Hello! Peruse your Monday Daily PR Brief - May 13, 2024

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Read some of today's best PR and Comms industry news clips:
Mummy Dearest: My Best Stunt Ever (O'Dwyer's - May 10, 2024)
Pride 2024: What companies are planning after 2023 backlash (PR Daily - May 13, 2024)
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits (PRNEWS - May 10, 2024)
PRSA Announces 2024 Anvil Award Winners (PRSA - May 10, 2024)
Building Thought Leadership with B2B Tech PR (5W Public Relations - May 13, 2024)
Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper (Forbes - May 13, 2024)
PR Stunt Watch: Warner Studios celebrate the Return To Azkaban launch by flying Aunt Marge over Tower Bridge (PRmoment (UK) - May 10, 2024)
When storytelling wins: Spotlighting untold dimensions of NFL players (Ragan Communications - May 13, 2024)
Ethical communication in the digital age: Best practices for building trust and credibility (Agility PR Solutions - May 13, 2024)
Edelman Still Ranks Number One Employee Brand In North America (PRovoke Media - May 12, 2024)
PR mistakes to avoid to avert a full-blown crisis (The CEO Magazine - May 13, 2024)
Summary Section:
Mummy Dearest: My Best Stunt Ever
By Morty Matz
O'Dwyer's - May 10, 2024
In the early 1960s New York was in the midst of an egyptology craze. Everything Egyptian was hot and trendy. Everyone was talking about mummies, tombs, hieroglyphics and Cleopatra haircuts. And I came up with an idea to get my client, the popular news radio station WINS 1010, on the everything-Egyptian radar screen.
Pride 2024: What companies are planning after 2023 backlash
By Allison Carter
PR Daily - May 13, 2024
Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events. Then came 2023.
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
By Nicole Schuman
PRNEWS - May 10, 2024
This week's PR Roundup looks at Higher Education's current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
PRSA Announces 2024 Anvil Award Winners
PRSA - May 10, 2024
PRSA announced the winners of the 2024 Anvil Awards, which recognize the highest standards of performance for the profession. Silver Anvil Awards single out the best strategic public relations campaigns of the year, as well as outstanding organizational excellence. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns.
Building Thought Leadership with B2B Tech PR
5W Public Relations - May 13, 2024
In the ever-changing arena of B2B tech, where change is the only constant, having a top-notch product doesn't cut it anymore. Nowadays, tech buyers are smart and methodical, looking for valuable guidance, not just product spec sheets. This is where the well-executed strategy of B2B tech thought leadership comes into play, setting brands apart from the rest.
Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper
By Jodi Amendola, CEO of Amendola
Forbes - May 13, 2024
While AI can generate some great-looking, easy-to-read content, as you dig deeper, you may find that flaws in the information make it nearly useless for your project.
PR Stunt Watch: Warner Studios celebrate the Return To Azkaban launch by flying Aunt Marge over Tower Bridge
By Kim Allain
PRmoment (UK) - May 10, 2024
This week's stunt watch makes me super happy to write as we are seeing more and more traditional pure-play PR campaigns take front stage – and it's the kind of creative I love. Simple. Effective. Engaging stunts and campaigns which stay true to their target audience's interests and land some serious ink and social shares!
When storytelling wins: Spotlighting untold dimensions of NFL players
By Casey Phillips
Ragan Communications - May 13, 2024
How Tampa Bay Buccaneers reporter Casey Phillips connected two players who have kids with Down Syndrome to tell their story and raise awareness.
Ethical communication in the digital age: Best practices for building trust and credibility
By Ian David
Agility PR Solutions - May 13, 2024
A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training.
Edelman Still Ranks Number One Employee Brand In North America
PRovoke Media - May 12, 2024
Edelman still has the strongest employer brand of any North American public relations firm, based on responses to our Best Agencies to Work For research, which asked respondents which firm they most like to work for if they could not work for their current employer.
PR mistakes to avoid to avert a full-blown crisis
By Dakota Murphey
The CEO Magazine - May 13, 2024
PR and marketing professionals of today have to remain hypervigilant in today's always-on business world. Here are some of the biggest possible errors that PR teams should avoid if they want to dodge permanent damage to their brand.
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