers post-layoffs.
The TikTok bill passed. Here's what PR pros need to know.
By Allison Carter
PR Daily - April 24, 2024
The bill gives ByteDance more time to divest TikTok before the app faces a ban. There's also a certainty that ByteDance will fight the law in court. In other words, TikTok won't disappear overnight. At least not yet. But you still should have a plan.
Navigating Cannabis PR With Fluctuating Legislation
By Samantha Qualls, Vice President at Marino
PRNEWS - April 19, 2024
It seems we've been at the precipice of a cannabis tipping point for years, and we've finally hit it from a legal and access perspective. But how is media coverage being impacted?
A Communicator's Guide to Navigating Weaponized Information
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 23, 2024
Weaponized information is a growing threat to brands. Discover the difference between mis-, dis-, and malinformation so you can protect reputation.
Regeneration For Brands—Why It's Bigger Than You Might Think
By Camille Nicita, CEO & Managing Partner, Human8
Forbes - April 23, 2024
Upon hearing the term regeneration—which I define as giving back more than one takes, feeding and nourishing systems, and creating better conditions for life—it's easy to make connections to topics like sustainability, recycling and renewable energy. And while they are indeed connected, they only scratch the surface.
5 strategic ways AI is changing the PR game
By Kruti Shah
Agility PR Solutions - April 24, 2024
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly.
PR best practices to take your story from pitch to publication
By Jessica McNellis
Axia Public Relations - April 24, 2024
The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you've crafted the perfect story that is novel, timely, and relevant to a publication's target audience, you might still be left scratching your head waiting for a reply.
Journalism and AI predictions for 2024 from Muck Rack's data journalist, Matt Albasi [VIDEO]
Muck Rack - April 24, 2024
Watch the video interview with Matt Albasi, data journalist at Muck Rack, as he discusses his industry predictions and his take on AI in journalism in 2024.
SLAs for internal comms – the pros and cons
Influence (UK) - April 16, 2024
Four top comms leaders share their experiences and insights on why you should - or shouldn't - put SLAs (service level agreements) in place in your organisation to help to manage expectations and ensure resources are used on your most important priorities.
2024 Video Highlights: PRovoke EMEA Summit & SABRE Awards [VIDEO]
PRovoke Media - April 23, 2024
Highlights from PRovoke Media's 2024 EMEA Summit & SABRE Awards, which took place in New York.
Top takeaways from Ragan's Employee Communications and Culture Conference
By Isis Simpson-Mersha
Ragan Communications - April 23, 2024
Hundreds of comms pros gathered in downtown Chicago last week to learn about the tools they need to supersize their strategy, elevate their comms and of course forge some new friendships. There were so many great lessons from the three-day event, but we've summed it up with the top takeaways.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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