Greetings! Peruse Today's Daily PR Brief! - December 19, 2018

Hello! Read some of today's best PR industry news clips:
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business (Forbes - December 19, 2018)
9 fantastic holiday gifts for PR pros (PR Daily - December 19, 2018)
PR Takeaways from NAACP’s Facebook Boycott (PR News - December 18, 2018)
12 Days of Christmas: Eleven Software and Tools (Spin Sucks - December 19, 2018)
2018 in Review: Looking Back on a Year in Issues & Trends (Public Relations Society of America - December 19, 2018)
Why Companies Still Struggle With Crisis (5W Public Relations - December 18, 2018)
The Pleasures (And Perils) Of Not Working 9 To 5 (Forbes - December 18, 2018)
3 things to consider when pitching op-eds (PR Daily - December 19, 2018)
How to pitch TV: 5 tips for success (Muck Rack Blog - December 18, 2018)
Predictive PR: How Artificial Intelligence Changes Public Relations (Cision - December 19, 2018)
Summary Section:
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business
By Cheryl Robinson
Forbes - December 19, 2018
Liza Anderson, founder of Anderson Public Relations Group, shares her secrets to operating a top public relations company.
9 fantastic holiday gifts for PR pros
By Beki WInchel
PR Daily - December 19, 2018
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
PR Takeaways from NAACP’s Facebook Boycott
By Justin Joffe
PR News - December 18, 2018
Here are some things that communicators, the majority of whom work with marketing teams heavily invested in paid social on Facebook, should consider.
12 Days of Christmas: Eleven Software and Tools
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 19, 2018
On the eleventh day of Christmas, Spin Sucks gave to me…11 software and tools, 10 books for communicators, nine PR pros to follow, and so much more!
2018 in Review: Looking Back on a Year in Issues & Trends
By Dean Essner
Public Relations Society of America - December 19, 2018
In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye.
Why Companies Still Struggle With Crisis
5W Public Relations - December 18, 2018
We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications.
The Pleasures (And Perils) Of Not Working 9 To 5
By April Rudin, CEO of The Rudin Group
Forbes - December 18, 2018
Only you can decide whether the role of entrepreneur is one that will suit you. I offer some hard-won professional and personal lessons learned over my decade as an entrepreneur.
3 things to consider when pitching op-eds
By Elizabeth Harmon
PR Daily - December 19, 2018
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
How to pitch TV: 5 tips for success
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - December 18, 2018
So how can you land your company or client on local or national television news?
Predictive PR: How Artificial Intelligence Changes Public Relations
By Dianna Albanese
Cision - December 19, 2018
When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.
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