Howdy! Enjoy your Thursday Daily PR Brief - May 16, 2024
Read some of today's best PR and Comms industry news clips:
Three Must-Haves in Your Next Press Release (PRNEWS - May 15, 2024)
Why the 'Stealing Thunder Theory' of Crisis Comms Requires Focus and Intent (PRsay - May 15, 2024)
A Holistic Approach to Market Disruption (O'Dwyer's - May 15, 2024)
Publicis Names LaFond-Dufour Chief Impact Officer (O'Dwyer's - May 15, 2024)
By the Numbers: A snapshot of CCOs today (PR Daily - May 16, 2024)
RTO lessons from Dell's badge swipe tracking program (Ragan Communications - May 16, 2024)
16 Reasons Why B2B Executives Need To Become Thought Leaders (Forbes - May 16, 2024)
7 ways to sharpen your media lists to reach intended audiences (Axia Public Relations - May 16, 2024)
Green Claims Directive: Re-establishing Trust in Sustainability Communication (PRGN - May 16, 2024)
"Career Breaks In PR Should Be Part Of Inclusivity Policy" (PRovoke Media - May 15, 2024)
Brand Entertainment: Brands Are Turning To Entertainment For Engagement (Forbes - May 16, 2024)
Summary Section:
Three Must-Haves in Your Next Press Release
By Matt Petteruto
PRNEWS - May 15, 2024
As the media landscape continues to change at a dizzying pace, it can be difficult for PR and communications pros to keep pace. Layoffs continue to mount, while the manner in which news is delivered and consumed by audiences is constantly evolving. Despite these rapid changes, one thing remains for certain when it comes to generating earned media: the press release still matters.
Why the 'Stealing Thunder Theory' of Crisis Comms Requires Focus and Intent
By Hinda Mitchell
PRsay - May 15, 2024
The "Stealing Thunder Theory" of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it's proven successful.
A Holistic Approach to Market Disruption
By Steve Halsey
O'Dwyer's - May 15, 2024
In today's rapidly evolving marketplace, innovation isn't just a buzzword but a necessity for companies aiming to disrupt their sectors and deliver lasting impact. For companies looking to disrupt supply chains, gain market share and improve lives, integrated marketing communications can be a game changer.
Publicis Names LaFond-Dufour Chief Impact Officer
By Kevin McCauley
O'Dwyer's - May 15, 2024
Nannette LaFond-Dufour Publicis Groupe has named Nannette LaFond-Dufour its chief impact officer, a new position.
By the Numbers: A snapshot of CCOs today
By Allison Carter
PR Daily - May 16, 2024
Chief communications officers are having a moment. Since the pandemic, their prominence has grown as communications emerged as a more visible, valued part of the C-suite. But what does an average CCO look like?
RTO lessons from Dell's badge swipe tracking program
By Sean Devlin
Ragan Communications - May 16, 2024
According to a report from, Dell is slated to begin taking attendance for its hybrid workers to ensure that they're meeting in-office quotas. Here's a look at the potential of how this program tracks—and doesn’t track—with RTO comms best practices.
16 Reasons Why B2B Executives Need To Become Thought Leaders
By Forbes Agency Council
Forbes - May 16, 2024
To become thought leaders, B2B executives first need a strategy that outlines the right platforms for content to live on to effectively reach their target B2B audiences.
7 ways to sharpen your media lists to reach intended audiences
By Lindsey Chastain
Axia Public Relations - May 16, 2024
Pitching journalists can seem chance-oriented, like throwing spaghetti against a wall to see what sticks. To boost your opportunity for success, you need an organized system for keeping track of media contacts and targeting pitches. The key is to segment your lists into smaller groups with shared interests. Here are smart ways to slice and dice your lists for better pitching results.
Green Claims Directive: Re-establishing Trust in Sustainability Communication
By Martin Lucander
PRGN - May 16, 2024
With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices.
"Career Breaks In PR Should Be Part Of Inclusivity Policy"
By Maja Pawinska Sims
PRovoke Media - May 15, 2024
A Company of Communicators roundtable concluded that career breaks – from parenting to sabbaticals, health or bereavement breaks – should be normalised rather than stigmatised by hiring managers.
Brand Entertainment: Brands Are Turning To Entertainment For Engagement
By Alison Bringé, Chief Marketing Officer at Launchmetrics
Forbes - May 16, 2024
Under this now-leading tactic, brands source new opportunities to drive sales, cultivate long-lasting consumer relationships and adapt to evolving market dynamics.
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