Good day! Take a look at your Daily PR Brief - May 15, 2024

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Read some of today's best PR and Comms industry news clips:
Starbucks's PR Blunder: Blaming Customers Equals Trouble (PRNEWS - May 14, 2024)
Seven Strategies For Creating Effective Thought Leadership (Forbes - May 15, 2024)
America's Best Public Relations Agencies 2024 (Newsweek - May 15, 2024)
PR Experts Disagree on How to Combat Crises (O'Dwyer's - May 13, 2024)
Breaking new ground: 3 award-winning examples of of multimedia communications (Ragan Communications - May 15, 2024)
Pioneer Frank Emi (1916-2010) (Institute for Public Relations - May 14, 2024)
9 ways to improve your agency's company culture (Agility PR Solutions - May 15, 2024)
Analyzing media pitches to improve company outreach (Axia Public Relations - May 12, 2024)
How a major beauty brand boosted its earned media from the Met Gala (PR Daily - May 15, 2024)
Study: Poor Mental Health On The Increase Across PR Industry (PRovoke Media - May 14, 2024)
How Michael Walsh and HBCU-ACC is nurturing the next generation of international journalists, foreign policy analysts and global PR pros (Muck Rack - May 15, 2024)
Unlocking PR success: Seeing stories everywhere (Influence (UK) - May 10, 2024)
Summary Section:
Starbucks's PR Blunder: Blaming Customers Equals Trouble
By Dustin Siggins
PRNEWS - May 14, 2024
Recently two major QSR brands had very different weeks on Wall Street and in the press. Domino's smashed Wall Street expectations with a 5.6% increase in same-store sales, sending the stock price and media coverage through the roof. Starbucks, on the other hand, took fire from prominent media pundits, and saw its stock price crash by 12% after reporting a 4% drop in sales.
Seven Strategies For Creating Effective Thought Leadership
By Rena Fallstrom, Vice President of Global Communications at Pure Storage
Forbes - May 15, 2024
The term "thought leadership" is used in so many ways that it can be challenging to identify exactly what it is. In simple terms, I define thought leadership as content that provides unbiased, valuable information for a particular audience. It isn't designed to promote or sell; instead, it aims to offer knowledge, insights or solutions. In my experience, two categories of thought leadership have the greatest impact.
America's Best Public Relations Agencies 2024
Newsweek - May 15, 2024
Data intelligence platform Statista sized the worldwide PR market at more than $100 billion in 2022, a figure that the firm said was predicted to increase by one-third within five years. Statista added that prominent U.S. cities such as New York and Washington, D.C., "harbor some of the most sought-after agencies on the planet."
PR Experts Disagree on How to Combat Crises
By Jon Gingerich
O'Dwyer's - May 13, 2024
In-house communications teams and agencies specializing in crisis management disagree on what details to consider when approaching a crisis, and also disagree on how helpful agency pros are when theyre called in to cool a crisis situation, according to a new report.
Breaking new ground: 3 award-winning examples of of multimedia communications
By Sean Devlin
Ragan Communications - May 15, 2024
We've highlighted some of the winners from the 2023 Ragan's Video, Visual & Virtual Awards to take a closer look at their strategies and successes. Also, don't forget to apply to this year's awards by the July 19 deadline.
Pioneer Frank Emi (1916-2010)
Institute for Public Relations - May 14, 2024
IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. Frank Emi was born in Los Angeles on Sept. 23, 1916. Emi was a second-generation Japanese American, also referred to as “Nisei.” Under Executive Order 9066, Emi and his family were evacuated to Japanese internment camps during World War II.
9 ways to improve your agency's company culture
By Jessica True
Agility PR Solutions - May 15, 2024
How strong is your agency's company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You'll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That's why so many organizations emphasize company culture.
Analyzing media pitches to improve company outreach
By Lindsey Chastain
Axia Public Relations - May 12, 2024
An extensive analysis of over 14 million pitches sent to journalists over the past year reveals several noteworthy trends and best practices that PR professionals should know. By understanding when and how reporters prefer to be pitched, you can refine your own media outreach strategy for greater success.
How a major beauty brand boosted its earned media from the Met Gala
By Allison Carter
PR Daily - May 15, 2024
The Met Gala dazzled the internet last week. From the official red carpet coverage (and ensuing "best- and worst-dressed" articles and videos) to the deluge of memes and social chatter, everyone was talking about the clothes, the hair and the faces. But it can be a little tricky if you're a major beauty brand without an official presence at the glittering event.
Study: Poor Mental Health On The Increase Across PR Industry
By Maja Pawinska Sims
PRovoke Media - May 14, 2024
There has been in increase in diagnosis of mental health conditions in the PR industry, according to new research carried out by the Public Relations and Communications Association and the Chartered Institute of Public Relations.
How Michael Walsh and HBCU-ACC is nurturing the next generation of international journalists, foreign policy analysts and global PR pros
Muck Rack - May 15, 2024
From spearheading the Historically Black Colleges and Universities-Africa Correspondents Corps (HBCU-ACC) Program to managing executive education endeavors, Michael Walsh is committed to nurturing the next generation of international journalists, foreign policy analysts and global PR specialists.
Unlocking PR success: Seeing stories everywhere
By Dominic Cox
Influence (UK) - May 10, 2024
The idea of PR professionals as storytellers seems to be the buzzword of the industry. While many explore the benefits and applaud those who do it. How do you generate the ideas? And where do you look for inspiration for a successful PR campaign?
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