Please enjoy your Friday Daily PR Brief. Good weekend! - April 26, 2024

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Read some of today's best PR and Comms industry news clips:
Detroit's Renaissance: Rebranding a Reputation (PRNEWS - April 24, 2024)
Communications lessons from the Nike layoffs (PR Daily - April 26, 2024)
PR firms race to launch internal AI tools (Axios - April 25, 2024)
WPP's PR Unit Slips 5.5% in Q1 (O'Dwyer's - April 25, 2024)
Do Actions Speak Louder than Words? (Institute for Public Relations - April 15, 2024)
14 Reputation Management Trends Brands Should Be Leveraging (Forbes - April 25, 2024)
Where has PR landed on its remote working journey? (PRmoment (UK) - April 25, 2024)
Avoiding thought leadership tryptophan: 3 strategies for storytelling success (Agility PR Solutions - April 26, 2024)
Coachella – the ultimate PR playground (InsideOut Public Relations (Australia) - April 26, 2024)
How to pitch healthcare journalists (Muck Rack - April 25, 2024)
Three steps to spring clean your communications (Influence (UK) - April 26, 2024)
Surviving & Thriving: Communicators Navigate AI Era's Uncertain Waters (PRovoke Media - April 26, 2024)
Summary Section:
Detroit's Renaissance: Rebranding a Reputation
By Nicole Schuman
PRNEWS - April 24, 2024
How did Detroit—a city known for 8 Mile, urban decay and the title "Murder Capital, U.S.A.," come to host Super Bowl XL, have Afar name it one of the 25 most exciting places around the world, and Conde Nast list it as one of the Best Places to Go in 2024, as well as host the 2024 NFL Draft?
Communications lessons from the Nike layoffs
By Sean Devlin
PR Daily - April 26, 2024
When you think of mainstay American brands, Nike is probably close to the top of the list. Long known as an innovator in the world of sports apparel and equipment, there's a certain air of gravitas that comes with owning an item branded with the Nike logo. But all might not be well in Nikeland, with recent layoffs, a pushback against leadership, and a rethink on internal culture prompting the iconic brand to make changes.
PR firms race to launch internal AI tools
By Eleanor Hawkins
Axios - April 25, 2024
As part of the AI hype wave, many communications and advisory firms are rolling out their own proprietary AI tools to peddle to clients. The effectiveness of the tools and the ability for firms to quickly upskill its workforce remains to be seen.
WPP's PR Unit Slips 5.5% in Q1
By Kevin McCauley
O'Dwyer's - April 25, 2024
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments and cutbacks in client spending due to the economic uncertainty.
Do Actions Speak Louder than Words?
By Ryan Calsbeek, Ph.D.
Institute for Public Relations - April 15, 2024
MAHA Global and the Institute for Public Relations conducted research on the relationship between financial performance and reputation. Results found that business performance is more strongly correlated with better behavior than public perception.
14 Reputation Management Trends Brands Should Be Leveraging
By Forbes Agency Council
Forbes - April 25, 2024
Ultimately, mastering these trends is essential for securing long-term success and growth for both agencies and their clients. Below, 14 members of Forbes Agency Council share key trends in reputation management that brands should leverage to manage their clients' online reputations in 2024 as well as their own.
Where has PR landed on its remote working journey?
PRmoment (UK) - April 25, 2024
Where has PR landed on its remote working journey in 2024? We've come a long way since COVID-19 introduced working from home to the wider world (almost half a decade!) although some people in PR have had that flexibility since long before 2020!
Avoiding thought leadership tryptophan: 3 strategies for storytelling success
By Shawn Warmstein
Agility PR Solutions - April 26, 2024
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else's opinion screams unoriginality.
Coachella – the ultimate PR playground
By Victoria Guest
InsideOut Public Relations (Australia) - April 26, 2024
Coachella has made a name for itself in the social media world, each year it seems to be flooded with influencers and regular attendees in bo-ho outfits with the iconic ferris wheel backdrop. Brands have recognised the power in this, with hundreds of companies partnering with influencers, or creating interactive pop up stalls with the hope of winning over attendees and their followers.
How to pitch healthcare journalists
By Matt Albasi
Muck Rack - April 25, 2024
Muck Rack's State of Journalism report is a great place to learn about the overall journalism trends that impact the industry and influence the PR world. Today, we will dig deeper into the data and share insights from journalists specifically who cover healthcare to better understand how this group works and how to best pitch them.
Three steps to spring clean your communications
By Sarah Browning
Influence (UK) - April 26, 2024
It's a good idea to spring clean your communications from time to time too. Just as an office revamp can leave you feeling more creative, reviewing your communications will help you clear some space for new ideas to connect with your audience.
Surviving & Thriving: Communicators Navigate AI Era's Uncertain Waters
By Arun Sudhaman
PRovoke Media - April 26, 2024
To examine these issues in further detail, PRovoke Media partnered with Ruder Finn Asia and APACD to convene a Roundtable of marketing and communications leaders that are already relatively immersed in gen AI. The conversation, which provides numerous insights into the opportunities and threats posed by AI, has been edited for length and clarity.
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