Hi! Friday's Daily PR Brief is ready for you to read - May 17, 2024
Read some of today's best PR and Comms industry news clips:
What the Apple, Bumble and Swehl ad controversies have in common (PR Daily - May 17, 2024)
PR Stunt Watch: A Mental Health Awareness Week Special (PRmoment (UK) - May 16, 2024)
Big Labor's communications playbook (Axios - May 16, 2024)
PR's Top Pros Talk: Jen Berson (O'Dwyer's - May 16, 2024) [VIDEO]
PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance (PRNEWS - May 16, 2024)
Legislation Would End Content-Liability Protections for Big Tech Firms (PRsay - May 17, 2024)
How To Use AI At Work Beyond ChatGPT (Forbes - May 17, 2024)
7 ways digital assistants are changing the media outreach game (Agility PR Solutions - May 17, 2024)
ITNTW: Let's get political – The artists connecting with their audiences through activism (InsideOut Public Relations (Australia) - May 17, 2024)
Putting data at the heart of PR (Influence (UK) - May 15, 2024)
How to Optimize a Press Release for SEO (Meltwater - May 3, 2024)
Crisis Communications & Generative AI – Let There Be Light (PRovoke Media - May 17, 2024)
Summary Section:
What the Apple, Bumble and Swehl ad controversies have in common
By Julianna Jacobson
PR Daily - May 17, 2024
Recent backlash against three separate advertisements from Bumble, Swehl and Apple made headlines after public outcry reached such extreme heights that all three brands' ads were pulled.
PR Stunt Watch: A Mental Health Awareness Week Special
By Greg Double, Creative Director at BCW
PRmoment (UK) - May 16, 2024
Mental Health Awareness Week has become somewhat of a purposeful playground for brands in recent years, but when executions are as good as these two - we should be happy to play along.
Big Labor's communications playbook
By Eleanor Hawkins
Axios - May 16, 2024
Support for labor unions grew in 2023, with workers voting to unionize 83% of the time, according to the National Labor Relations Board. The success is due in part to an intentional overhaul of their communication strategies, union organizers told Axios.
PR's Top Pros Talk: Jen Berson [VIDEO]
By Steve Barnes
O'Dwyer's - May 16, 2024
The key to getting publicity for your brand in online venues (particularly the magazines that are seen online) comes down to affiliate marketing, according to Jeneration PR founder and president Jen Berson.
PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
By Nicole Schuman
PRNEWS - May 16, 2024
This week's PR Roundup looks at Kansas City Chiefs kicker Harrison Butker going viral for a conservative commencement speech, e.l.f. Beauty's commitment to DEI with a blatant campaign and the reigning social media snack champion.
Legislation Would End Content-Liability Protections for Big Tech Firms
By Nicole Schuman
PRsay - May 17, 2024
Two bipartisan lawmakers have drafted legislation to retire a 28-year-old provision that shields Big Tech companies from liability for the material that people post on their platforms. The bill seeks to "empower parents, children and others who have been exploited by criminals, drug dealers and others on social-media platforms."
How To Use AI At Work Beyond ChatGPT
By Frederik Bussler
Forbes - May 17, 2024
Unless you've been on a digital detox for the last couple of years, you've likely heard of ChatGPT. With OpenAI's website getting 1.6 billion visits a month, it's clear that a lot of people are using AI. But while ChatGPT is seriously impressive, it's just the tip of the iceberg when it comes to AI's possibilities.
7 ways digital assistants are changing the media outreach game
By Jessica Perkins
Agility PR Solutions - May 17, 2024
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches, and provide insights that were once beyond reach.
ITNTW: Let's get political – The artists connecting with their audiences through activism
InsideOut Public Relations (Australia) - May 17, 2024
Artists have been at the forefront of political movements for decades, many becoming faces and activists for progressive campaigns. This activism, however, can be a tricky platform to balance, and if done incorrectly can be detrimental to the career of the musician. In a time of heightened political tensions across the world, we have […]
Putting data at the heart of PR
By Mandy Pearse
Influence (UK) - May 15, 2024
Data is at the heart of modern PR practice. We use data to drive insight and inform our strategy and campaigns. It helps us tell our stories and visualise information to engage our audiences. And data allows us to measure and evaluate the outcomes and impact of what we do.
How to Optimize a Press Release for SEO
By Lance Concannon
Meltwater - May 3, 2024
There's a lot of confusion around the idea of optimizing a press release for SEO, which can lead to wasted effort and disappointing results. In this article we'll address some of the most common misconceptions about SEO optimization for press releases, and give you the truth about how they can really be used to improve your organic search traffic.
Crisis Communications & Generative AI – Let There Be Light
By Alphonse Daudré-Vignier
PRovoke Media - May 17, 2024
Weber Shandwick’s corporate affairs EVP Alphonse Daudré-Vignier outlines how generative AI can be used by comms professionals to better plan for and manage crises.
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