Hello! Check out today's Daily PR Brief - May 9, 2024

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Read some of today's best PR and Comms industry news clips:
Baidu PR chief who sparked PR nightmare over workplace culture is out, state media reports (CNN - May 9, 2024)
4 questions to consider when stategically leveraging awareness days (PR Daily - May 9, 2024)
Exclusive: Discord names Stephanie Hess as first chief communications officer (Axios - May 8, 2024)
Can public relations improve society's wellbeing? (Influence (UK) - May 3, 2024)
Tackling a New Era of Misinformation (O'Dwyer's - May 6, 2024)
Humor and humanity: 3 award-winning campaigns to inspire communicators (Ragan Communications - May 9, 2024)
PR Strategies for Olympics Sponsors Battling Negative Media Coverage (PRNEWS - May 8, 2024)
What do Americans Want to Know about Climate Change? (Institute for Public Relations - May 7, 2024)
4 Considerations for Crisis Management (Spin Sucks - May 9, 2024)
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive (Forbes - May 8, 2024)
Decoding Social Proof In Consumer Psychology (Forbes - May 9, 2024)
How do you solve a problem like Co-op Live? (Media First (UK) - May 9, 2024)
Independent PR Firms Embrace the Technology / Revolution (PRovoke Media - May 8, 2024) [VIDEO]
Summary Section:
Baidu PR chief who sparked PR nightmare over workplace culture is out, state media reports
By Nectar Gan
CNN - May 9, 2024
The PR chief of Baidu has reportedly left the Chinese search engine just days after she sparked a public relations crisis with controversial comments endorsing a tough workplace culture.
4 questions to consider when stategically leveraging awareness days
By Linda Rosenblum
PR Daily - May 9, 2024
From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you're curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. There are right and wrong ways to do it.
Exclusive: Discord names Stephanie Hess as first chief communications officer
By Eleanor Hawkins
Axios - May 8, 2024
Gaming and communications platform Discord has tapped Stephanie Hess to serve as its first chief communications officer. Hess's hiring comes at a time when Discord is trying to better explain its corporate story to users, parents and policy makers.
Can public relations improve society's wellbeing?
By Jon White
Influence (UK) - May 3, 2024
With Mental Health Awareness Week coming up and amid reports that many PRs experience mental health difficulties, what's the case for public relations as a force for collective wellbeing?
Tackling a New Era of Misinformation
By Kathy Bloomgarden
O'Dwyer's - May 6, 2024
We're confronting an era fraught with high political tensions, and we're poised to enter a contentious election cycle. At the same time, businesses are dealing with increasingly advanced cyber-security attacks, and waves of misinformation are compounded by the rapid expansion of Generative AI.
Humor and humanity: 3 award-winning campaigns to inspire communicators
By Sean Devlin
Ragan Communications - May 9, 2024
The world of PR is a wellspring of creativity. From innovative campaigns with smart collaborations to social media videos that spread like wildfire, great PR begins with the people behind the ideas. We've highlighted some of the winners from the 2023 Ragan's PR Daily Awards to take a closer look at their strategies and successes.
PR Strategies for Olympics Sponsors Battling Negative Media Coverage
By Arthur Solomon
PRNEWS - May 8, 2024
There are many lessons that brand sponsors of this year's Summer Olympics should have learned from the previous Games. And just because it's a celebrated global event, brands should not let their guard down in regards to reputation and bad press.
What do Americans Want to Know about Climate Change?
By The Yale Program on Climate Change Communication
Institute for Public Relations - May 7, 2024
The Yale Program on Climate Change Communication examined which questions Americans would ask global warming experts if they had the opportunity.
4 Considerations for Crisis Management
By Thomas Mustac
Spin Sucks - May 9, 2024
Few companies will avoid experiencing a crisis at some point. Thomas Mustac walks through the elements of a solid crisis management strategy.
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
By Forbes Agency Council
Forbes - May 8, 2024
Agencies can showcase aspects of their internal operations that will resonate with the talent they seek to consistently attract and retain right-fit employees.
Decoding Social Proof In Consumer Psychology
By Leslie Poston
Forbes - May 9, 2024
Social proof is the symphony played out in the social sphere, with each endorsement, testimonial and review adding a note to the collective decision-making process.
How do you solve a problem like Co-op Live?
By Adam Fisher
Media First (UK) - May 9, 2024
As venue openings go, it is hard to imagine how the Cop-op Live arena could have got off to a worse start. The venue has found itself in crisis media management mode and facing massive reputational damage before it has officially opened.
Independent PR Firms Embrace the Technology / Revolution [VIDEO]
By Paul Holmes
PRovoke Media - May 8, 2024
In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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