Happy Friday! Start the weekend perusing today's Daily PR Brief! - January 4, 2019

Hello! Read some of today's best PR industry news clips:
Adopting EU Data Protection Guidelines: Five Communications Experts Offer Ideas (Forbes - January 4, 2019)
Consumers Are Ready for a Data Dialogue. Are You? (O'Dwyer's - January 4, 2019)
Responding to ‘Bird Box’ challenge, Netflix calls for safety and common sense (PR Daily - January 4, 2019)
Why your guest post or news pitch was rejected (Ragan - January 3, 2019)
The Best of the Spin Sucks Question 2018 (Part 2) (Spin Sucks - January 4, 2019)
What Working in Healthcare has Prepared me for in Public Relations (SHIFT Communications - January 4, 2019)
Two Questions You Need To Ask Yourself About Your Personal Brand (Forbes - January 4, 2019)
Digital PR and the Velocity Effect (Business 2 Community - January 3, 2019)
4 PR & Marketing Trends to Embrace in 2019 (Glean.info - January 3, 2019)
3 Signs your client needs a PR strategy, not just publicity (PR Couture - January 3, 2019)
Summary Section:
Adopting EU Data Protection Guidelines: Five Communications Experts Offer Ideas
By Forbes Communications Council
Forbes - January 4, 2019
Members of Forbes Communications Council offer their thoughts on adopting GDPR-compliant practices in their businesses.
Consumers Are Ready for a Data Dialogue. Are You?
By Melissa Kinch
O'Dwyer's - January 4, 2019
Ketchum surveyed more than 1,000 consumers in 2018 for our inaugural Social Permission and Technology Study, and their opinions should give pause to corporate communications and C-suite executives.
Responding to ‘Bird Box’ challenge, Netflix calls for safety and common sense
By Ted Kitterman
PR Daily - January 4, 2019
The streaming service saw thousands log in to watch its new horror film—but with popularity comes internet absurdity. Can the company deter recklessness without getting preachy?
Why your guest post or news pitch was rejected
By Ted Kitterman
Ragan - January 3, 2019
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you Why your guest post or news pitch was rejected
The Best of the Spin Sucks Question 2018 (Part 2)
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - January 4, 2019
This is the second of our two-part series outlining the best of The Spin Sucks Question in 2018, covering July through the rest of the year... and more!
What Working in Healthcare has Prepared me for in Public Relations
By Addie Glazzard
SHIFT Communications - January 4, 2019
Learn three important lessons that helped the author as she entered the world of healthcare PR.
Two Questions You Need To Ask Yourself About Your Personal Brand
By Emily Lyons, Founder & CEO at Femme Fatale Media Group
Forbes - January 4, 2019
If you’re looking to reap the most benefits from your personal brand, it’s vital that you’re open and honest with your audience.
Digital PR and the Velocity Effect
By Bill Threlkeld
Business 2 Community - January 3, 2019
When you hear about Digital PR today it’s important to understand the differences between traditional public relations and digital public relations.
4 PR & Marketing Trends to Embrace in 2019
By William Comcowich
Glean.info - January 3, 2019
Brands that adapt to these lesser-known PR and marketing trends will become well positioned to enjoy a more prosperous 2019.
3 Signs your client needs a PR strategy, not just publicity
By Alex Perry, Owner and Creative Director of Perry Rose Media
PR Couture - January 3, 2019
Here are three telltale signs your client needs PR strategy before gaining publicity.
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