Have A Great Weekend! Enjoy Today's Daily PR Brief! - December 14, 2018
Hello! Read some of today's best PR industry news clips:
The 4 Most Inspiring Public Relations Campaigns of 2018 (Inc. - December 13, 2018)
The Most Powerful PR Firms of 2018 (Observer - December 14, 2018)
How Lockheed Martin Built Out a PESO Strategy Around Audience Personas (PR News - December 13, 2018)
10 Agency Pros Share How AI Has Improved Their Workflow (Forbes - December 14, 2018)
The 2019 Innovation SABRE Awards — North America Finalists (The Holmes Report - December 14, 2018)
When Programmatic Advertising Goes Wrong: What Should Communicators Know (PR News - December 13, 2018)
The 16-Step Data Lifecycle for Communicators: Part 3 (Spin Sucks - December 13, 2018)
Making The Case For 'Good' PR (And Five Ways To Achieve It) (Forbes - December 14, 2018)
Your Strategy Will Not Produce in 2019 Without These Two Steps (Shonali Burke Consulting - December 13, 2018)
Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa John’s (Glean.info - December 13, 2018)
Summary Section:
The 4 Most Inspiring Public Relations Campaigns of 2018
By Amy George, Owner of By George Communications
Inc. - December 13, 2018
Take a cue from these three companies and a group of students when promoting and protecting your brand.
The Most Powerful PR Firms of 2018
By Michael Kaminer
Observer - December 14, 2018
Welcome to the fifth volume of Observer’s annual PR Power 50—which may just represent the most exciting year yet.
How Lockheed Martin Built Out a PESO Strategy Around Audience Personas
By Justin Joffe
PR News - December 13, 2018
Audience personas don’t need to come exclusively through fictional characters. In Lockheed Martin's case, they actually first came through a writer.
10 Agency Pros Share How AI Has Improved Their Workflow
By Forbes Agency Council
Forbes - December 14, 2018
We asked a panel of Forbes Agency Council experts how they've leveraged AI to improve their workflow.
The 2019 Innovation SABRE Awards — North America Finalists
The Holmes Report - December 14, 2018
For many categories, narrowing down the shortlist was especially challenging. And while lots of excellent work is recognized, some very strong contenders ultimately couldn't make the shortlist.
When Programmatic Advertising Goes Wrong: What Should Communicators Know
By Seth Arenstein
PR News - December 13, 2018
An open letter to tech companies from a grieving mother shows the faults of programmatic advertising. Here's how communicators can help.
The 16-Step Data Lifecycle for Communicators: Part 3
By Christopher Penn, Chief Innovator of Trust Insights
Spin Sucks - December 13, 2018
Christopher S. Penn shares the cycle you should go through with your data to make it more useful. Now, it's time to incorporate phase 3 into the mix: Production.
Making The Case For 'Good' PR (And Five Ways To Achieve It)
By Steven Le Vine, President of grapevine pr
Forbes - December 14, 2018
From customer service to social media, here are five ways your company or personal brand can position itself more positively to public perception.
Your Strategy Will Not Produce in 2019 Without These Two Steps
By Kathy Vaske
Shonali Burke Consulting - December 13, 2018
The key to your 2019 strategy is making sure you are in peak performance mode. Kathy Vaske offers a helpful strategy.
Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa John’s
By William Comcowich
Glean.info - December 13, 2018
The three PR crisis involving well-known brands provide important PR and corporate communications lessons.
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