Greetings! Take a look at today's Daily PR Brief - April 25, 2024
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Read some of today's best PR and Comms industry news clips:
PRNEWS Announces Winners of 2024 Digital Awards (PRNEWS - April 25, 2024)
Meet Cait Bailey, Who Does PR for Alex Cooper, Alix Earle and Zayn Malik (The New York Times - April 23, 2024)
How PR firms are making LinkedIn ghostwriting a big business (Insider - April 25, 2024)
Interpublic Posts Flat Q1 Growth (O'Dwyer's - April 24, 2024)
How journalists and PR pros can work together to amplify diverse voices (PR Daily - April 24, 2024)
How Collective Compassion Helps in a Crisis (Institute for Public Relations - April 23, 2024)
Adapting To Market Disruptions: A Comprehensive Guide For Business Resilience (Forbes - April 19, 2024)
Unlocking the power of engagement: How to craft compelling social media content (Agility PR Solutions - April 25, 2024)
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024 (Forbes - April 25, 2024)
What does Unilever's ESG backtrack mean for other brands? (Media First (UK) - April 25, 2024)
Journalism and AI predictions for 2024 from Muck Rack's data journalist, Matt Albasi (Muck Rack - April 24, 2024) [VIDEO]
6 Real-Life Crisis Management Examples to Learn From (Mention - April 24, 2024)
Summary Section:
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS - April 25, 2024
"This year's Digital Award winners exemplify the myriad ways in which digital communications can shape brand and organizational success, from platform-specific expertise to crisis response to influencer-driven content," says Kaylee Hultgren, Content Director at PRNEWS.
Meet Cait Bailey, Who Does PR for Alex Cooper, Alix Earle and Zayn Malik
By Carson Griffith
The New York Times - April 23, 2024
The publicist is by the side of famous people like Zayn Malik, Alex Cooper and Alix Earle. She’s dating a famous chef. But she’d prefer to keep a low profile.
How PR firms are making LinkedIn ghostwriting a big business
By Marta Biino
Insider - April 25, 2024
As LinkedIn grows in popularity, big PR firms now offer services to help execs build their presence on the platform and become influencers.
Interpublic Posts Flat Q1 Growth
By Kevin McCauley
O'Dwyer's - April 24, 2024
Interpublic CEO Philippe Krakowsky said the firm is off to a "solid start to the year" as its flat $2.2B net revenues are in line with 2024 financial targets. Operating income fell 2.2 percent to $184.2M.
How journalists and PR pros can work together to amplify diverse voices
By Lauren Stralo, Director of Rublic Relations at LevLane Advertising
PR Daily - April 24, 2024
Journalists and news readers are hungry for diverse perspectives, and it's on us as public relations representatives to ensure that these diverse voices are heard, sought out, and celebrated.
How Collective Compassion Helps in a Crisis
By Rebecca Leach, Alaina Zanin, Sarah Tracy and Elissa Adame
Institute for Public Relations - April 23, 2024
Dr. Rebecca Leach and colleagues explored compassion among coworkers during the COVID-19 pandemic. The objective was to understand how workers navigated being able to work independently and feeling empowered to make change (increased agency) while simultaneously helping one another and fostering a culture of compassion to get through a difficult time.
Adapting To Market Disruptions: A Comprehensive Guide For Business Resilience
By Jessica Wong, Founder and CEO of Valux Digital and uPro Digital
Forbes - April 19, 2024
Building and scaling businesses is rarely plain sailing. No matter how well you know your industry, market disruptions and other events can threaten the well-being of your organization. On the other hand, they offer rare opportunities for growth. Learning to prepare for and adapt to market disruptions lets communications teams build resilience and navigate even the most challenging circumstances.
Unlocking the power of engagement: How to craft compelling social media content
By Zeus Irani
Agility PR Solutions - April 25, 2024
In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses. Here in 2024, the dynamics of social media content creation have shifted, with an increased focus towards understanding target audience preferences and unique strategies that make individuals stand out amongst the digital chaos.
5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
By Danielle Wiley, Founder and CEO of Sway Group
Forbes - April 25, 2024
Influencer marketing is playing an increasingly critical role for brands aiming to boost their visibility and connect with their target audience. Given its undeniable impact over the years, it's hard to find a business today that isn't eager to explore influencer marketing as a key strategy to win over hearts and minds.
What does Unilever's ESG backtrack mean for other brands?
By Adam Fisher
Media First (UK) - April 25, 2024
Unilever has for some time been the poster boy of ESG (Environmental, Social and Governance). But the consumer goods giant has recently announced it is scaling back some of its commitments, including on plastics and diversity. The company, which includes household brands like Hellmann's mayonnaise, Ben & Jerry's ice cream and Dove beauty products, had previously committed to halving its use of virgin plastics by 2025.
Journalism and AI predictions for 2024 from Muck Rack's data journalist, Matt Albasi [VIDEO]
By Matt Albasi
Muck Rack - April 24, 2024
Watch the video interview with Matt Albasi, data journalist at Muck Rack, as he discusses his industry predictions and his take on AI in journalism in 2024.
6 Real-Life Crisis Management Examples to Learn From
By Evelina Milenova
Mention - April 24, 2024
Explore crisis management examples and learn effective strategies from real incidents, including Slack's outage and Tyson Foods' scandal.
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