Hi! Here's your Friday Daily PR Brief - May 10, 2024
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Read some of today's best PR and Comms industry news clips:
Crises at AT&T, CBS and Lyft show the power of rapid response (Axios - May 9, 2024)
A Strategic Approach to Authentic Engagement (O'Dwyer's - May 9, 2024)
Good and Bad PR: Beer, kebabs, Clarkson and the Garrick Club all make appearances in a very male oriented week in PR (PRmoment (UK) - May 9, 2024)
Seasoned journalists answer PR pros' frequently asked questions about pitching (Muck Rack - May 9, 2024)
The many ways communicators and social pros use AI on the job at Intel (PR Daily - May 10, 2024) [VIDEO]
Guess What? PR and Motherhood Aren't That Different (PRNEWS - May 9, 2024)
How Well Connected do Asian Americans Feel to Each Other? (Institute for Public Relations - May 7, 2024)
Turn Followers Into Brand Advocates In 4 Simple Steps (Forbes - May 10, 2024)
4 ways digital communication tools are shaping brand narratives (Agility PR Solutions - May 10, 2024)
PR and email marketing: A perfect alliance for business success (Mention - May 8, 2024)
Headliners: Chad Latz (PRovoke Media - May 10, 2024)
Summary Section:
Crises at AT&T, CBS and Lyft show the power of rapid response
By Eleanor Hawkins
Axios - May 9, 2024
Axios examined three recent crises of various degrees across different industries — Lyft's earning release typo, AT&T's network outage and CBS' programming error.
A Strategic Approach to Authentic Engagement
By Cathy Angel
O'Dwyer's - May 9, 2024
The world of public relations is more dynamic than ever. The constant emergence of new online PR tools, an increasingly complex social media landscape and the evolution of traditional media into comprehensive digital platforms are combining to create a new world for PR professionals. In that new world come endless opportunities for brands to amplify their reach … but it's important to know how to navigate it all.
Good and Bad PR: Beer, kebabs, Clarkson and the Garrick Club all make appearances in a very male oriented week in PR
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 9, 2024
It finally feels like Spring has finally sprung and we now enter the food-poisoning-heavy time of BBQ season. Enough of this mindless small talk though, what has caught my eye from the world of the media and who wins this week’s Good and Bad PR. Read on dear reader and I shall reveal all.
Seasoned journalists answer PR pros' frequently asked questions about pitching
By Kristen Dunleavy
Muck Rack - May 9, 2024
In Muck Rack's State of Journalism 2024 webinar recap, journalists Ali Walansky and Candice Frederick answer frequently asked questions from PR pros.
The many ways communicators and social pros use AI on the job at Intel [VIDEO]
PR Daily - May 10, 2024
Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily's 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel's approach to AI, its implications for communicators and how it will change the creative process on the job.
Guess What? PR and Motherhood Aren't That Different
By Gabrielle Wright
PRNEWS - May 9, 2024
It's a major life change to become a mother while managing a career in the demanding world of PR. When I'm not working my 9-to-5 in PR, my 24/7 is being a mom to my daughter (and soon-to-be two daughters). However, while growing in both of these roles, I've noticed they have a lot in common. Here's how they mirror each other.
How Well Connected do Asian Americans Feel to Each Other?
By Pew Research Center
Institute for Public Relations - May 7, 2024
IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. The Pew Research Center analyzed Asian Americans experience, attitudes, and views on their identity and diverse cultures.
Turn Followers Into Brand Advocates In 4 Simple Steps
By Richard Cornell, Founder & Managing Director of RGC Digital Marketing
Forbes - May 10, 2024
Here are four simple steps I take with my clients to unlock the true power of advocacy. By following these steps yourself, you can watch your brand's influence soar as your followers become your most valuable asset.
4 ways digital communication tools are shaping brand narratives
By Jessica Perkins
Agility PR Solutions - May 10, 2024
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal!
PR and email marketing: A perfect alliance for business success
By Anton Diduh
Mention - May 8, 2024
This article explores the harmonious connection between PR and email marketing, showing how collaborations between specialists foster brand awareness, build relationships, and drive results in the modern marketing landscape.
Headliners: Chad Latz
By Maja Pawinska Sims
PRovoke Media - May 10, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Burson's newly-named global chief innovation officer, Chad Latz.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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