Please enjoy your Monday Daily PR Brief - May 6, 2024

This Daily PR Brief is sponsored by Media List Pro.
The analysts at Media List Pro work with PR consultants and agencies to provide targeted contacts from the most relevant outlets. Each list begins with a deep dive into your client's industry, competitors, and recent news coverage to identify the journalists that will be most likely to cover your story.
DPB readers get their first list of 10 contacts for $20.

Read some of today's best PR and Comms industry news clips:
Why Earned Media Is The Force Multiplier For Sales And Marketing (Forbes - May 6, 2024)
PR's Top Pros Talk: Carin Warner (O'Dwyer's - May 1, 2024) [VIDEO]
The media world is facing an unprecedented crisis. Here's how PR needs to adapt. (PR Daily - May 6, 2024)
When Crafting a New PR Business Presentation, Lead With Storyline (PRNEWS - May 2, 2024)
Poll: Americans Wary of News Coverage on 2024 Elections (PRsay - May 3, 2024)
Fintech Disruption: How PR Shapes the Future of Finance (5WPR - May 6, 2024)
PR Stunt Watch: Wonky billboards, comics for the partially sighted, break-up day and Eau de BBQ (PRmoment (UK) - May 2, 2024)
Pro-Palestinian protests push corporate activism limits (Axios - May 2, 2024)
The role of PR in crisis management during a cybersecurity breach (Agility PR Solutions - May 6, 2024)
6 easy ways PR agencies can start using AI (Axia Public Relations - May 5, 2024)
Headliners: Barnaby Fry (PRovoke Media - May 3, 2024)
How to use data in a PR pitch (Muck Rack - May 2, 2024)
Summary Section:
Why Earned Media Is The Force Multiplier For Sales And Marketing
By Rachel Kule, Founder, Managing Partner, Pursuit PR
Forbes - May 6, 2024
When leveraged effectively through media merchandising, earned media activates an entire media ecosystem.
PR's Top Pros Talk: Carin Warner [VIDEO]
By Steve Barnes
O'Dwyer's - May 1, 2024
Having led two successful agencies (Warner Communications and Notably), Carin Warner says that "the key to any success is grit, hard work and really trusting your gut."
The media world is facing an unprecedented crisis. Here's how PR needs to adapt.
By Josefin Dolsten, Public Affairs Director at Bryson Gillette
PR Daily - May 6, 2024
Though there have been times in the past when newspapers worried for their survival, such as with the spread of radio and television in the 20th century, these fears proved unfounded. But this time around, it's not about competition but the fact that the very profit model behind newspapers hasn't proven sustainable in the digital age, according to Michael Stamm, a professor of media history at Michigan State University.
When Crafting a New PR Business Presentation, Lead With Storyline
By Arthur Solomon
PRNEWS - May 2, 2024
When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
Poll: Americans Wary of News Coverage on 2024 Elections
PRsay - May 3, 2024
A new poll finds that about half of Americans (53%) say they're extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.
Fintech Disruption: How PR Shapes the Future of Finance
5WPR - May 6, 2024
Tech-savvy newcomers and incumbents embracing tech offer avant-garde solutions that are more accessible, streamlined, and budget-friendly than ever. Amidst this vibrant symphony of financial innovation, where each player vies for the limelight, fintech PR takes the lead, sculpting public perception and ensuring a harmonious performance,
PR Stunt Watch: Wonky billboards, comics for the partially sighted, break-up day and Eau de BBQ
By Lee Sanders
PRmoment (UK) - May 2, 2024
There hasn't been a meeting between PR and Ad-land where the words "You can't just PR a billboard" haven't been said and whilst that stands in most cases, an incredible case has been made against it.
Pro-Palestinian protests push corporate activism limits
By Eleanor Hawkins
Axios - May 2, 2024
Corporate America is lowering its tolerance for activism that is considered too aggressive or disruptive for the workplace. Why it matters: This sets a precedent that could prove tricky to enforce as the U.S. enters a tense election season full of divisive issues.
The role of PR in crisis management during a cybersecurity breach
By Dmytro Sokhach
Agility PR Solutions - May 6, 2024
We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless, cybersecurity breaches happen.
6 easy ways PR agencies can start using AI
Axia Public Relations - May 5, 2024
As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we've seen industries adopt and adapt to the new technology — and public relations is no exception. Integrate artificial intelligence into your public relation firm or department's workflow with these tips.
Headliners: Barnaby Fry
By Maja Pawinska Sims
PRovoke Media - May 3, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Weber Shandwick's new EMEA crisis and issues lead, Barnaby Fry.
How to use data in a PR pitch
By Matt Albasi
Muck Rack - May 2, 2024
This post will outline the benefits of using data in a pitch, the best practices for pitching data-driven stories to both data and general journalists, provide tips for supporting the journalist after your pitch, and discuss establishing your client or brand as the go-to data source for stories.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.