Greetings! Your Tuesday Daily PR Brief is here - May 14, 2024
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Read some of today's best PR and Comms industry news clips:
Here's How Communication Professionals Can Ethically And Responsibly Use Generative AI (Forbes - May 14, 2024)
Learn from Eurovision 2024's brand blunders (PR Daily - May 14, 2024)
Get the Most Out of LinkedIn's Data to Boost Your Thought Leadership Campaigns (PRNEWS - May 13, 2024)
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published (Cision Media Research - May 10, 2024)
How the Social Media News Anchor Is Redefining Journalism (Spin Sucks - May 14, 2024)
Unlocking the power of employee storytellers; the ultimate brand advocate (PRmoment (UK) - May 8, 2024)
Xometry CCO Matthew Hutchison on practicing strategic comms within parameters (Ragan Communications - May 14, 2024)
6 steps for building a first-party data strategy: A guide for communicators (Agility PR Solutions - May 14, 2024)
"There Is Real Opportunity For Business & Comms Leaders Lurking Beneath The Permacrisis" (PRovoke Media - May 14, 2024)
How would you manage the crisis comms after this cyber-attack? (Media First (UK) - May 14, 2024)
How to pitch business and finance journalists (Muck Rack - May 13, 2024)
Summary Section:
Here's How Communication Professionals Can Ethically And Responsibly Use Generative AI
By Jason Mudd
Forbes - May 14, 2024
If you're a communication professional, many daily tasks can bog you down, such as spending hours finding relevant research to cite in a company communication you're writing for the C-suite or racking your brain to develop a theme for a media relations campaign.
Learn from Eurovision 2024's brand blunders
By Chantal Riley
PR Daily - May 14, 2024
As a Eurovision fan, I am used to the disappointment associated post-event when you realise you have another year to wait, or potentially your favourite didn't win this year. However, watching this year's contest, I was less dazzled by performances and more aghast at the behind-the-scenes spectacle that is still playing out.
Get the Most Out of LinkedIn's Data to Boost Your Thought Leadership Campaigns
By Clayton Durant and Dorianne Ciccarelli
PRNEWS - May 13, 2024
Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
How To Write A Media Pitch + 5 Pitch Examples That Actually Got Published
Cision Media Research - May 10, 2024
Learn how to write media pitches that reporters can't resist. Get essential tips from journalists, successful pitch examples & ideas for stories that resonate.
How the Social Media News Anchor Is Redefining Journalism
By Gini Dietrich
Spin Sucks - May 14, 2024
Explore the transformative role of the social media news anchor in today's journalism landscape. Discover how this is changing how you pitch stories. Gini Dietrich shows you how TikTok and Twitch are leading the charge!
Unlocking the power of employee storytellers; the ultimate brand advocate
By Laura Leggetter, Co-Head of Communications, SEC Newgate
PRmoment (UK) - May 8, 2024
In the digital age, where every brand vies for attention in the crowded marketplace, storytelling has emerged as a powerful tool for connecting with consumers on a deeper level. Authentic narratives have the ability to resonate with audiences, evoke emotions, and foster meaningful relationships.
Xometry CCO Matthew Hutchison on practicing strategic comms within parameters
By Justin Joffe
Ragan Communications - May 14, 2024
The most effective communications leaders understand how a nuanced, cross-functional understanding of their teams cultivates key relationships, and shapes a strategy that drives business results.
6 steps for building a first-party data strategy: A guide for communicators
By Diana Nechita
Agility PR Solutions - May 14, 2024
Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever.
"There Is Real Opportunity For Business & Comms Leaders Lurking Beneath The Permacrisis"
By Maja Pawinska Sims
PRovoke Media - May 14, 2024
A new analysis of key global reports on trust, reputation, risk and resilience concludes risk management, crisis preparedness and resilience-building in a time of "permacrisis" can be used as sources of positive value for business and communications leaders.
How would you manage the crisis comms after this cyber-attack?
By Adam Fisher
Media First (UK) - May 14, 2024
Ever wondered just how bad a cyber-security breach could be for your organisation? Have you considered that it could shut down your business for days? That may sound like the sort of tough scenario we might create to push delegates during one of our bespoke crisis communication courses. But it just happened outside of the training room.
How to pitch business and finance journalists
By Matt Albasi
Muck Rack - May 13, 2024
Muck Rack's State of Journalism report is a great place to learn about the overall journalism trends that impact the industry and influence the PR world. Today, we will dig deeper into the data and share insights from journalists specifically who cover business and finance to better understand how this group works and how to best pitch them.
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