Greetings! Peruse today's Daily PR Brief - May 30, 2024


Read some of today's best PR and Comms industry news clips:
How Oreo Crushed the Competition on Instagram (O'Dwyer's - May 29, 2024)
5 ways AI is changing PR for businesses and communications teams (Agility PR Solutions - May 29, 2024)
Media Relations 101: Talking to Journalists at Events (PRNEWS - May 29, 2024)
Communicator Spotlight: Mixing Board founder Sean Garrett (Axios - May 30, 2024)
The Scoop: After disastrous fall, Harvard changes policy on public statements (PR Daily - May 29, 2024)
Recognizing AAPI Month: Communications Leaders Driving Change (PRsay - May 29, 2024)
Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide (5W Public Relations - May 30, 2024)
A Practical Guide To Implementing Brand Messaging In Large Organizations (Forbes - May 29, 2024)
Unlocking The Future Of Marketing: Mastering Modern 1:1 Communication (Forbes - May 28, 2024)
The Enduring Value of Recognition In Creative Industries (Spin Sucks - May 30, 2024)
How YouTube Golf Influencers are Growing the Game (Franco - May 30, 2024)
How to pitch broadcast journalists (Muck Rack - May 30, 2024)
Summary Section:
How Oreo Crushed the Competition on Instagram
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - May 29, 2024
Consumers may be accustomed to a certain level of flash and dazzle from brands, but the real battleground is social media, specifically Instagram, the land of food photos. Here, brands are not judged by critics, but by millions of active users who determine what's popular. A recent study by Snipp Interactive, a promotions expert, delves into America's favorite food and snack brands on this platform.
5 ways AI is changing PR for businesses and communications teams
By Matt Willis
Agility PR Solutions - May 29, 2024
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work,
Media Relations 101: Talking to Journalists at Events
By Henry Cooke
PRNEWS - May 29, 2024
One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here's some top tips on how to make the event-media connection work.
Communicator Spotlight: Mixing Board founder Sean Garrett
By Eleanor Hawkins
Axios - May 30, 2024
Garrett helped build the first communications team at Twitter and now is building a community of experts through Mixing Board.
The Scoop: After disastrous fall, Harvard changes policy on public statements
By Sean Devlin
PR Daily - May 29, 2024
Over the last few months, we've seen a lot of upheaval at American colleges and universities concerning institutional reactions to the war in Gaza. Following student protests and shifts in leadership at Harvard, the esteemed university is rolling out a new policy of staying silent on issues that don't directly impact the school's "core function."
Recognizing AAPI Month: Communications Leaders Driving Change
By Sabrina Browne
PRsay - May 29, 2024
In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. For minority leaders, this resilience has been tested by the unique challenges they face and continue to overcome in the profession.
Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide
5W Public Relations - May 30, 2024
In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge.
A Practical Guide To Implementing Brand Messaging In Large Organizations
By Daria Gonzalez, Founding Partner at Wunderdogs
Forbes - May 29, 2024
The transition from unveiling a fresh brand to effectively integrating it across an organization's many layers can often leave teams wondering, "Now what?"
Unlocking The Future Of Marketing: Mastering Modern 1:1 Communication
By Carol Howley, CMO at Exclaimer
Forbes - May 28, 2024
In the dynamic world of marketing, amid rapid technological advances, marketers widely agree that change is the only constant. While tools and platforms have evolved, the timeless principles of successful marketing endure. Brands that have stood the test of time have held fast to clear, authentic and direct communication.
The Enduring Value of Recognition In Creative Industries
By Mike Szczesny
Spin Sucks - May 30, 2024
Recognition is essential for motivating teams, enhancing job satisfaction, and driving business success. Mike Szczesny shares how to implement this practice.
How YouTube Golf Influencers are Growing the Game
By Ryan Solecki
Franco - May 30, 2024
The people behind highly successful golf channels are not just amateur golfers – they are master marketers. See why it works.
How to pitch broadcast journalists
By Matt Albasi
Muck Rack - May 30, 2024
Today, we will dig deeper into the data from Muck Rack's State of Journalism and share insights from broadcast journalists to better understand how this group works and how to best pitch them.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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