Hello! Check out your Monday Daily PR Brief - May 20, 2024
Read some of today's best PR and Comms industry news clips:
18 Ways To Keep Agency-Client Partnerships Fresh And Exciting (Forbes - May 17, 2024)
Disability groups prioritize communication trainings (Axios - May 16, 2024)
Traditional PR Isn't Dead Yet (O'Dwyer's - May 17, 2024)
By the Numbers: Who becomes a CCO and how they get there (Ragan Communications - May 20, 2024)
Finding PR and Community on Reddit (PRNEWS - May 18, 2024)
Good & Bad PR: McDonald's, Bumble and Dyson suck up all the good PR trophies (PRmoment (UK) - May 16, 2024)
5 TIPS FOR A SUCCESSFUL B2B TECH CAMPAIGN (Landis Communications - May 20, 2024)
New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers (Agility PR Solutions - May 20, 2024)
7 tips to maximize media coverage for company awards (Axia Public Relations - May 19, 2024)
5 trends to help travel industry communicators thrive this year and next (PR Daily - May 20, 2024)
In Crisis, An Aggressive Response May Lead To A Dip In Value (PRovoke Media - May 19, 2024)
Summary Section:
18 Ways To Keep Agency-Client Partnerships Fresh And Exciting
By Forbes Agency Council
Forbes - May 17, 2024
An effective way for agencies to avoid the negative impacts of client churn is to keep the working relationship vibrant and exciting—for both sides.
Disability groups prioritize communication trainings
By Eleanor Hawkins
Axios - May 16, 2024
Disability:IN, a nonprofit organization that encourages inclusion in the workplace, has launched trainings to help people with disabilities better tell their personal stories during the job seeking process.
Traditional PR Isn't Dead Yet
By David Grant
O'Dwyer's - May 17, 2024
For several years now, pundits have been saying that the vast growth of social media has resulted in the death of traditional public relations – i.e., the practice of arranging for articles to appear in traditional old-fashioned media (OFM), such as The Wall Street Journal or The New York Times. The reality is quite different, however.
By the Numbers: Who becomes a CCO and how they get there
By Allison Carter
Ragan Communications - May 20, 2024
Since the pandemic, their prominence has grown as communications emerged as a more visible, valued part of the C-suite. But what does an average CCO look like?
Finding PR and Community on Reddit
By Nicole Schuman
PRNEWS - May 18, 2024
While PR pros may seek community through live events, LinkedIn groups and the like, what they may not know is that Reddit, one of the early community platforms, has quite the robust communicators community.
Good & Bad PR: McDonald's, Bumble and Dyson suck up all the good PR trophies
By Andy Barr
PRmoment (UK) - May 16, 2024
I’m going to say that it has been a strong campaign week for public relations world. I’m McLovin’ the Happy Meal switch campaign by Ready 10 Many brands…
5 TIPS FOR A SUCCESSFUL B2B TECH CAMPAIGN
By Brianne Miller
Landis Communications - May 20, 2024
B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips.
New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers
By Richard Carufel
Agility PR Solutions - May 20, 2024
In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn't just about flags, it's about action. The firm's latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors.
7 tips to maximize media coverage for company awards
By Lindsey Chastain
Axia Public Relations - May 19, 2024
You did it — your hard work has paid off and your company won a prestigious award! This recognition is an accomplishment worth celebrating, and with some strategic planning you can use the company's achievement to generate significant buzz and boost reputation. The press release is a powerful tool to achieve this.
5 trends to help travel industry communicators thrive this year and next
By Jess Zafarris
PR Daily - May 20, 2024
Comms leads across three travel sectors share how they’re looking at internal and external trends for today and tomorrow.
In Crisis, An Aggressive Response May Lead To A Dip In Value
By Paul Holmes
PRovoke Media - May 19, 2024
A new study, using AI to analyze a significant data set, suggests that companies should be circumspect in responding aggressively to controversy.
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