Salutations! Here's Your Daily PR Brief! - December 13, 2018

Hello! Read some of today's best PR industry news clips:
30 jobs in the PR and marketing world (PR Daily - December 12, 2018)
Brad Dean Wants You To Spend Your Vacation in Puerto Rico (The Holmes Report - December 12, 2018)
2 New Instagram Features Communicators Should Know About (PR News - December 12, 2018)
Social Media Overtakes Print Newspapers as News Source (Public Relations Society of America - December 13, 2018)
12 Days of Christmas: Eight Podcasts to Subscribe to (Spin Sucks - December 13, 2018)
How Brands Can Reach Across the Rural Digital Divide (Glean.info - December 12, 2018)
What do you do when you have to deliver messaging you don’t like? (Muck Rack Blog - December 13, 2018)
How to Plan for the Best PR Campaign—And Be Prepared for the Worst (Scott Public Relations - December 13, 2018)
Thought Leadership Strategy: How to Crush It in B2B Business (Marx Communications - December 12, 2018)
The widening generation gap–and what it means for communicators (Communications Conversations - December 13, 2018)
Successfully Pitching to Healthcare Business & Trade Publications (March Communications - December 13, 2018)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - December 12, 2018
What are the worst—and best—jobs of 2018? Find out, and then check out our roundup of current job openings.
Brad Dean Wants You To Spend Your Vacation in Puerto Rico
By Diana Marszalek
The Holmes Report - December 12, 2018
The CEO of Discover Puerto Rico tells the Holmes Report about the organization's new PR campaign to rebuild the island's tourist appeal after Hurricane Maria.
2 New Instagram Features Communicators Should Know About
By Hayley Jennings
PR News - December 12, 2018
Instagram introduced direct voice messaging and custom creator accounts for influencers, two new features communicators can make use of.
Social Media Overtakes Print Newspapers as News Source
By Greg Beaubien
Public Relations Society of America - December 13, 2018
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds.
12 Days of Christmas: Eight Podcasts to Subscribe to
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 13, 2018
On the eighth day of Christmas, Spin Sucks gave to me…eight podcasts to subscribe to...
How Brands Can Reach Across the Rural Digital Divide
By William Comcowich
Glean.info - December 12, 2018
Brands seeking to promote their PR and marketing messages to rural residents may need to re-evaluate their communications strategies.
What do you do when you have to deliver messaging you don’t like?
By Tim O'Brien
Muck Rack Blog - December 13, 2018
In this case we are talking about those times when, as a communications representative, you are required to deliver a message or messages you just don’t like.
How to Plan for the Best PR Campaign—And Be Prepared for the Worst
Scott Public Relations - December 13, 2018
There are several things that can be done while planning which will help prepare you for the unexpected.
Thought Leadership Strategy: How to Crush It in B2B Business
By Wendy Marx, President of Marx Communications
Marx Communications - December 12, 2018
Are you getting the most out of your thought leadership strategy? Learn how you can make your thought leadership content and marketing more effective.
The widening generation gap–and what it means for communicators
By Arik Hanson, Principal of ACH Communications
Communications Conversations - December 13, 2018
Two generations. Living very different lives. How do you see these two distinct worlds impacting our work as marketers and communicators?
Successfully Pitching to Healthcare Business & Trade Publications
By Elizabeth Snell
March Communications - December 13, 2018
Did you know there was a difference for pitching to healthcare business and trade pubs? Follow these tips to find success in each!
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