Daily PR Brief - October 27th, 2016

Good morning. Here are today's top clips -

Kaplow makes first acquisition: Creative shop Mayday (PR Week - October 26, 2016)
Ketchum ups Amy McCarthy, Tom Jones in healthcare practice (PR Week - October 27, 2016)
Why Talia Beckett Davis is expanding Women in PR stateside (PR Week - October 27, 2016)
Journalist Spotlight: Finance and Investment Writer Lou Carlozo (PR Newswire - October 26, 2016)
Integrated Communications in the Life Sciences (O'Dwyer's - October 26, 2016)
Former De Blasio Spokesperson Moves to Fenton (O'Dwyer's - October 26, 2016)
Tailor Pitches to Pique Media's Interest (O'Dwyer's - October 26, 2016)
Obama Admin Alum Goes to GSG (O'Dwyer's - October 26, 2016)
30 jobs in the PR and marketing world (PR Daily - October 26, 2016)
Edelman Wins 2016 Global PR Agency Of The Year (The Holmes Report - October 27, 2016)
PRovoke16: Verizon Chief Ronan Dunne's Public Relations Lessons (The Holmes Report - October 27, 2016)
PRovoke16: 'The Platform Barriers Are Coming Down' (The Holmes Report - October 26, 2016)
Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation (PR News - October 26, 2016)
Cybersecurity PR: How Last Week’s Impacted Sites Should Respond (Bulldog Reporter - October 27, 2016)
Alisa Granz Joins Rogers & Cowan as Executive Vice President (Bulldog Reporter - October 27, 2016)
PAN Communications Hires Digital Marketing Expert Michele Frost as VP of Digital (Bulldog Reporter - October 27, 2016)
IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication (Institute for Public Relations - October 26, 2016)
PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold (Cision - October 26, 2016)
Four Things You Can Learn from a PR Industry Election (Spin Sucks - October 26, 2016)
PR Girls We Love: Lorinda Voges, Founder at 4Elements Media (PR Couture - October 26, 2016)
CIPR decision tree will help members resolve ethical conflicts (Chartered Institute of Public Relations - October 27, 2016)
Trust me I’m a PR expert – is it right for health communicators to ‘nudge’? (PR Academy - October 26, 2016)

Summary Section:

Kaplow makes first acquisition: Creative shop Mayday
By Sean Czarnecki
PR Week - October 26, 2016
The deal will expand Kaplow’s in-house digital and tech capabilities to make it "even more fully integrated," CEO and founder Liz Kaplow said in a statement. Mayday will bring technology, video, visual design, and user-experience design chops to Kaplow, which is also headquartered in New York City. Liz Kaplow said her firm made a name for itself in media relations and influencer relations, and it has gradually started to work more in social media and content creation. "This is the next evolution of that idea," she said.

Ketchum ups Amy McCarthy, Tom Jones in healthcare practice
By Alison Kanski
PR Week - October 27, 2016
McCarthy will work closely with North American client development director Michael O’Brien to build and maintain client relationships in the healthcare practice while broadening her scope to North America as a whole. She will continue to report to Mike Doyle, partner and director in New York, in the new role. Jones is stepping into McCarthy’s former role, also reporting to Doyle. He is responsible for building the New York team, overseeing existing client business, and growing the practice. 

Why Talia Beckett Davis is expanding Women in PR stateside
By Alison Kanski
PR Week - October 27, 2016
Davis talked with PRWeek about the issues facing women in communications and what the new group can offer its members. "There’s Women in Communications, but there isn’t actually a group for women in PR. We’re the first to do this in Canada and the U.S. There was missing link for the industry. We have the Canadian Public Relations Society and we have Public Relations Society of America in the States. They can't really be biased about the issues women are facing, because their membership is diverse. We can talk about specific issues that women don’t feel comfortable talking about in other environments." 

Journalist Spotlight: Finance and Investment Writer Lou Carlozo
By Maria Perez
PR Newswire - October 26, 2016
"Don’t settle for one answered query. If a reporter is open to it, check in once a week to see what they’re working on. Additionally, I’ve had some PR people volunteer to help me with a deadline, even if they didn’t have a client in their stable. I can’t even begin to express how much that wins my loyalty. Their sources get top priority the next time around. I’m a “superuser” on LinkedIn (www.linkedin.com/in/loucarlozo), with more than 2,500 first-level connections and counting — conservatively, that’s 2.5 million people I’m two handshakes away from. I will sometimes post my own blogs, stories and story requests there, and on Facebook as well. I also am the only journalist in history that’s ever appeared in an Archie cartoon — right up there with winning a Pulitzer. If you go to my Facebook page, the first frame of the Archie cartoon is there. They made me look less balding than I am." 

Integrated Communications in the Life Sciences
By James Heins
O'Dwyer's - October 26, 2016
In summary, integrated communications can help your organization reach target audiences more effectively than traditional news channels like press releases and media alone. But it’s more than just using multiple channels. It is a communications management process whereby different functions within an organization work collaboratively to communicate clear, coherent, consistent and complimentary messages that maintain and enhance the overall value and visibility of an organization among an array of stakeholders. When it happens, it’s beautiful to behold.

Former De Blasio Spokesperson Moves to Fenton
By Jon Gingerich
O'Dwyer's - October 26, 2016
Karen Hinton, former press secretary to New York City Mayor Bill de Blasio, has joined Fenton as chief strategy officer and managing director of that progressive PR shop’s New York office.

Tailor Pitches to Pique Media's Interest
By Christine O'Dwyer
O'Dwyer's - October 26, 2016
Washington Women in Public Relations' annual media rountable Oct. 21 in Washington, D.C., offered the 90 attendees valuable insight into how media pros like to be pitched story ideas, what their day is like, the process of how stories make it into print, on the air and online and how they keep up with the tsunami of news coming at them 24/7. In terms of pitches, Fay Sliger, senior director of communications, Vox Media, the digital publisher with eight media brands, including SB Nation, The Verge and Vox, stated, “We also pitch a lot of the stories of our various brands we get from PR people under embargo, that are exclusive stories, exclusive interviews, that we know other outlets will pick up and we want those other outlets to be crediting and linking to our reporting.”

Obama Admin Alum Goes to GSG
By Jon Gingerich
O'Dwyer's - October 26, 2016
Marissa Padilla, a former Obama administration appointee and top aide to Senator Tom Udall (D-NM), has been named vice president at independent public affairs shop Global Strategy Group. At GSG, Padilla will focus on public affairs and communications campaigns. She’ll be based out of the agency’s Washington, DC office. Executive VP Jim Papa runs GSG’s D.C. outpost.

30 jobs in the PR and marketing world
By Clare Lane
PR Daily - October 26, 2016
More and more, marketing agencies seek candidates who understand data. Data mining isn’t one of your specialties? Don’t fret. There are ways to familiarize yourself with certain aspects of the knowledge that recruiters desire. Marketing and recruiting coordinator Margaret Kempster says having design skills is a huge plus. Knowing how to use visuals to connect with consumers online improves your chances of securing an interview. 

Edelman Wins 2016 Global PR Agency Of The Year
The Holmes Report - October 27, 2016
Edelman was named Global Agency of the Year by the Holmes Report in Miami last night, breaking Weber Shandwick's two-year stranglehold on the honour at the Global SABRE Awards.

PRovoke16: Verizon Chief Ronan Dunne's Public Relations Lessons
By Arun Sudhaman
The Holmes Report - October 27, 2016
Dunne, who recently took on the Verizon role after serving for several years as CEO of Telefonica's O2 business in the UK, noted that "narrative" is " he strongest asset you have in any organization." Dunne noted that a long-term commitment to communications had helped O2 navigate difficult times, notably a network outage that left customers without connectivity for 19 hours. It also meant that the company was able to navigate its potential sale to Hutchison Whampoa, which ultimately broke down this year. In both cases, Dunne said that his communications team were able to articulate questions for which the company's management did not have answers. In the case of the sale, these were: "Will I have a job, who will I be working for and what will be the name above the door?" 

PRovoke16: 'The Platform Barriers Are Coming Down'
By Aarti Shah
The Holmes Report - October 26, 2016
Jackie Price, End Game CEO & co-founder, candidly told attendees that in speaking to “dozens of CMOs, not one has said ‘I need more data.’ No one needs more data, they need their data to be actionable.” She added, marketers must accept that social and ecommerce platforms — Facebook, Google, Amazon —know more about their customers than they do. Price warned agencies that are moving backwards on measurement, ducking the inevitability of data-driven insights and forging ahead only on media relations are nosediving towards oblivion. 

Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation
By Yvonne Maher, Director at Cognito EMEA
PR News - October 26, 2016
Conducting an audit of “Samsung and Galaxy Note 7” keyword search revealed over 13,000 global media mentions in the last seven weeks, with over 440,000 mentions in online and social media channels, with the majority of these quotes viewed as negative. Here are six things Samsung’s PR crisis reminded us: Every brand or company should be prepared for a potential issue or crisis to hit. When the real issue hits, work quickly to establish the facts, identify the issue and work on the solution. Put forward a spokesperson who understands the issues, is comfortable talking to media and comes across as empathic. It doesn’t always have to be the CEO; it can be the HR director or head of customer service. Understanding the sentiment and conversations will help you get the tone and wording of your communications right. Keep communicating and be proactive. Have an open discussion with all your stakeholders on what worked and what didn’t and take action. 

Cybersecurity PR: How Last Week’s Impacted Sites Should Respond
By T.J. Winick, Vice President, Solomon McCown
Bulldog Reporter - October 27, 2016
On Friday morning, some of the world’s biggest websites were knocked offline for hours. While the breach alone may not cause problems for these sites, it can certainly compound other sources of negative PR. In the case of Netflix, for instance, one writer noted that, while the cyberattack likely won’t result in subscribers demanding their money back, Friday’s breach was not “exactly encouraging” for a streaming service which has suffered its fair share of bad PR in recent months due to price hikes. Customers and users need to see a company’s leadership take responsibility during a crisis, even when there’s not a whole lot to share. When there’s not a lot of facts to report on, don’t allow rumors and misperceptions to fill the vacuum. Realize there’s a demand for information and a media beast to feed. Make experts available to the media if they can you help make your case.

Alisa Granz Joins Rogers & Cowan as Executive Vice President
Bulldog Reporter - October 27, 2016
The 16-year veteran of the marketing communications industry will lead the growing consumer practice at R&C. 

PAN Communications Hires Digital Marketing Expert Michele Frost as VP of Digital
Bulldog Reporter - October 27, 2016
At PAN, Frost will spearhead a team working to strategically integrate digital offerings across all forms of PR, marketing and media. Specifically, she’ll be driving analytics, content marketing and creative for the agency’s growing service offering which experienced tremendous organic growth over the past 12 months. 

IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication
By Terence Flynn
Institute for Public Relations - October 26, 2016
In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. When new information is incompatible with current cognitions, it becomes difficult to integrate and causes anxiety known as cognitive dissonance – a cognitive imbalance. To resolve the dissonance, individuals must address the inconsistency, either by adopting the communicator’s intended attitude or resisting it. Major resistances include counterarguing, message minimization, perceived invulnerability, negative outcome expectancies, opposing perceived norms, lack of self-efficacy, reactance, and selective avoidance.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold
By Camille Sheehan
Cision - October 26, 2016
Presenter Steve Radick, VP and Director of PR, Brunner cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.” Radick emphasized that the key to having fruitful content is to focus on telling authentic stories and providing content that actually helps your customer. Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. Sullivan and Burke gave insight into how to determine the right influencer for your target audience and how to nurture those relationships. Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns.

Four Things You Can Learn from a PR Industry Election
By Sarah Hall
Spin Sucks - October 26, 2016
When I put myself forward in August as a president-elect candidate for CIPR, I had no idea what a rollercoaster ride it would be. Be Purpose Driven and Trust Your Instinct. Make sure your heart is in it, or it’s not worth it. If you’re like me, being respected rather than liked (and who doesn’t want to be both?) isn’t easy, but it does mean you’re doing a decent job. Learn from the experience and move on, the majority of people really do have your best interests at heart. My partner told me to prove myself with my actions, and that there is a big difference between style and substance.

PR Girls We Love: Lorinda Voges, Founder at 4Elements Media
By Crosby Noricks
PR Couture - October 26, 2016
Lorinda Voges is the founder and COO of 4Elements Media, a leading national PR and events company in Cape Town, South Africa. With a client list that includes Calvin Klein, Tommy Hilfiger, Banana Republic, Clarins, Mugler, Convoy and South African celebrities such as Khuli Chana, Jimmy Nevis, Shashi Naidoo, Francois Hougaard, Boity Thulo, we couldn’t resist the chance to learn more about how 4em helps international brands reach a South African audience. "PR and this industry taught me valuable lessons; to be thick skinned. I guess the most valuable lesson of all is to look at every failure as a lesson and an opportunity to better yourself and your services. I had to truly offer something unique and did so by staying true to myself; 4EM reflects my own personal values. PR is not advertising. PR is also not marketing. Working with celebrities is not always that glamorous and the entertainment industry can be soulless."

CIPR decision tree will help members resolve ethical conflicts
By Jason MacKenzie, CIPR President-elect and Managing director, Liquid
Chartered Institute of Public Relations - October 27, 2016
As part of the Chartered Institute of Public Relations (CIPR) Ethics Festival the Professional Practices Committee (PPC) has launched a new decision tree to help members think through difficult ethical decisions. The Code of Conduct is explained in the new Integrity guidance document, but broadly it requires members to act with integrity and honesty, to fairly represent their level of competence, to be transparent about who they work with and for, and to safeguard confidentiality at all times.

Trust me I’m a PR expert – is it right for health communicators to ‘nudge’?
By Ann Pilkington
PR Academy - October 26, 2016
One way could be to apply methods based on behavioural economics. This is a theory based on the concept that when you understand how social, cognitive and emotional factors influence the economic decisions of your audience, you are better able to present them with choices they are more likely to accept. One example of this is ‘nudge’. The challenge will be to understand the extent to which you can influence a person and without greatly impacting their freedom. But that’s a judgement call for any one working in PR. CIPR’s Ethics Festival reminds us all that by acting with the upmost professionalism and demonstrating ethical competence and understanding we can provide an exceptional service to our employers, and ultimately our stakeholders.
 

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