Hi! Peruse your Thursday Daily PR Brief - May 2, 2024
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Read some of today's best PR and Comms industry news clips:
No, DEI Isn't Dead. But No One Wants To Talk About It. (Crenshaw Communications - May 1, 2024)
Comms lessons from Paramount's leadership upheaval (Ragan Communications - May 2, 2024)
The Power Of Effective Communication To Advance Workplace Safety (Forbes - May 1, 2024)
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment (PRNEWS - May 1, 2024)
IPR Welcomes Six New Trustees (Institute for Public Relations - April 30, 2024)
Stop Being Boring! Healthcare B2B Storytelling With Humor And Humanity (Alyssa Ditroia - May 1, 2024)
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge (Agility PR Solutions - May 2, 2024)
So many crises, so little communication (Axia Public Relations - May 1, 2024)
Learning the lessons of a cyber-attack from one of the victims: the British Library (CIPR Crisis Communications Network - May 1, 2024)
4 media training tips for working with the C-suite (PR Daily - May 1, 2024)
"I Want Us To Stand Up For ESG": Richard Edelman At PRovoke's North America Summit (PRovoke Media - May 1, 2024)
How AI is Changing the Consulting Game (Neville Hobson - May 1, 2024)
Riding The Wave: The Power of Thought Leadership and Feature Comments in Tech PR (Neo PR (UK) - May 2, 2024)
Summary Section:
No, DEI Isn't Dead. But No One Wants To Talk About It.
By Dorothy Crenshaw
Crenshaw Communications - May 1, 2024
Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn't stopped there. Axios reports that businesses have "backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers, high-profile rich guys and conservative activists."
Comms lessons from Paramount's leadership upheaval
By Sean Devlin
Ragan Communications - May 2, 2024
When there's a shakeup at the top of an organization, the impact cascades through the organization, creating ripple effects well beyond the executive level. The leadership change that took place at Paramount earlier this week is a prime example of how shifts at that level can impact a company from the top down.
The Power Of Effective Communication To Advance Workplace Safety
By Victoria Zambito, EVP at Vector Solutions
Forbes - May 1, 2024
According to the 2024 State of Employee Safety Report, 86% of employees have experienced an emergency at work and 34% don't feel prepared to navigate these incidents. Here are five innovative communication approaches to boost performance and help your team get serious about safety.
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
By Samiha Fariha
PRNEWS - May 1, 2024
Whether it's in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
IPR Welcomes Six New Trustees
By Institute for Public Relations
Institute for Public Relations - April 30, 2024
The Institute for Public Relations is thrilled to announce six new Trustees to the Board. Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.
Stop Being Boring! Healthcare B2B Storytelling With Humor And Humanity
By Grace Vinton
Alyssa Ditroia - May 1, 2024
Healthcare technology companies are mired in boring problems, solutions and conversations. For better B2B storytelling, try injecting more humor and humanity.
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge
By Richard Carufel
Agility PR Solutions - May 2, 2024
The latest Small Business Now report from small business digital marketing and automation platform Constant Contact, based on a survey conducted by Ascend2 of 1,300 small businesses in the US, UK, Australia and Canada, reveals most small and mid-sized businesses (SMBs) struggle to market themselves effectively due to low confidence, time constraints, and insufficient marketing knowledge.
So many crises, so little communication
By Jason Mudd
Axia Public Relations - May 1, 2024
See how Google and Tesla each did crisis public relations, why strong leadership communication is important, and more!
Learning the lessons of a cyber-attack from one of the victims: the British Library
By Chris Tucker
CIPR Crisis Communications Network - May 1, 2024
In October of last year, the British Library was the victim, as so many organizations are nowadays, of a cyber-attack. The criminals responsible got away with 600GB of files, including personal data of Library users and employees. Chris Tucker, Chair of the CIPR Crisis Communications Network, shares the main lessons for crisis communicators.
4 media training tips for working with the C-suite
By Allison Carter
PR Daily - May 1, 2024
Media training is a must for anyone that interacts with the press. Nervous newcomers likely recognize this and are grateful for the help. But experienced executives who think they've seen it all and don't think they need to take time out of their busy schedules for another media training session can pose a particular challenge for PR professionals.
"I Want Us To Stand Up For ESG": Richard Edelman At PRovoke's North America Summit
By Arun Sudhaman
PRovoke Media - May 1, 2024
Richard Edelman has called on the PR industry to keep fighting for ESG principles, at a "golden moment" for the industry as advertising declines.
How AI is Changing the Consulting Game
Neville Hobson - May 1, 2024
As artificial intelligence transforms the consulting industry, the traditional pricing model based on billable hours is quickly becoming obsolete. With AI cutting the time needed for many consulting tasks, clients are demanding a shift to value-based pricing. That's the essential premise of a thought-provoking article last month by Tracey Shirtcliff that I stumbled upon via a post on LinkedIn.
Riding The Wave: The Power of Thought Leadership and Feature Comments in Tech PR
By Ellis Overton
Neo PR (UK) - May 2, 2024
In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership and feature comments in navigating turbulent waters and positioning clients as trusted industry voices.
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