Happy Wednesday! Read your Daily PR Brief - May 8, 2024
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Read some of today's best PR and Comms industry news clips:
Storytelling lessons from The Wall Street Journal podcast team (Ragan Communications - May 7, 2024)
Mastering DEIB Communication: Key Learnings From My Diploma Journey (Forbes - May 8, 2024)
PR's Top Pros Talk: Stacey Jones (O'Dwyer's - May 8, 2024) [VIDEO]
'The heart of our business': How Ben's Original's Mississippi employees helped shape its rebrand (PR Daily - May 8, 2024)
Learning from Roku's Breach Communication Shortcomings (PRNEWS - May 7, 2024)
The TikTok Ban: Three Insights for PR Professionals (Institute for Public Relations - May 7, 2024)
3 Ways to Reach Flippers, Skimmers and Other Nonreaders With Words (PRsay - May 8, 2024)
Muck Rack and HERO Partner to Connect Journalists and PR Professionals (Yahoo! Finance - May 8, 2024)
Stop Being Boring! Healthcare B2B Storytelling With Humor And Humanity (Amendola Communications - May 1, 2024)
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data (Agility PR Solutions - May 8, 2024)
The difference between communications and communication in PR (Axia Public Relations - May 7, 2024)
Does The ESG Backlash Require A Responsibility Reset? (PRovoke Media - May 7, 2024) [VIDEO]
Summary Section:
Storytelling lessons from The Wall Street Journal podcast team
By Tom Corfman
Ragan Communications - May 7, 2024
True storytellers choose the ingredients that make a good story. If they have them, then they have something worth telling. If they don't, then they keep reporting. Or, like any good cook, they make the recipe using what they have.
Mastering DEIB Communication: Key Learnings From My Diploma Journey
By Marie O'Riordan, CMO at the VITA Foundation
Forbes - May 8, 2024
As communications professionals, our role extends beyond information dissemination to shaping inclusive and engaging environments through our messaging.
PR's Top Pros Talk: Stacey Jones [VIDEO]
By Steve Barnes
O'Dwyer's - May 8, 2024
Right after coming on board as chief communicator at Honeywell, Stacey Jones was faced with a big job: getting out the message about a realignment of the company's businesses.
'The heart of our business': How Ben's Original's Mississippi employees helped shape its rebrand
By Allison Carter
PR Daily - May 8, 2024
In the Mississippi delta sits the town of Greenville. Dubbed "Queen of the Delta," Greenville is known for its complex history, blues music and hot tamales. It's also home to the Ben's Original rice plant.
Learning from Roku's Breach Communication Shortcomings
By Zach Olsen
PRNEWS - May 7, 2024
In April, the streaming platform Roku posted a message to its 80 million customers that some of their accounts had been compromised…. twice. The company's messaging didn't inspire confidence.
The TikTok Ban: Three Insights for PR Professionals
By Cayce Myers
Institute for Public Relations - May 7, 2024
Social media users, communicators, politicians, and media companies are all watching the ongoing issue of the so-called “TikTok ban” in the United States. On April 24, 2024, President Biden signed the National Security Act, 2024, which, among other things, mandated the sale of TikTok within 270 days or the platform would be banned in the United States.
3 Ways to Reach Flippers, Skimmers and Other Nonreaders With Words
By Ann Wylie
PRsay - May 8, 2024
Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders?
Muck Rack and HERO Partner to Connect Journalists and PR Professionals
Yahoo! Finance - May 8, 2024
Muck Rack and HERO are partnering to connect journalists and PR professionals. Through the partnership, HERO will integrate journalist profiles from Muck Rack's industry-leading media database into its daily emails to subscribers, allowing PR professionals to easily research a querying journalist with one click.
Stop Being Boring! Healthcare B2B Storytelling With Humor And Humanity
Amendola Communications - May 1, 2024
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, "Healthcare has a B2B problem, but it's not business to business; it's boring to boring."
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data
By Richard Carufel
Agility PR Solutions - May 8, 2024
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data security, compliance, and privacy firm BigID reveals that IT leaders fear the risks of data-security shortfalls more than anything in their Generative AI initiatives.
The difference between communications and communication in PR
By Jessica McNellis
Axia Public Relations - May 7, 2024
Discover what makes communication different from communications and why it's important to make this distinction.
Does The ESG Backlash Require A Responsibility Reset? [VIDEO]
By Paul Holmes
PRovoke Media - May 7, 2024
Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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