Howdy! Read Today's Daily PR Brief! - December 18, 2018

Dec 18, 2018

Hello! Read some of today's best PR industry news clips:

Summary Section:

Major Public Relations Blunders of 2018
By Arthur Solomon
Glean.info - December 18, 2018
2018 proved that media blunders are endemic in business, sports, entertainment and politics.

11 PR Strategies For Putting Out A Fake News Fire
By Forbes Communications Council
Forbes - December 18, 2018
It's important for every business and PR professional to have a plan in place in case of a "fake news" crisis. Members of Forbes Communications Council offer advice not only for reacting, but for planning ahead.

Cyber Breach Rated as Most Feared Crisis
By Steve Barnes
O'Dwyer's - December 18, 2018
Cyber breach is the type of crisis that companies are the most concerned about, according to a new study.

How machine learning can perfect your pitching
By Michael Burke, Account Director at MSR
PR Daily - December 18, 2018
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.

Study: Drop In Number Of Female Corporate Comms Directors
By Maja Pawinska Sims
The Holmes Report - December 18, 2018
There has been a sharp drop in the number of FTSE 100 corporate communications directors who are women, according to new research.

5 Communications Takeaways From Prada’s Product Backlash
By Sophie Maerowitz
PR News - December 17, 2018
Prada is in hot water after releasing a product that many on social media are calling racist. The company has issued a statement in response and removed the product from its shelves. But how can it—and other brands—avoid making the same mistake in the future?

12 Days of Christmas: Ten Books for Communicators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 18, 2018
On the tenth day of Christmas, Spin Sucks gave to me...10 books for communicators, nine PR pros to follow, eight podcasts to subscribe to, and so much more!

What's in store for PR in 2019?
By David Landis, LCI President
Landis Communications Iinc. - December 17, 2018
It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019.

Tech Trends Media Didn’t Care About In 2018
By Chris Harihar
Crenshaw Communications - December 18, 2018
To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside track on what those are.

39+ Social Media Statistics & Trends You Need to Know in 2019
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog - December 18, 2018
The 2019 Social Media Trends Report from GlobalWebIndex looks in-depth at social media usage around the world and narrows down into specific countries offering insights into most popular platform, usage behaviour, purchase behaviour and more. Here are the key insights from the report.

The Most Engaging Stories of 2018
By Lauryn Warnick
Chartbeat Blog - December 18, 2018
It was the deeply investigated and deeply personal stories of human struggle from that topped the list of Most Engaging Stories again this year.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Howdy! Read Today's Daily PR Brief! - December 18, 2018

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